Why Attend
With competition increasing every day and the mounting pressures that characterize tough economic times, you need proven marketing techniques to generate demand for your products and services. The Marketing Management Professional training course offers a variety of important marketing concepts that will give you solid knowledge about conventional marketing topics such as marketing planning, marketing audit, marketing communications, and marketing research. It is a must for professionals who would like to explore marketing arenas for the first time or wish to refresh their marketing know-how.
Course Methodology
In addition to the classical concepts, the course offers, the ‘ Marketing Management Professional’ course employs a wide array of case studies, templates, and Excel sheets to help participants acquire the right marketing competencies and apply them in a seamless and professional manner.
Course Objectives
By the end of the course, participants will be able to:
- Define the marketing framework of a business organization
- Conduct marketing audits and analysis to better examine the micro and macro environments
- Combine best practices, tools and models to implement an effective marketing and sales management system
- Develop strategies, initiatives and programs to build and sustain a competitive market advantage
- Apply planning and the execution of advanced marketing strategies to enhance organizational results
Target Audience
The training course will be of interest to a wide range of marketing, PR, communications, sales and operations professionals. It is of special value to marketing managers in firms, businesses, organizations and institutions of all sizes and in all sectors.
Target Competencies
- Marketing planning
- Marketing audits
- Macro and micro environments analysis
- Marketing communications
- Marketing research
Location:
South AfricaTraining Dates:
Each course starts every Monday of each week. Please book your training on a date that is a Monday.Course Duration:
Unit Standard:
NQF Level:
Number of Credits:
Course Fees
Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.How to Apply:
To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.zaNB: Terms and Conditions for Payment and Refunds
1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.
1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.
1.3. A confirmation of payment will be issued upon receipt of funds.
1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.
2. Cancellation and Refund Policy
2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.
2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.
2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.
2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.
3. Rescheduling
3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.
3.2. A rescheduling fee may apply.
4. Workshop Cancellation by the Organizer
4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.
4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.
4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.
5. Refund Processing
5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.
5.2. Refunds will be issued using the original payment method unless otherwise agreed.
6. Contact Information
For any questions regarding payments and refunds, please contact us at:
Email: apply@aaticd.co.za
Phone: +27 73 016 5042
By registering for the workshop, participants agree to abide by these terms and conditions.
In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.
Course Outline
- Marketing concepts
- Marketing management defined
- Evolution of the marketing concept
- Differences between marketing and selling
- Scope of marketing management
- Setting the scene: the marketing mix
- Using the 4Ps marketing mix model
- Marketing audit and planning
- Understanding the marketing environment
- Various marketing analysis techniques
- ‘PESTLE’ analysis
- ‘SWOT’ analysis
- The five forces model (M. Porter)
- Customer analysis
- Competitive analysis
- The marketing audit
- Marketing planning
- Market segmentation, targeting, and positioning
- Market segmentation defined
- Basis of market segmentation (B2C)
- Basis of market segmentation (B2B)
- Criteria for successful segmentation
- Market targeting
- Market positioning
- Steps in market segmentation, targeting, and positioning
- Marketing communication and campaigns
- Elements of the communication process
- Steps in creating a promotional campaign
- The goals and tasks of promotion
- The ‘AIDA’ concept
- Setting the advertising budget
- The various media types
- Media scheduling
- Evaluating promotional campaigns
- The Product Life Cycle (PLC): a strategic approach
- The PLC concept
- Marketing strategies for PLC
- The promotion mix and marketing objectives
- Characteristics promotion mix elements
- Promotion mix strategies across the PLC
- Push and pull strategies
- Marketing research
- Marketing research defined
- The marketing research process
- Secondary and primary data
- Questionnaire design
- Forms of survey research