Accredited Africa Training Institute for Capacity Development

Providing accredited training courses in South Africa
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Consultative and Digital Selling Masterclass

Why attend

This sales course goes far beyond the transfer of information by enhancing core competencies in both functional and interpersonal areas. The main purpose of this course is to drive significant improvement in salesforce performance by addressing the selling skills, communication practices, and ability to adapt different selling styles to meet customers’ requirements and to master digital selling best practices to generate leads and increase conversion rates. The course also focuses on empowering salespeople to progress from transaction-focused selling to true consultative selling which will transform the sales relationship into a collaboration-focused business partnership that produces dramatic, long-term and measurable sales results.

Course Methodology

The course employs a variety of exercises, case studies, concepts, related videos, and hands-on digital marketing practices to enhance learning. Participants will be working in groups in order to find practical recommendations and solutions to different selling scenarios and find the most suitable and applicable practices for their individual cases.

Course Objectives

By the end of the course, participants will be able to:

  • Identify the changing strategic and operational demands on the sales function and enhance the required knowledge and skills
  • Master the process of consultative selling to managing the customer buying process based on the understanding of the different selling modes
  • Devise sales plans and use various forecasting models to better handle internal and external customers’ expectations
  • Develop marketing initiatives to attract and retain the best buyers
  • Use digital selling to generate leads, increase conversion rates, and embrace the technology needed to grow and engage accounts

Target Audience

Sales reps, sales supervisors/managers, and account managers who would like to master tactics, selling modes, and embrace futuristic sales practices using digital initiatives that are the foundation of successful modern selling. The course is also beneficial for people who are involved in commercial activities at all levels of the organization.

Target Competencies

  • Consultative selling
  • Sales planning
  • Negotiation
  • Digital selling
  • Marketing initiatives
  • Communication skills

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:


Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.


Course Outline

  • Selling in the new millennium
    • The new selling landscape
    • Evolution of personal selling
    • The new sales competencies
    • Future trends in selling
    • The personal selling profile
  • Consultative selling: process and modes
    • Product-selling versus consultative selling
    • Mastering the consultative selling process:
      • Rapport
      • Needs analysis
      • Solution
      • Propose
      • Close
      • Service
    • Different consultative selling modes:
      • Value-based selling
      • SPIN® selling
    • Cross-selling and up-selling techniques
  • Sales planning and forecasting
    • The importance of setting a sales plan
    • The components of a sales plan
    • Sales forecasting guiding principles
    • The importance of qualitative and quantitative data
    • Sales forecasting techniques:
      • The extreme points method
      • The least-square method
      • Computing the seasonality index
  • Breakthrough sales negotiation
    • Negotiation versus persuasion
    • The critical rules of negotiation
    • Preparing the ‘negotiation envelope’
    • Concession management
    • Negotiation tactics
  • Marketing initiatives for salespeople
    • The difference between sales and marketing
    • Push versus pull strategies
    • The role of marketing in supporting sales
    • The seven ‘musts’ of marketing
    • Marketing tips for getting the best buyers
    • How to deal with buyer behavior styles
  • Digital selling strategies: lead generation and campaigning
    • Facebook for business
      • Capturing leads and driving traffic
      • Converting leads to sales
      • Customizing your page to engage with clients and prospects
      • Facebook advertising campaigns
    • LinkedIn for business
      • 21 LinkedIn tips for professional networking, business, and marketing
      • LinkedIn etiquette
      • Finding leads and prospects and connecting with them
      • LinkedIn advertising – using LinkedIn ads to generate leads and sales
      • LinkedIn tools to promote yourself and your business

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