Advertising Production Quotation Evaluation Training

Learning Outcomes

• Analyse the key components of advertising production quotations, including cost breakdowns, timelines, and deliverables.
• Evaluate quotations against predefined criteria such as budget, quality standards, and supplier capability.
• Apply relevant financial principles, including VAT, discounts, and payment terms, to assess total cost of ownership.
• Compare multiple quotations using a structured evaluation matrix to identify the most suitable supplier.
• Demonstrate the ability to negotiate terms and conditions based on quotation analysis.
• Document the evaluation process and justify the final recommendation in a professional report.

Target Audience

This course is designed for advertising professionals, procurement officers, marketing managers, and small business owners who are responsible for sourcing and evaluating production quotes for advertising campaigns.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practicals provide hands-on experience in evaluating real-world advertising production quotations. Learners apply costing principles, use checklists, and use spreadsheet tools to analyse and compare quotations, culminating in a comprehensive evaluation project.

Practical Activities

• Quotation Accuracy Check — Learners receive sample quotations and verify arithmetic accuracy, specification alignment, and completeness using provided checklists. (6h)
• Comparative Quotation Analysis — Learners compare three quotations for the same project, apply weighting criteria, and rank them to recommend a supplier. (6h)
• Negotiation Role-Play — Learners role-play as evaluators and suppliers to negotiate revised terms based on a quotation evaluation. (3h)
• Spreadsheet Evaluation Tool Creation — Learners build a spreadsheet tool with formulas to automate cost comparison and generate a summary report. (6h)
• Integrated Quotation Evaluation Project — Learners complete a full evaluation of a complex quotation, including specification check, cost analysis, comparison, and recommendation report. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.