Accredited Africa Training Institute for Capacity Development

Providing accredited training courses in South Africa
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Planning Simulation: Managing Supply and Demand

Why Attend

In this course, we will use Cesim’s ‘SimFirm’ simulation tool to practice essential competitive and operational decisions made by managers in real life. SimFirm is a business management simulation program that integrates the functional areas of production, marketing, and logistics. It increases the participants’ awareness of operating a company from a general management perspective.

The simulation integrates a range of concepts from various management related disciplines, including marketing, production, logistics, and financial decision making. In addition, it links the organization to the wider context of the business world and other stakeholders.

Course Methodology

This course uses a web-based simulation with a graphical interface in which participants enter their strategic decisions. The task for the teams is to manage the sales and operations of an international pharmaceutical company. Key success factors include accurate forecasting and planning, analytical approaches to decision making and good teamwork. Teams will develop and execute strategies for their simulated company operating in different markets with specific customer behavior, cost structures, and currency fluctuations. Teams will compete against each other and focus on cumulative earnings as the winning criteria.

Course Objectives

By the end of the course, participants will be able to:

  • Increase awareness of operating a company from a general management perspective
  • Recognize the interactions among various companies and external influences in a complex and interrelated environment
  • Interpret and forecast market situations and market results and translate them into goal-oriented decisions
  • Use fact-based analytical decision-making techniques by linking the decisions to cash flows and bottom-line performance
  • Utilize teamwork and problem-solving methods in a dynamically evolving marketplace

Target Audience

All managers and business professionals who are involved in supporting the planning and strategy of their department or organization, as well as those who are involved in core business or support department management and supervisory roles.

Target Competencies

  • Strategic decision making
  • Financial analysis
  • Business forecasting
  • Sales and marketing skills
  • Critical thinking
  • Production and logistics management
  • Teamwork
  • Quality management

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:


Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.


Course Outline

  • The power of business management simulation
    • Simulation platform structure
    • Simulation organization
    • Flow of operations
    • Main objective and winning criteria
    • Decision-making fundamentals
    • Familiarizing teams with the case study
    • Demand structure
    • Factors affecting market size
    • Products and market areas
    • Sales and marketing decisions
    • Distribution and delivery priorities
    • Production decisions
    • Production salaries
    • Financing decisions
    • Projections
    • Decision checklist
    • Types of generated report
  • Achieving the vision through strategy
    • Surpassing the competition with the strategy pyramid
    • Planning for victory through determining where to play and how to win
    • Applying Porter’s grand strategies
    • Guaranteeing results by turning strategy into action
    • Teamwork: The secret weapon of sustainable strategy execution
    • Taking the team from formation to full potential performance
    • Leading a team through clear skies and storms
    • Eliminating conflict to achieve a common team goal
  • Product quality
    • Investing in production and logistics
    • Maximizing quality to build a lasting customer impression
    • The PDCA cycle
    • Supply/demand management by embracing the customer’s perspective
    • Mastering price elasticity of demand
    • Elasticity and performance
    • Forces that shape price elasticity
    • Managing production and delivery levels for lean operations
    • Creating a profitable product portfolio
    • Identifying real profit pools
    • The 6 steps of product line profitability analysis
    • Options for under-performing product lines
  • Marketing and customer care
    • Creating endless promoters for your brand
    • The 4 Ps of marketing
    • An overview of the marketing mix
    • Product
    • Price
    • Place
    • Promotion
    • Reaching all your customers through targeted promotion
    • The role of promotion in marketing
    • Revealing company customer care secrets
  • Financial management and driving profitability
    • Financial management
    • The definition of accounting
    • The definition of finance
    • Making the right financial decisions to lead and grow
    • Analyzing the key financial statements
    • The 5 key financial ratios that make or break your business

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