Advocacy Campaigns And Workshops For Development Practice Training

Learning Outcomes

• Analyze the socio-political context to identify advocacy opportunities and constraints.
• Design a comprehensive advocacy campaign strategy with clear goals, targets, and tactics.
• Develop workshop materials and facilitation plans that promote active participation and learning.
• Implement monitoring and evaluation frameworks to assess advocacy impact.
• Demonstrate effective communication and negotiation skills for stakeholder engagement.
• Evaluate the ethical implications and power dynamics in advocacy and workshop settings.

Target Audience

This course is designed for development practitioners, NGO staff, community organizers, and policy advocates seeking to strengthen their advocacy and workshop facilitation skills within the South African development context.

Prerequisites

None — open enrollment. However, participants are expected to have a basic understanding of development practice.

Course Outline

Practicals

Overview

The practicals component provides hands-on experience in developing advocacy messages, designing campaign plans, and facilitating workshops. Learners will apply concepts in simulated and real-world scenarios, receiving peer and facilitator feedback to refine their skills.

Practical Activities

• Message Crafting and Testing Workshop — Learners work in groups to develop advocacy messages for a given issue, test them with a mock audience, and refine based on feedback. (6h)
• Campaign Strategy Simulation — Teams design a full advocacy campaign plan, including stakeholder mapping, objectives, activities, and M&E indicators, and present it for critique. (8h)
• Workshop Facilitation Practice — Each learner facilitates a short workshop segment on an advocacy topic, applying adult learning principles and participatory techniques. (6h)
• Media Engagement Role-Play — Learners simulate a press conference and write a press release, then engage in a Q&A session as advocates. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.