Digital Marketing

Digital Marketing Training now available at Accredited Institute for Capacity Development (AATICD). This is a 1 Week One on One Workshop Provided by an Expert Facilitator. Very Affordable Pricing and Excellent Facilities. You also Get a FREE Laptop after completion. Register Now!

Why Attend Digital Marketing Training

The Digital Marketing Course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing.

Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.

Digital Marketing Methodology

The Digital Marketing Course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation.

Digital Marketing Course Objectives

By the end of the Digital Marketing, participants will be able to:

  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google AdWords
  • Use advanced advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank on top positions
  • Understand CRO to improve conversions
  • Employ powerful display retargeting techniques using AdRoll
  • Understand and utilize the power of influencers’ marketing and affiliate marketing

Digital Marketing Target Audience

This  Course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.

Target Competencies

  • Social media advertising techniques
  • Paid and organic search techniques
  • Display and re-targeting
  • Influencers and affiliate marketing


South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration: 1 Week (Beginners)

Unit Standard:

NQF Level:

Number of Credits:

Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website


When filling the online application form; please take note of your desired Training Month, Duration in Weeks and Training Session. This will give us the exact dates you will be attending your classes.

Also note that Tuition Fees must be paid upfront on or before training start date. This is to ensure that all resources are made availabe for you before you start. You will not be allowed into training if fees are not paid and verified.

Also note that Tuition Fees Cancellations must be made 14 business working days before the starting date of training. This will allow us to do a 50% refund of the total amount paid. If cancellations are made thereafter note that no refund will be made to delegates.

Tuition Fees include teas and lunch as well as either a laptop or tablet which a delegate will take home free of charge.

Tuition Fee DOES NOT include Accommodation, Dinners and other Extra Curricular Activities or Incidentals. Delegates are expected to fund this on their own. AATICD will not be held accountable for any incidents to delegates.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

The pillars of Conversion Rate Optimization (CRO)
Strategic thinking for advanced digital marketers
Introduction to CRO
From reach to conversion: Key metrics on the path to conversion
The fundamentals of A/B testing
A/B testing case studies
A/B testing software / tools
Live website critique: overview of 5 websites and how to optimize them for conversions

Conversion tracking on Google Analytics and AdWords
Google Analytics refresher
How goals work in Google Analytics
Setting up goals in Google Analytics using URL triggers
Setting up goals in Google Analytics using code
Linking AdWords to Google Analytics
Setting up conversion tracking on Google AdWords
Analyzing AdWords campaigns in Google Analytics

Advanced Search Engine Marketing (SEM)
Advanced keywords optimizations
How to make the most out of the keyword planner
Using the opportunities tab
Using ad extensions
Setting up dynamic search ads
Using advanced ad targeting criteria
Using advanced bid optimizations

Advanced social media advertising techniques
How to use custom audiences on Facebook and Instagram
How to create a lookalike audience on Facebook and Instagram
Using pixels to track conversions
Generating advanced and custom reports on the Ad Manager
How to setup native landing pages on Facebook and generate leads
Advanced video marketing techniques on Facebook and Instagram
Advertising natively on Instagram

Advanced display and retargeting techniques
Introduction to programmatic advertising
Introduction to remarketing (Retargeting)
Advanced features in Google Display
Introduction to AdRoll
How to setup an advanced retargeting campaign
How to setup an advanced prospecting campaign
Reading and analyzing AdRoll reports

Advanced Search Engine Optimization (SEO) techniques
Setting up and using the Google Search Console
Key SEO tags that make or break your organic rankings
Useful SEO diagnostic tools
How to conduct a keyword research
Conducting on-page SEO
Conducting off-page SEO
Content marketing for SEO purposes

Influencers and affiliate marketing
General definitions
The benefits of influencers marketing
Techniques for successful influencers marketing
Key influencers marketing campaigns that worked
Introduction to affiliate marketing
The benefits of affiliate marketing
The dos and don’ts of affiliate marketing