marketing strategy examples | Accredited Africa Training Institute for Capacity Development https://www.aaticd.co.za/tag/marketing-strategy-examples/ Accredited Africa Training Institute for Capacity Development - Providing International Training Courses in South Africa Wed, 25 Sep 2019 12:43:14 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://i0.wp.com/www.aaticd.co.za/wp-content/uploads/2022/12/cropped-Accredited-Africa-Training-Institute-for-Capacity-Development-1.png?fit=32%2C32&ssl=1 marketing strategy examples | Accredited Africa Training Institute for Capacity Development https://www.aaticd.co.za/tag/marketing-strategy-examples/ 32 32 121582049 Marketing Management Professional https://www.aaticd.co.za/course/marketing-management-professional/ Wed, 25 Sep 2019 12:43:14 +0000 http://aaticd.co.za/?post_type=course&p=1687 Why Attend With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Marketing Management Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing […]

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With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Marketing Management Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.

Course Methodology

In addition to the classical concepts, the course offers, the ‘ Marketing Management Professional’ course employs a wide array of case studies, templates, and Excel sheets to help participants acquire the right marketing competencies and apply them in a seamless and professional manner.

Course Objectives

By the end of the course, participants will be able to:

  • Define the marketing framework of a business organization
  • Conduct marketing audits and analysis to better examine the micro and macro environments
  • Combine best practices, tools and models to implement an effective marketing and sales management system
  • Develop strategies, initiatives and programs to build and sustain a competitive market advantage
  • Apply planning and the execution of advanced marketing strategies to enhance organizational results

Target Audience

The training course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It is of special value to marketing managers in firms, businesses, organizations and institutions of all sizes and in all sectors.

Target Competencies

  • Marketing planning
  • Marketing audits
  • Macro and micro environments analysis
  • Marketing communications
  • Marketing research

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]]> 1687 Core Marketing and Sales Skills for Business Professionals https://www.aaticd.co.za/course/core-marketing-and-sales-skills-for-business-professionals/ Wed, 25 Sep 2019 06:48:40 +0000 http://aaticd.co.za/?post_type=course&p=1688 Why Attend A recently conducted benchmarking study by McKinsey & Company involving 15,000 employees at more than 140 leading B2B and B2B2C global businesses showed revenue growth at companies with more advanced marketing and sales capabilities, tended to be 30 percent greater than the average company within their sector. Advanced marketing and sales are now […]

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A recently conducted benchmarking study by McKinsey & Company involving 15,000 employees at more than 140 leading B2B and B2B2C global businesses showed revenue growth at companies with more advanced marketing and sales capabilities, tended to be 30 percent greater than the average company within their sector. Advanced marketing and sales are now becoming true cross-functional competencies in the most successful organizations. Based on such facts, this course synchronizes sales, marketing, and relevant digital practices to give business professionals of all levels and backgrounds a complete, in-depth and multi-dimensional insight into these disciplines. This course is a great opportunity to catch up with core practices and learn how these disciplines work together to create synergy and give your organization a clear competitive advantage in today’s market place. You will get it all in one place and at one time; take the challenge!

Course Methodology

In addition to the classical concepts, “Core Marketing and Sales Skills for Business Professional” uses a wide array of self-assessments, templates, group exercises, and relevant videos to help participants acquire the right marketing and sales competencies, and apply them in a seamless and professional manner.

Course Objectives

By the end of the course, participants will be able to:

  • Define the scope of marketing and sales and understand their functions and fit in a business organization
  • Conduct an effective marketing audit to examine the micro and macro environments of the company in order to build a consistent marketing plan
  • Blend and synchronize online and offline campaigns thanks to a clear understanding of the functions and platforms of digital marketing
  • Master the selling process and develop sales opportunity plans to maximize sales revenues and profitability.
  • Develop marketing and sales metrics to measure performance and ensure it is aligned with set objectives and desired results.

Target Audience

The course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It addresses professionals wishing to understand and build first-time competencies in marketing and sales; and current practitioners who would like to explore further skills in such disciplines.

Target Competencies

  • Marketing planning
  • Marketing audits
  • Digital marketing
  • The sales process/the buying and selling process
  • Sales opportunity planning
  • Upselling and cross-selling techniques

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