A thorough understanding of your pharmaceutical company’s target audience is crucial when piecing together a marketable claim. The “one-size-fits-all” approach with physicians may have unfavorable effects on the pharma-physician relationship in an era where doctors are short on time while being flooded with massive amounts of data. As many promotional activities and messaging by the pharmaceutical industry do not resonate with their potential customers, it is essential to plan effective methods for approaching physicians in a changing era of medical practice.

This course introduces participants to the basic communication skills required to efficiently and effectively address complex clinical or experimental data with physicians. The expectations of the target audience, good data understanding, and analysis of the clinical trials, and factors influencing treatment choice by physicians will be thoroughly discussed.

Special emphasis will be placed on the most common physician profiles a pharmaceutical representative may interact with as well as potential challenges these profiles pose.

Course Methodology

This course uses a number of different training methods including presentations, group discussions, videos, question and answer sessions, case studies, and role-plays.

Course Objectives

By the end of the course, participants will be able to:

Target Audience

This course is specifically designed for individuals responsible for medical/pharmaceutical affairs, marketing, and field sales forces, as well as anyone involved in implementing effective communication techniques tailored to the different profiles of healthcare professionals.

Target Competencies

The post Pharmaceutical Sales: Communicating with Physicians appeared first on Accredited Africa Training Institute for Capacity Development.

The “patient experience” has become a primary and leading excellence benchmark for the performance a best-in-class healthcare organization delivers on quality, safety, and service.

The patient experience is a journey that can take a healthcare organization to the top of the patient care league. However, If not efficient, it can also have an adverse impact on an organization’s reputation and sustainability.

This course provides participants with the knowledge and skills to design and implement a patient experience-based framework to improve the overall performance of their organization.

Participants will learn how to build high performing and engaged healthcare teams, establish and sustain effective clinical relationships, as well as implement strategies and tools to support patient-centered care.

Course Methodology

This course will be highly interactive and include group discussions, case studies, and syndicate work. It will include practical exercises that will allow all participants to use the knowledge they gained to implement a patient experience-based framework in their healthcare organization

Course Objectives

By the end of the course, participants will be able to:

Target Audience

This course is beneficial for healthcare clinical and non-clinical staff, including healthcare line managers, heads of department and operational executives. Vendors involved in direct and indirect support services will also benefit from the course.

Target Competencies

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