marketing management courses | Accredited Africa Training Institute for Capacity Development https://www.aaticd.co.za/tag/marketing-management-courses/ Accredited Africa Training Institute for Capacity Development - Providing International Training Courses in South Africa Fri, 08 Nov 2019 08:34:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.4 https://i0.wp.com/www.aaticd.co.za/wp-content/uploads/2022/12/cropped-Accredited-Africa-Training-Institute-for-Capacity-Development-1.png?fit=32%2C32&ssl=1 marketing management courses | Accredited Africa Training Institute for Capacity Development https://www.aaticd.co.za/tag/marketing-management-courses/ 32 32 121582049 Marketing Communications and Media Planning Workshop https://www.aaticd.co.za/course/marketing-communications-and-media-planning-workshop/ Fri, 08 Nov 2019 08:34:52 +0000 http://aaticd.co.za/?post_type=course&p=1926 Why Attend ‘Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing communications are exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review […]

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‘Advertising and marketing communications’ is the art and business of developing and communicating messages that provide consumers with information about products, services, and ideas. Marketing communications are exciting, creative, demanding, rewarding and challenging. This course is designed to provide training in the theoretical and practical aspects of modern marketing communications. Participants will review the many marketing tools available, digital or conventional, and learn about the whole advertising and communication function using a variety of media techniques geared for campaign success.

Course Methodology

The course includes group exercises and case studies, brief presentations by the participants to defend the findings related to case studies, videos, and comprehensive workshops.

Course Objectives

By the end of the course, participants will be able to:

  • Describe the field of marketing communication and explain the characteristics of successful campaigns (offline and online)
  • Optimize visibility of brand or company image by exercising well-rounded knowledge of event concepts and strategies
  • Define the principles of Integrated Marketing Communication (IMC) and describe how companies apply these principles to ensure messages are heard by both consumers and businesses
  • Apply the insights and skills needed to manage special marketing communications issues and create successful solutions
  • Recognize and implement social media vehicles and tactics to maximize the marketing campaign return on investment

Target Audience

The course is designed for professionals in marketing, communication, advertising, public relations, human resources, sales, and business development who need practical, up-to-date knowledge of marketing strategy and techniques. The course is aimed at all types of organizations such as large corporations, government agencies, small businesses, and non-profit entities.

Target Competencies

  • Communication functions
  • Media alternatives
  • Marketing communication planning
  • Media scheduling
  • Event concepts and management
  • Brand positioning
  • Social media campaigns

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]]> 1926 Actionable Selling Skills: Tools and Techniques https://www.aaticd.co.za/course/actionable-selling-skills-tools-and-techniques/ Wed, 30 Oct 2019 12:11:44 +0000 http://aaticd.co.za/?post_type=course&p=1897 Why Attend This course provides participants with core knowledge about sales as a function and as a process; this means that participants will get solid exposure to sales and its contribution to company growth. They will also gain an in-depth understanding of sales and self-management, the art of prospecting, opportunity planning, and resource allocation. In […]

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This course provides participants with core knowledge about sales as a function and as a process; this means that participants will get solid exposure to sales and its contribution to company growth. They will also gain an in-depth understanding of sales and self-management, the art of prospecting, opportunity planning, and resource allocation. In addition, participants will acquire several skills related to negotiating deals, overcoming obstacles, resolving customer issues and closing sales. Also, we cover all the most important elements of service any person involved in direct interactions with customers should know and apply. From the necessary behavioral and communication skills to the right attitude, and including specific methods to analyze and improve the service provided, we cover it all in a straight forward and effective manner that will help participants ensure customer satisfaction and delight in the most challenging situations.

Course Methodology

The course relies heavily on an interactive approach. Participants will enjoy working with business cases extracted from real-life situations taking them from understanding the situation to finding a solution. The course leverages role-play techniques where participants work and present scenarios related to deal negotiation, building relationships or problem resolution. Such role-plays foster confidence, analytical thinking, and teamwork mentality.

Course Objectives

By the end of the course, participants will be able to:

  • Identify and adopt the right professional selling behaviors and skills needed to maximize sales performance
  • Develop critical self-driven practices to optimize personal and business effectiveness and efficiency
  • Master and implement the sales process to successfully handle objections and close more deals
  • Manage customer expectations and exceed it to gain customer loyalty and generate repeat business
  • Master the art of verbal and non-verbal communication to create an atmosphere of respect and trust in the seller-buyer interface

Target Audience

Salespeople, sales support, as well as potential candidates for sales and customer service positions who want to build and revitalize their existing selling skills.

Target Competencies

  • Characteristics of successful salespeople
  • Selling and handling objections skills
  • Communication skills
  • Customer service and retention
  • Empathic outlook

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