Primary Health Care Advocacy Campaign Planning Training

Learning Outcomes

• Analyze community health needs to identify priority issues for advocacy campaigns.
• Design a comprehensive advocacy campaign plan for a primary health care issue.
• Implement advocacy activities using appropriate communication and mobilization strategies.
• Evaluate the effectiveness of an advocacy campaign against set objectives.
• Demonstrate ethical and culturally sensitive practices in campaign planning and implementation.
• Apply monitoring and evaluation tools to track campaign progress and outcomes.

Target Audience

This course is designed for community health workers, NGO staff, and public health practitioners involved in health promotion and advocacy within primary health care settings.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

The practicals component provides hands-on experience in developing and implementing a mini advocacy campaign. Learners will conduct a needs assessment, create campaign materials, and participate in a simulated advocacy event to apply planning and communication skills.

Practical Activities

• Community Needs Assessment Exercise — Learners conduct a mock needs assessment using survey and focus group techniques to identify a health issue for their campaign. (6h)
• Message Development and Pretesting — Learners develop key messages for their campaign and pretest them with peers acting as target audiences. (6h)
• Media Advocacy Simulation — Learners prepare a press release and participate in a mock press conference with role-played journalists. (6h)
• Lobbying Role-Play — Learners prepare a briefing document and meet with a role-played government official to advocate for their issue. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.