Accredited Africa Training Institute for Capacity Development

Providing accredited training courses in South Africa
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The Customer Complaint System: A Tool for Customer Service Improvement

Why Attend

This specialized course tackles the issue of customer complaints by focusing on its two components: the behavioral aspect related to the individual employee who deals face to face with the complainant, and the system’s or procedural aspect related to how the organization should process a complaint, every step of the way, from the moment it is raised to its conclusion. Relying on ISO 10002 guidelines and other international best practices, the course also covers the necessary preparations an organization must go through in terms of cultural development and openness before it can hope to benefit from complaints, recover complaining customers, improve internal processes and achieve new heights in customer satisfaction.

Course Methodology

In addition to short presentations by the consultant and the resulting written or oral questions that are debated by the group, this course relies on case studies, exercises and the design of procedures and forms by work teams as well as role-plays.

Course Objectives

By the end of the course, participants will be able to:

  • Defend the vital role of a customer complaints management system in enhancing organizational performance
  • Demonstrate how a properly trained employee handles, step-by-step, complaining customers gain their confidence and gratitude and secures their satisfaction
  • Implement a customer feedback system that will maximize customer satisfaction and retention
  • Manage every phase of the complaint handling process from preparation to closing including receipt, analysis, escalation, tracking, and all internal and external communication
  • Formulate relevant key performance indicators to assess and audit compliant systems

Target Audience

Customer complaint system managers and staff, customer service managers and staff, as well as managers and staff of support departments such as HR and IT, that provide services to other departments (internal customers) in the organization.

Target Competencies

  • Customer orientation
  • Empathic outlook
  • Emotional control
  • Meeting standards
  • Systems judgment
  • Organized workplace
  • Quality orientation

Location:

South Africa

Training Dates:

Each course starts every Monday of each week. Please book your training on a date that is a Monday.

Course Duration:

Unit Standard:

NQF Level:

Number of Credits:


Course Fees

Note: Please fill in the online application form on the left or bottom if this page to receive a quotation with detailed pricing from AATICD.

How to Apply:

To Apply Simply Fill in the Online Enquiries / Applications form on the Right Sidebar or Bottom of this website https://www.aaticd.co.za

NB: Terms and Conditions for Payment and Refunds

1.1. Full payment for the training workshop must be made at least 5 days before the scheduled workshop date.

1.2. Payment can be made via bank transfer, credit card, or any other agreed-upon method.

1.3. A confirmation of payment will be issued upon receipt of funds.

1.4. Any form of Payment means that trainee / delegate / client receiving the training accepts the training and agrees to these terms and conditions.

2. Cancellation and Refund Policy

2.1. Cancellations made 30 days or more before the workshop date will be eligible for a full refund, minus any administrative fees.

2.2. Cancellations made 15 to 29 days before the workshop date will be eligible for a 50% refund of the total payment.

2.3. Cancellations made less than 14 days before the workshop date will not be eligible for a refund.

2.4. Participants who fail to attend the workshop without prior notice will not be eligible for a refund.

3. Rescheduling

3.1. If a participant wishes to reschedule, a request must be submitted at least 14 days in advance, subject to availability.

3.2. A rescheduling fee may apply.

4. Workshop Cancellation by the Organizer

4.1. AATICD reserves the right to cancel or reschedule the workshop due to unforeseen circumstances, including but not limited to low enrolment, trainer unavailability, or force majeure events.

4.2. In the event of cancellation by AATICD, participants will be offered a full refund or the option to attend a rescheduled session.

4.3. AATICD is not responsible for any additional costs incurred by participants, such as travel or accommodation expenses.

5. Refund Processing

5.1. Approved refunds will be processed within 7 business days from the date of cancellation approval.

5.2. Refunds will be issued using the original payment method unless otherwise agreed.

6. Contact Information

For any questions regarding payments and refunds, please contact us at:

Email: apply@aaticd.co.za

Phone: +27 73 016 5042

By registering for the workshop, participants agree to abide by these terms and conditions.

In-House Trainings are also available for 3 or more delegates for any duration. Please consult with our Administration for such In-House training bookings.


Course Outline

  • Introduction to understanding your customers
    • Interesting facts and figures
    • Customer retention
    • The principal foundation of retaining and developing our customer base
    • The ‘PRIDE’ model for understanding customer needs
    • Service mix elements
    • The service quality model and service gaps
    • Managing customer expectations
  • Introduction to complaints management
    • ‘Customer complaint’ definition
    • The importance of complaints
    • Customer satisfaction and customer loyalty
    • The ‘Kano’ model
    • The danger of ignoring complaints
    • Levels of complaints
    • Complaints handling: process and behavior
    • Sources of customer complaints
    • Dealing with customer complaints
  • Complaints management standards and Complaints Handling Process (CHP)
    • Complaints management standards – background
    • ISO 9001 process model
    • ISO 9001 and requirements for complaints management
    • Essential elements of a complaints management system
    • ISO 10002:2008 guidelines for CHP
    • Scope and guiding principles
    • The complaints handling policy
    • Responsibility and authority
      • Top management
      • Management representative
      • Other managers
      • All personnel in contact with customers
      • All other personnel
    • Planning and design
      • Objectives of the CHP
      • Customer satisfaction, linkages, and alignment
      • Resource requirements
      • Competency requirements
    • Operation and communication
      • Essential elements
      • Receiving, recording, and tracking
      • Assessing, investigating and closing
    • Maintenance and improvement
      • Collection of information
      • Satisfaction with CHP
      • Monitoring the CHP
      • Auditing the CHP
      • Management review
  • Assessing and monitoring a complaints management system
    • Quotes on measures
    • Metrics, measures and Key Performance Indicators (KPIs)
    • Where do KPIs come from
    • Some organizational Key Result Areas (KRAs)
    • Criteria for ‘good’ KPIs
    • Analysis of complaints: root cause analysis
    • Prioritizing problems
    • Finding effective and efficient solutions

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