advanced digital marketing techniques | Accredited Africa Training Institute for Capacity Development https://www.aaticd.co.za/tag/advanced-digital-marketing-techniques/ Accredited Africa Training Institute for Capacity Development - Providing International Training Courses in South Africa Fri, 22 Mar 2019 21:06:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://i0.wp.com/www.aaticd.co.za/wp-content/uploads/2022/12/cropped-Accredited-Africa-Training-Institute-for-Capacity-Development-1.png?fit=32%2C32&ssl=1 advanced digital marketing techniques | Accredited Africa Training Institute for Capacity Development https://www.aaticd.co.za/tag/advanced-digital-marketing-techniques/ 32 32 121582049 Digital Marketing https://www.aaticd.co.za/course/digital-marketing/ Sat, 19 Jan 2019 09:17:31 +0000 https://www.aaticd.co.za/?post_type=course&p=1052 Digital Marketing Training now available at Accredited Institute for Capacity Development (AATICD). This is a 1 Week One on One Workshop Provided by an Expert Facilitator. Very Affordable Pricing and Excellent Facilities. You also Get a FREE Laptop after completion. Register Now! Why Attend Digital Marketing Training The Digital Marketing Course discusses and demonstrates advanced […]

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]]> Digital Marketing Training now available at Accredited Institute for Capacity Development (AATICD). This is a 1 Week One on One Workshop Provided by an Expert Facilitator. Very Affordable Pricing and Excellent Facilities. You also Get a FREE Laptop after completion. Register Now!

Why Attend Digital Marketing Training

The Digital Marketing Course discusses and demonstrates advanced concepts and techniques in digital marketing for participants with some previous experience in the digital marketing.

Participants will utilize a variety of case studies and exercises to develop the essential skills needed to create and implement advanced digital and social media strategies. Topics covered include conversion tracking on social media, Conversion Rate Optimization (CRO), advanced search engine optimization (SEO) techniques, utilizing AdRoll, and influencer and affiliate marketing.

Digital Marketing Methodology

The Digital Marketing Course is interactive and is comprised of lectures, case studies, technical process learning and supplemental discussions related to various industries and the challenges of implementation.

Digital Marketing Course Objectives

By the end of the Digital Marketing, participants will be able to:

  • Utilize advanced advertising techniques on popular social media platforms
  • Setup conversion tracking on social media and Google AdWords
  • Use advanced advertising features in Google Paid Search
  • Recognize and use advanced SEO techniques to rank on top positions
  • Understand CRO to improve conversions
  • Employ powerful display retargeting techniques using AdRoll
  • Understand and utilize the power of influencers’ marketing and affiliate marketing

Digital Marketing Target Audience

This  Course is designed for digital, sales, marketing and media professionals; as well as webmasters, web developers, key managers and any business persons with previous experience in digital and social media marketing who are seeking to take their digital skills to the next level.

Target Competencies

  • Social media advertising techniques
  • Paid and organic search techniques
  • Display and re-targeting
  • Influencers and affiliate marketing

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