Accredited Africa Training Institute for Capacity Development

Providing accredited training courses in South Africa
  • Accredited Africa Training Institute for Capacity Development Image 3

Marketing Communications and Media Planning Workshop

Why Attend

‘Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing communications are exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

Course Methodology

The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.

Course Objectives

By the end of the course, participants will be able to:

  • Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
  • Optimize visibility of brand or company image by exercising well-rounded knowledge of event concepts and strategies
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
  • Apply the insights and skills needed to manage special marketing communications issues and create successful solutions
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment

Target Audience

The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses, and non-profit entities.

Target Competencies

  • Communication functions
  • Media alternatives
  • Marketing communication planning
  • Media scheduling
  • Event concepts and management
  • Brand positioning
  • Social media campaigns

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:


Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.


Course Outline

  • The role of promotion and the marketing mix
    • An overview of the marketing mix
    • The role of promotion in marketing
    • The elements of the promotion mix
      • Advertising
      • Personal selling
      • Public relations
      • Sales promotion
    • Promotion mix strategies across the Product Life Cycle (PLC)
  • Event management: creating a company or brand exposure
    • Creating an event concept
    • Key elements of event design
    • Event planning and execution
    • Aligning event elements with the company or brand identity
    • Creating an event check-list
  • Launching an advertising campaign
    • Marketing communications objectives
    • Characteristics of a successful campaign
    • Steps in creating an advertising campaign
    • A typical IMC plan template:
      • Situational analysis
      • SWOT analysis
      • Marketing communications objectives
      • Marketing communications message objectives
      • Marketing communications strategies
      • Marketing communications mix
      • Marketing communications budget
      • Marketing communications media scheduling
      • Marketing communication implementation, monitoring, and control
    • The role of the advertising agency
    • Typical full-service agency organization
    • What to ask from the advertising agency
    • Team workshop: launching a full MARCOM campaign
  • The framework of promotional campaigns
    • Assessing the brand’s strengths and weaknesses
    • Identifying a clear positioning
    • Identifying the target market
    • Selecting a consistent message
    • Evaluating different creative briefs
    • Agreeing on the final strategic copy
  • Digital marketing campaign strategies
    • Traditional versus digital marketing
    • Some digital marketing tools
      • Facebook
      • Twitter
      • LinkedIn
      • Google plus
    • Email marketing
    • Mobile marketing
    • Pay per click marketing
    • Preparing and managing a digital marketing campaign
    • Website analytics: measuring the effectiveness of digital marketing

Chat to us
Scroll to Top