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Pharmaceutical Sales: Communicating with Physicians

Why Attend A thorough understanding of your pharmaceutical company’s target audience is crucial when piecing together a marketable claim. The “one-size-fits-all” approach with physicians may have unfavorable effects on the pharma-physician relationship in an era where doctors are short on time while being flooded with massive amounts of data. As many promotional activities and messaging […]

Transforming the Patient Experience

Why Attend The “patient experience” has become a primary and leading excellence benchmark for the performance a best-in-class healthcare organization delivers on quality, safety, and service. The patient experience is a journey that can take a healthcare organization to the top of the patient care league. However, If not efficient, it can also have an […]