Building and Presenting a Powerful Business Case

Why Attend

In this course, you will learn how to use every resource at your disposal to scope a business case and to build a compelling presentation to drive your message forward.  By helping you expand your repertoire of analytical tools, this course will allow you to prepare a credible evidence-based business case in the form of a PowerPoint presentation.  In addition to developing the business case, the course will provide you with the skills to improve your presentation delivery skills regardless of the topic, audience or media used.

Building and Presenting a Powerful Business Case is a hands-on course and will provide you with both a business case toolkit and an opportunity to practice your presentation delivery skills while receiving constructive feedback.

Course Methodology

The course uses a mix of interactive techniques, such as analytical tools, case studies, presentation development, presentation delivery, and individual feedback.

Course Objectives

By the end of the course, participants will be able to:

  • Define and use the main steps involved in developing a business case
  • Scope a requirement and break it down into structured issues
  • Conduct critical analysis using an elaborate business case toolkit
  • Design and deliver a structured business case
  • Prepare for a presentation using a systematic and easy-to-follow approach
  • Use the most commonly available visual aids to support their presentation and make it visually appealing

Target Audience

All those who wish to improve their business case development and presentation skills to a noticeable level using a strictly hands-on approach. The workshop-type course is particularly helpful for people who have to prepare and deliver presentations to senior management.

Target Competencies

  • Problem scoping
  • Structuring
  • Analytical ability
  • Presentation design and delivery
  • Verbal and non-verbal communication
  • PowerPoint


South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:

Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website


When filling the online application form; please take note of your desired Training Month, Duration in Weeks and Training Session. This will give us the exact dates you will be attending your classes.

Also note that Tuition Fees must be paid upfront on or before training start date. This is to ensure that all resources are made availabe for you before you start. You will not be allowed into training if fees are not paid and verified.

Also note that Tuition Fees Cancellations must be made 14 business working days before the starting date of training. This will allow us to do a 50% refund of the total amount paid. If cancellations are made thereafter note that no refund will be made to delegates.

Tuition Fees include teas and lunch as well as either a laptop or tablet which a delegate will take home free of charge.

Tuition Fee DOES NOT include Accommodation, Dinners and other Extra Curricular Activities or Incidentals. Delegates are expected to fund this on their own. AATICD will not be held accountable for any incidents to delegates.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

  • Scoping the Business Case
    • Business case considerations
    • 6 steps to develop a business case via a hypothesis-driven approach
    • Working with hypothesis trees
    • Problem statements and the critical question
    • Framing a problem: Situation, Complication, Question, and Answer (SCQA)
    • The MECE Principle
  • Conducting Critical Analysis
    • The business case toolbox
    • Focus interviews
    • Benchmarking
    • The opportunity matrix
    • Creating visual aids effectively
    • Mastering the 5 primary chart types
  • Designing a Compelling Business Case
    • Sketching out a story-line
    • Securing stakeholder buy-in
    • Managing stakeholder expectations
    • Developing and delivering a communications plan
  • Preparing for a Presentation
    • Gathering the raw data
    • The various sources of data and presentation content
    • How much information should you begin with
    • Filtering the information
    • Triple S rule
    • Deciding on time allocation: how will you know how much time you need
    • The formula of substance, style and support and its impact on the way you present
  • The Framework of an Effective Presentation
    • Opening with a win: how to win the audience’s attention
    • Preview: what should be mentioned in the outline?
    • Key points of a presentation
    • The psychological rule of 3
    • Recapping before the finish: common tips and pitfalls
    • Closing with a bang
  • Visual Aids
    • Use of objects and props for visual impact
    • Hand-outs: when and how to circulate them
    • Secrets and techniques for using flip charts
    • Pictures and images: the trends today
    • PowerPoint: what every presenter should know