Accredited Africa Training Institute for Capacity Development

Providing accredited training courses in South Africa
  • Accredited Africa Training Institute for Capacity Development Image 3

Excellence in Customer Service (Advanced)

Why Attend

In this course, we cover all the most important elements of service any person involved in direct interactions with customers should know and apply. From the necessary behavioral and communication skills to the right attitude, and including specific methods to analyze and improve the service provided, we cover it all in a straight forward and effective manner that will help participants ensure customer satisfaction and delight in the most challenging situations.

Course Methodology

Several methodologies are used in this course. In addition to brief presentations by the consultants, we use case studies, self-awareness exercises, exercises to practice some of the methods learned during the course, video clips and role-plays.

Course Objectives

By the end of the course, participants will be able to:

  • Explain the importance of customer service in a competitive environment
  • Defend the vital role internal customers play and show that their satisfaction is key for the success of an organization
  • Practice the techniques of managing customer expectations and delighting customers
  • Provide better, faster service and increase customer satisfaction
  • Recognize early signals of customer irritation and respond appropriately in order to quickly find a workable solution to the problem

Target Audience

Customer service representatives, technical and support personnel, field service representatives, account managers, credit and billing specialists as well as managers who want customer service training in order to reinforce their skills and train their staff.

Target Competencies

  • Customer orientation
  • Self-confidence
  • Personal accountability
  • Persuading others
  • Empathic outlook
  • Emotional control

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:


Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.


Course Outline

  • Definitions and concepts
    • Quotations on customer service
    • Service definitions
    • Quality service requirements
    • Some interesting numbers
    • Cost of bad customer service
    • Customer care foundations
    • Learning from the best
    • Additional comments about service
  • Internal customer service
    • Identifying internal and external customers
    • A final definition
    • Elements of service
    • Customer requirements
    • Foundation of great service people
    • The links in the service-profit chain
    • Internal customer service
  • Managing customer expectations
    • The Importance of customer expectations
    • Perceived service quality
    • What to say and what not to say
    • Calming upset customers
    • 12 tips for calming upset customers
    • Comments you should avoid
    • Managing customer expectations
    • ‘RATER’ in real life
    • The Service Quality (SQ) factors
    • Flying over customers’ rising expectations
    • The customer loyalty ladder
    • Role-plays and exercises on dealing with different personality styles
  • Effective communication skills for handling customers
    • Effective communication
    • Verbal communication with customers
    • Active listening
    • Effective listening skills
    • Phone etiquette
  • Professional behavior with customers
    • The power of behavior
    • Principles of effective behavior
    • How to behave professionally with the customer
    • History of communication
    • Interesting study
    • Interpreting non-verbal communication
    • The right behavior with the customer
    • The wrong behavior with the customer
    • Types of behavior
    • Assertive, passive and aggressive behavior
    • Verbal and non-verbal components of communication styles
  • Dealing with difficult customers
    • Dealing with different personality types
    • Typical customer personality types
    • Service recovery

Chat to us
Scroll to Top