Events and Logistics Management

Why Attend
This course presents principles and practices for individuals who plan and organize events, meetings, conferences, or conventions. By gaining a clear understanding of the event planning process, developing management skills and getting familiar with the best practices in the event industry, participants will be better prepared to run their own event or conference. This course will also cover event planning tools to manage time, space, money, human resources, information, materials and problems that may arise through the event planning process.

Course Methodology
The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. The course is based on four learning pillars: concept learning (lectures and presentations), role playing (group exercises), experience sharing and exposure to real world problems and policy choices confronting delegates.

Course Objectives
By the end of the course, participants will be able to:
Identify the types of events and conferences in order to execute a more effective plan
Organize, assess and motivate various committees involved in managing events and conferences
Promote their events and conferences by planning and setting a step by step promotional plan
Explain the various functions for managing events and conferences
Prepare and control the financial aspects of a conference
Plan and organize different kinds of exhibitions
Examine all activities in order to evaluate them and to follow up on the events

Target Audience
Managers, supervisors and officers involved in the planning or management of events, exhibitions and conferences as well as managers and officers of public relations.

Target Competencies
Planning, organizing and leading
Analyzing and evaluating
Verbal communication skills
Building rapport
Delivering and receiving accurate feedback


South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:

Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website


When filling the online application form; please take note of your desired Training Month, Duration in Weeks and Training Session. This will give us the exact dates you will be attending your classes.

Also note that Tuition Fees must be paid upfront on or before training start date. This is to ensure that all resources are made availabe for you before you start. You will not be allowed into training if fees are not paid and verified.

Also note that Tuition Fees Cancellations must be made 14 business working days before the starting date of training. This will allow us to do a 50% refund of the total amount paid. If cancellations are made thereafter note that no refund will be made to delegates.

Tuition Fees include teas and lunch as well as either a laptop or tablet which a delegate will take home free of charge.

Tuition Fee DOES NOT include Accommodation, Dinners and other Extra Curricular Activities or Incidentals. Delegates are expected to fund this on their own. AATICD will not be held accountable for any incidents to delegates.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.

Course Outline

Events and conferences planning
Definition of events and conferences
Types of events and conferences
Aim of a conference
Importance and concepts
Collecting information needed in planning
Setting smart objectives
Preparing the event plan with detailed activities and schedules
Selecting the venue and agreeing on the site of the event or conference
Organization of the event or conference
Choosing human resources for the management of the event or conference
Forming different specialized committees
Training and motivating the teams in charge of managing the event or conference
Promotional activities for events and conferences
Marketing the conference
Factors attracting participants
Promotion and advertisement of events or conferences
Steps needed for the promotion and marketing of the event or conference
Setting a plan for the promotion of events and conferences
The different functions for managing events and conferences
The official airline carrier
Arrangements for accommodation
Conference registration process
Social programs
Public relations and media
The financial aspects of the conference
Preparing the conference budget
Fixed expenses
Variable expenses
Conference revenues
Determining the registration fees
The financial committee
Organizing exhibitions
Importance of exhibitions in conferences
Goods and services in a conference
Pricing policy in exhibitions
Application for an exhibition
Promoting the exhibition
Managing exhibitions
Criteria for selecting exhibitors
Contacting exhibitors
Follow up and evaluation of conference and events activities
Monitoring the event or conference activities
‘SMART’ objectives
Key factors in the assessment
Benefits of follow up
The coordination and follow up committee
Follow Up and Evaluation