Services Transport, Operations and Logistics

Customer Service Impact On Business Success Training

SAQA US 110082 | NQF 1 | Credits 6 | Duration 3 Days
From $967 per delegate

Description

This course equips participants with the knowledge and skills to understand and demonstrate the critical impact of customer service on overall business success. Learners will explore how customer service strategies influence customer loyalty, brand reputation, and profitability, and will apply practical techniques to enhance service delivery within their roles.

Learning Outcomes

  • Explain the relationship between customer service and business success, including customer retention, word-of-mouth referrals, and revenue growth.
  • Analyse the impact of poor customer service on business reputation and financial performance using case studies.
  • Apply customer service principles to identify and resolve common service failures in a simulated environment.
  • Demonstrate effective communication and problem-solving skills to enhance customer satisfaction and loyalty.
  • Evaluate different customer service strategies and their potential impact on key business metrics.
  • Implement a personal action plan to improve customer service delivery within the workplace.

Target Audience

This course is designed for frontline customer service staff, team leaders, and supervisors in any industry who seek to improve service quality and understand its direct link to organisational performance.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Foundations of Customer Service and Business Impact

Objectives:
• Define customer service and its role in business success
• Identify the link between customer service and profitability
• Recognise different types of customers and their expectations
• Understand the cost of poor customer service
• Explore the concept of customer lifetime value

Topics:
• What is customer service?
• The business case for excellent customer service
• Customer expectations and perceptions
• The service-profit chain
• Calculating the cost of poor service
• Customer lifetime value and retention
• Introduction to customer journey mapping

Day 2: Building Customer Service Skills and Strategies

Objectives:
• Develop effective communication and interpersonal skills
• Apply problem-solving and complaint handling techniques
• Use active listening and empathy to build rapport
• Implement service recovery strategies
• Measure customer satisfaction and feedback

Topics:
• Communication skills for customer service
• Active listening and empathy
• Handling complaints and difficult customers
• Service recovery and turning negatives into positives
• Customer feedback collection methods
• Key performance indicators for customer service
• Role of technology in customer service

Day 3: Integrating Customer Service into Organisational Culture

Objectives:
• Create a customer-centric culture within the organisation
• Align customer service with business strategy
• Develop a personal action plan for service improvement
• Evaluate the impact of customer service on business outcomes
• Foster continuous improvement in service delivery

Topics:
• Building a customer-centric culture
• Leadership’s role in customer service
• Aligning service with brand promise
• Employee empowerment and engagement
• Continuous improvement methodologies
• Measuring ROI of customer service initiatives
• Creating a personal customer service action plan

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Wed 09 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $967 Register
Tue 29 Sep 2026 Thu 01 Oct 2026 Virtual Spring 2026 $967 Register
Mon 19 Oct 2026 Wed 21 Oct 2026 Virtual Spring 2026 $967 Register
Mon 07 Dec 2026 Wed 09 Dec 2026 Virtual Summer 2026 $967 Register
Wed 13 Jan 2027 Fri 15 Jan 2027 Virtual Summer 2026 $967 Register
Tue 16 Feb 2027 Thu 18 Feb 2027 Virtual Summer 2026 $967 Register
Mon 01 Mar 2027 Wed 03 Mar 2027 Virtual Autumn 2027 $967 Register
Wed 10 Mar 2027 Fri 12 Mar 2027 Virtual Autumn 2027 $967 Register
Tue 16 Mar 2027 Thu 18 Mar 2027 Virtual Autumn 2027 $967 Register
Mon 07 Jun 2027 Wed 09 Jun 2027 Virtual Winter 2027 $967 Register
Wed 30 Jun 2027 Fri 02 Jul 2027 Virtual Winter 2027 $967 Register
Tue 20 Jul 2027 Thu 22 Jul 2027 Virtual Winter 2027 $967 Register
Mon 06 Sep 2027 Wed 08 Sep 2027 Virtual Spring 2027 $967 Register
Wed 29 Sep 2027 Fri 01 Oct 2027 Virtual Spring 2027 $967 Register
Tue 19 Oct 2027 Thu 21 Oct 2027 Virtual Spring 2027 $967 Register
Mon 06 Dec 2027 Wed 08 Dec 2027 Virtual Summer 2027 $967 Register
Wed 29 Dec 2027 Fri 31 Dec 2027 Virtual Summer 2027 $967 Register
Tue 18 Jan 2028 Thu 20 Jan 2028 Virtual Summer 2027 $967 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 506 sessions across 26 venues
Start End Venue Season Price Action
Wed 22 Jul 2026 Fri 24 Jul 2026 Dar es Salaam, Tanzania Winter 2026 $3,148 Register
Wed 22 Jul 2026 Fri 24 Jul 2026 Kinshasa, DRC Winter 2026 $3,148 Register
Mon 27 Jul 2026 Wed 29 Jul 2026 Johannesburg, South Africa Winter 2026 $1,906 Register
Mon 27 Jul 2026 Wed 29 Jul 2026 Accra, Ghana Winter 2026 $3,796 Register
Tue 28 Jul 2026 Thu 30 Jul 2026 Cape Town, South Africa Winter 2026 $2,392 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 14 Sep 2026 Wed 16 Sep 2026 Your Premises Spring 2026 $1,258 Register
Wed 07 Oct 2026 Fri 09 Oct 2026 Your Premises Spring 2026 $1,258 Register
Tue 27 Oct 2026 Thu 29 Oct 2026 Your Premises Spring 2026 $1,258 Register
Tue 15 Dec 2026 Thu 17 Dec 2026 Your Premises Summer 2026 $1,258 Register
Mon 18 Jan 2027 Wed 20 Jan 2027 Your Premises Summer 2026 $1,258 Register
Wed 24 Feb 2027 Fri 26 Feb 2027 Your Premises Summer 2026 $1,258 Register
Tue 09 Mar 2027 Thu 11 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Mon 15 Mar 2027 Wed 17 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Wed 24 Mar 2027 Fri 26 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Tue 15 Jun 2027 Thu 17 Jun 2027 Your Premises Winter 2027 $1,258 Register
Mon 05 Jul 2027 Wed 07 Jul 2027 Your Premises Winter 2027 $1,258 Register
Wed 28 Jul 2027 Fri 30 Jul 2027 Your Premises Winter 2027 $1,258 Register
Tue 14 Sep 2027 Thu 16 Sep 2027 Your Premises Spring 2027 $1,258 Register
Mon 04 Oct 2027 Wed 06 Oct 2027 Your Premises Spring 2027 $1,258 Register
Wed 27 Oct 2027 Fri 29 Oct 2027 Your Premises Spring 2027 $1,258 Register
Tue 14 Dec 2027 Thu 16 Dec 2027 Your Premises Summer 2027 $1,258 Register
Mon 03 Jan 2028 Wed 05 Jan 2028 Your Premises Summer 2027 $1,258 Register
Wed 26 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $1,258 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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