We cannot emphasize enough how important it is to plan ahead for your public relations program. A public relations (PR) plan is imperative to a professional, comprehensive campaign. According to modern-day research, more than 50% of new businesses fail in the first year. Why? Lack of proper planning and resources in their PR function. If you find it challenging to write a PR plan or find it daunting to execute, do not worry, this course will have you covered. By attending this highly engaging and interactive course, you will be guided through a road map that will give you the knowledge and skills necessary to create and implement a successful PR campaign.

Course Methodology

The course is designed to be interactive and participatory and includes various learning tools to enable the participants to function effectively and efficiently in a multilateral environment. The course is  built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions) and exposure to real-world problems and solutions.

Course Objectives

By the end of the course, participants will be able to:

Target Audience

PR officers and any other key personnel involved in creating and enhancing a positive image for their organization.

Target Competencies

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