Why Attend
Negotiators tend to concede too much, and focus on price and not enough on exchanging services other than price. The course focuses on these problems and the practical skills and techniques necessary to achieve win/win agreements. Participants will learn to identify, select, and execute various tactics and to respond to adversarial tactics.
It is an engaging workshop that equips negotiators and sales professionals to find and prove the value of their offering and resolve difficult negotiating challenges in a collaborative manner. The course will also provide you with a set of tools to handle the most demanding negotiation like a master. By working on a carefully chosen array of cases you will learn how to enhance your analytical skills and build your intuition, both of which are prerequisites for successful negotiations.
Course Methodology
The course uses a mix of interactive techniques, such as brief presentations by the consultant and the participants, role plays (rehearsed and impromptu), self-assessment questionnaires, relevant videos, and multiple simulation games.
Course Objectives
By the end of the course, participants will be able to:
- Assess their own negotiating strengths and weaknesses and those of the other side to optimize negotiation outcomes.
- Identify areas of weakness in understanding to prepare a good negotiation plan.
- Master the process of sales negotiation to achieve long-lasting and mutually profitable agreements on timely-basis.
- Use a variety of skills necessary to conduct successful negotiations
- Apply the concessions management process with minimum loss while preserving a good relationship with the counterparty.
Target Audience
Marketing and sales professionals, corporate executives, advertising managers, business development managers, sales personnel, purchasers, and others who are involved in commercial and negotiation activities at all levels of the organization.
Target Competencies
- Handling rejection
- Gaining commitment
- Negotiation tactics
- Negotiation planning
- Concession management
- Problem-solving
Location:
South AfricaTraining Dates:
Each course starts every Monday of each week. Please book your training on a date that is a Monday.Course Duration:
Unit Standard:
NQF Level:
Number of Credits:
Course Fees
Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.How to Apply:
To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.zaNB: Terms and Conditions for Payment and Refunds
1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.
1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.
1.3. A confirmation of payment will be issued upon receipt of funds.
1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.
2. Cancellation and Refund Policy
2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.
2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.
2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.
2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.
3. Rescheduling
3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.
3.2. A rescheduling fee may apply.
4. Workshop Cancellation by the Organizer
4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.
4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.
4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.
5. Refund Processing
5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.
5.2. Refunds will be issued using the original payment method unless otherwise agreed.
6. Contact Information
For any questions regarding payments and refunds, please contact us at:
Email: apply@aaticd.co.za
Phone: +27 73 016 5042
By registering for the workshop, participants agree to abide by these terms and conditions.
In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.
Course Outline
- What Negotiation Is Really All About
- The many faces of a negotiation
- Some negotiation philosophies
- The urge for being a good negotiator
- Persuasion versus negotiation
- Self-assessment: The “Negotiating Style Profile”
- Setting the Stage: pre-negotiation Preparation
- Understanding your own personal strengths and weaknesses
- Developing your emotional intelligence
- Characteristics of a good negotiator
- The five stages of the negotiation process
- Barriers to effective negotiation
- Team negotiation: when to use a team
- Exercise: How to negotiate effectively (work template)
- Mastering commercial negotiation
- Selling versus negotiating
- The 7 milestones of the sales process
- Identifying the different buyer’s roles
- The “Buyer’s Decision Process
- Strategies for the phases of the buyer’s decision process
- Strategies for the “Recognition of Needs” phase
- Strategies for the “Evaluation of Options” phase
- Strategies for the “Resolution of Concerns” phase
- The SPIN selling model
- Situation questions
- Problem/Opportunity questions
- Implication questions
- Need-payoff questions
- Simulation game: the “war room”
- Negotiation Tools for Success
- Creativity and problem-solving techniques
- The importance of creativity in negotiation
- Creativity tools
- Creativity: self-assessment instrument
- Decision-making techniques
- Communication skills:
- Active listening skills
- The outcomes of asking questions
- The art of asking questions
- Conflict management styles
- Workshop: Breaking the negotiation impasse using creativity
- Creativity and problem-solving techniques
- Concession Management, Tactics, and counter-measures
- Different levels of negotiation rules
- Preparing “The Envelope of Negotiation”
- Mastering the “Rule of Halves”
- Setting a concession-making timeline
- Sorting negotiable issues and creating alternatives
- The most common negotiating mistakes
- Advanced negotiation tactics
- Simulation game: one-to-one negotiation using a grade point average