Advertising Activity Specifications Development Training

Learning Outcomes

• Define the scope and deliverables of an advertising activity based on a creative brief and organisational requirements.
• Develop detailed specifications including timelines, budgets, quality standards, and legal compliance criteria.
• Evaluate advertising activity specifications against client expectations, brand guidelines, and regulatory frameworks.
• Apply appropriate metrics and key performance indicators to measure the success of advertising activities.
• Demonstrate effective communication of specifications to internal teams and external vendors.
• Analyse feedback from stakeholders to refine and finalise advertising activity specifications.

Target Audience

Advertising professionals, marketing coordinators, brand managers, and project leads responsible for briefing creative teams or overseeing advertising production. Also suitable for entrepreneurs and small business owners who manage their own advertising campaigns.

Prerequisites

None — open enrollment. However, a basic understanding of marketing principles is beneficial.

Course Outline

Practicals

Overview

The practicals component allows learners to apply theoretical knowledge by developing a real-world advertising activity specification. Learners work in groups to research, plan, and present a complete specification, reinforcing skills in creative brief writing, media planning, budgeting, and campaign evaluation.

Practical Activities

• Practical 1: Creative Brief and Media Plan — Learners select a product/service and develop a creative brief and a media plan, including rationale for channel selection and budget allocation. (12h)
• Practical 2: Budgeting and Legal Compliance Check — Learners prepare a detailed budget for their campaign and conduct a compliance review against ASA codes and relevant legislation. (8h)
• Practical 3: Full Specification Development and Presentation — Learners integrate all elements into a complete advertising activity specification and present it to the class for feedback and evaluation. (16h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.