Advanced Business Writing

Why Attend

A simple email or letter can resolve a complex situation. This advanced business writing skills course emphasizes how a clear and concise message is the key to having a powerful impact in today’s business world.

In this course, we start by outlining good practices in business writing. We then experiment with writing to address complex business scenarios and deal with difficult people. We explore the particularities and risks associated with business writing for social media platforms. Finally, we describe the interplay between the technical, emotional and political elements of a message.

Course Methodology

This course uses a variety of learning tools including writing activities, story-boarding, controlled experiments, and videos. The course also provides participants with complex situations that require written interventions.

Course Objectives

By the end of the course, participants will be able to:

  • Write effective emails, memos, and letters
  • Use rules for organizing content in a clear and concise manner
  • Match writing complexity to the modern business environment
  • Apply advanced structuring techniques in writing that yields a desirable response
  • Identify and talk to their reader’s interests

Target Audience

All individuals with responsibilities requiring extensive business writing in the form of emails, memos, and letters

Target Competencies

  • Written communication
  • Business writing etiquette
  • Structured thinking
  • Assertiveness
  • Ability to address complex situations
  • Reading between the lines


South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:

Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website


When filling the online application form; please take note of your desired Training Month, Duration in Weeks and Training Session. This will give us the exact dates you will be attending your classes.

Also note that Tuition Fees must be paid upfront on or before training start date. This is to ensure that all resources are made availabe for you before you start. You will not be allowed into training if fees are not paid and verified.

Also note that Tuition Fees Cancellations must be made 14 business working days before the starting date of training. This will allow us to do a 50% refund of the total amount paid. If cancellations are made thereafter note that no refund will be made to delegates.

Tuition Fees include teas and lunch as well as either a laptop or tablet which a delegate will take home free of charge.

Tuition Fee DOES NOT include Accommodation, Dinners and other Extra Curricular Activities or Incidentals. Delegates are expected to fund this on their own. AATICD will not be held accountable for any incidents to delegates.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

  • Advanced techniques for effective writing
    • Defining effective writing
    • Characteristics of effective writers
    • Understanding the hallmarks of effective communicators
    • Elements of written communication
    • Writing in a business context
    • Understanding your audience
    • Setting a purpose for your writing
    • Understanding sources of miscommunication
    • Tips for business writing
  • Organizing content
    • The 3 forms of communication
    • Using simple and specific language to avoid confusion
    • Using positive language
    • Applying rules for bullet points
    • Maintaining an impersonal style
    • Avoiding repetitions
    • Using active verbs to promote a response
  • Writing style
    • Adding a personal touch to business writing
    • Organizing paragraphs effectively
    • Using varied sentences
    • The 6 Cs of effective writing
    • Recognizing clichés and jargon
    • Applying the gunning fox index for writing complexity
    • Using visual aids to support text
    • Going the last inch: proofreading your work
  • Logical sequencing of ideas
    • Building your key message
    • Organizing the introduction, body, and ending
    • Structuring ideas from the bottom up
    • Refining the flow from the top down
    • Drawing impeccable conclusions
    • Summarizing ideas effectively
  • Responding to complex situations through writing
    • Building rapport with your audience
    • Managing expectations: responding to bad news
    • Managing expectations: saying no
    • Effectively handling difficult individuals
      • Hostile: responding assertively
      • Pessimist: sticking to facts
      • Nagger: setting the rules
      • Mr. Know-it-all: staying focused
      • Egoist: getting descriptive
      • Manipulator: taking the initiative