Building an Award Winning Service Culture

Why Attend

The fact that successful organizations also have the most satisfied customers makes intuitive sense, and finding examples of such organizations is a simple matter. Names like Apple, Harley Davidson, Singapore Airlines and Emirates Airlines pop up immediately into mind. But which came first, the successful organization or the happy customer?

Unlike in the proverbial chicken and egg story, there is strong evidence that in the case of organizations and customers, one definitely has to come before the other. Peter Drucker, the father of modern management, said it best: “The result of any business is a satisfied (external) customer”. Drucker and other influential business thinkers clearly showed us where to direct our efforts.

It is by building a customer-centric culture first that an organization will develop the products, processes, and services customers want, which will, in turn, result in a successful world-class organization. By taking inspiration from the most innovative companies and customer service gurus of modern times, this course will show you how to create this coveted ‘award-winning’ service culture.

Course Methodology

Following short lectures by the consultant, participants will be asked to join in group discussions, analyze relevant cases, present results and develop plans focusing on the creation of a healthy customer service culture. Video clips, individual and team exercises are also used.

Course Objectives

By the end of the course, participants will be able to:

Explain why a superior customer service strategy has become of such critical importance in any organization
Defend the idea that without an all-encompassing service culture an organization will eventually struggle to remain relevant
Design a comprehensive set of plans, initiatives, and systems touching all the vital departments of the organization to promote a superior service culture
Analyze the forces that will unquestionably resist the new culture and create strategies to overcome them
Evaluate the success of the service culture transformation strategy by identifying the Key Result Areas (KRAs) relevant to this transformation and how to measure them with the right Key Performance Indicators (KPIs)

Target Audience

This course is designed to help people of authority such as managers, supervisors and all decision-makers, at all levels of the organization, create a customer focused atmosphere in line with the scope of their responsibilities.

Whether you are concerned with the external or the internal customer, this course is for you. Whether you work for, own or manage a private for-profit organization, a non-profit government services institution or anything in between, this course is for you.

Target Competencies

Customer Orientation
Establishing Focus
Fostering Teamwork

Managing Change
Improving Performance
Analytical Thinking

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:

Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

The case for service excellence
- Famous quotes about ‘service’
- Definition of ‘service’
- Numbers to remember: the wake-up call
- Famous examples
- Service culture comes first
- The cost of service: striking the right balance
Understanding corporate culture
- Definition of the corporate culture
- Impact on the organization
- Design versus nature
Areas to tackle and actions to take
- Leading from the top
  - Mission and vision
  - Being a role model
  - Training and coaching
- Recruitment of employees
  - The importance of recruitment
  - Who and how to recruit
    - A word about ‘competencies’
    - Service competencies
- Internal customers
  - Types of internal customers
  - The silo mentality
- Processes and procedures
- The voice of the customer
  - Focus groups
  - Questionnaires and surveys
- Complaints system
- Service improvement tools
  - Kano model
  - RATER model
  - The ServQual model
- Reward system

Ron Kaufman’s “Superior Service in Action”
- Creating a superior service language
- Pinpointing the real problems
- ‘Serving up’ true value
- Delivering value the right way
- Inspiring ‘action’, not ‘blame’
Managing massive culture change
- Culture change challenges
- Conditions for successful change
- Change management approaches
  - Kotler’s 8 steps
  - Force field analysis
Measuring the success of service culture implementation
- Understanding KRAs and KPIs
- What and how to measure
- Benchmarking principles