Commercial Industrial Property Sales and Marketing Integration Training

Learning Outcomes

• Apply the principles of commercial and industrial property ownership to real estate sales and marketing functions.
• Analyze the key differences between residential and commercial/industrial property ownership and their implications for sales strategies.
• Evaluate the impact of zoning, land use regulations, and property rights on commercial/industrial property marketing.
• Design marketing campaigns that effectively communicate the unique value propositions of commercial/industrial properties.
• Demonstrate the ability to advise clients on ownership structures, including freehold, leasehold, and sectional title, in the context of commercial/industrial properties.
• Implement sales techniques that address the specific needs of commercial and industrial property buyers and sellers.

Target Audience

This course is designed for real estate agents, brokers, property practitioners, and marketing professionals who are involved in the sales and marketing of commercial and industrial properties.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practical sessions provide hands-on experience in market research, property presentation, client negotiation, and using technology tools. Learners will apply theoretical knowledge to real-world scenarios, building competence for unit standard assessment.

Practical Activities

• Market Research and Property Analysis Practical — Learners conduct market research on a real commercial industrial property, using data sources to perform a comparative market analysis and valuation. (6h)
• Client Meeting and Negotiation Role-Play — Learners simulate client meetings, handling objections and negotiating terms in a mock property transaction. (6h)
• Property Marketing and Show Day Exercise — Learners create a marketing plan for a property, produce collateral, and organise a mock show day with feedback collection. (6h)
• Technology Tools and CRM Practical — Learners use CRM software and digital advertising platforms to manage leads and run a simulated ad campaign. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.