Why QCTO Accreditation Matters for Your Public Relations Career
When you invest in professional development, you want assurance that your qualification is recognised by the industry and the national qualifications framework. That is why every course offered by the Accredited Africa Training Institute for Capacity Development (AATICD) is SAQA, SETA and QCTO accredited and aligned. QCTO is the Quality Council for Trades and Occupations — the council that oversees occupational qualifications, trade tests and skills programmes, and recognises this course within the occupational qualifications framework. This triple accreditation means your certificate carries weight with employers, regulators and professional bodies across South Africa.
Your Public Relations Training Options
AATICD provides two focused short courses in the Public Relations subfield, both designed to equip you with practical, job-ready skills. Whether you are new to PR or looking to formalise your experience, these courses deliver measurable outcomes.
Marketing Market Research And Promotions Assistance Training
This course (Unit Standard ID: 115409, NQF Level 4, 7 credits, 4 days) teaches you how to assist with market research and promotional activities. You will learn to gather and analyse data, support marketing campaigns, and communicate findings effectively. It is ideal for administrative staff, junior marketers, or anyone who needs to contribute to a PR or marketing team.
Public Relations Event Planning And Management Training
This course (Unit Standard ID: 110295, NQF Level 4, 5 credits, 2 days) focuses on the logistics and coordination of PR events. From planning and budgeting to execution and evaluation, you will gain the skills to manage events that enhance an organisation’s public image. Perfect for event coordinators, PR assistants, and small business owners.
Upon completion, depending on the course taken you will receive an NQF-aligned Certificate of Competence that demonstrates your expertise. This certificate is a valuable addition to your CV and can be used to earn credits towards further qualifications.
Three Flexible Delivery Modes
We understand that professionals have different learning preferences and schedules. That is why AATICD offers three ways to complete your training:
- Online – Study from anywhere with internet access. Our virtual classroom includes live sessions, recorded content, and downloadable resources.
- On-campus in Pretoria – Attend face-to-face classes at our Pretoria campus. Benefit from direct interaction with facilitators and networking with peers.
- In-house – We bring the training to your organisation. Ideal for teams of 5 or more, this option reduces travel costs and allows customisation to your workplace context.
How to Enrol
Ready to take the next step? Here is how to register:
- Visit our courses page to browse the full list of available programmes.
- Select your preferred course and delivery mode.
- Send an email to [email protected] with your details and any questions.
- Call us at +27 12 004 8389 for personal assistance.
For pricing information, see the live per-delegate rate on each course card below or request a quotation via /courses or [email protected]. Our team will respond promptly with a detailed quote.
Why Choose AATICD?
As a Pretoria-based training provider, AATICD is committed to quality and accessibility. All our courses are designed by industry experts and aligned to national standards. With SAQA, SETA and QCTO accredited and aligned programmes, you can be confident that your learning investment meets the highest benchmarks. Whether you choose online, on-campus, or in-house training, you will receive the same rigorous instruction and support.
Don't wait to upgrade your skills. Enrol today and earn a Certificate of Competence that opens doors in the competitive field of Public Relations.