New Business Retention for Freight Forwarding Training

Learning Outcomes

• Apply sales techniques to secure new business in the freight forwarding industry.
• Analyse customer needs and expectations to tailor service solutions.
• Implement retention strategies to maintain long-term client relationships.
• Evaluate service delivery performance against agreed service level agreements.
• Demonstrate effective communication and negotiation skills in client interactions.
• Design a personalised client retention plan for a freight forwarding operation.

Target Audience

Sales representatives, account managers, and business development officers in the freight forwarding and logistics sector seeking to improve client acquisition and loyalty.

Prerequisites

None — open enrollment.

Course Outline

Practicals

Overview

Practical sessions allow learners to apply retention strategies in simulated freight forwarding scenarios. Learners engage in role-plays, CRM data analysis, and strategy development to reinforce theoretical concepts and build hands-on skills.

Practical Activities

• Client Needs Analysis Role-Play — Learners simulate a client consultation to gather requirements and propose tailored freight solutions. (4h)
• Service Recovery Simulation — Learners handle a simulated service failure (e.g., delayed shipment) and implement a recovery plan. (4h)
• CRM Data Analysis and Account Planning — Learners use a CRM dataset to identify retention risks and create an account growth plan. (4h)
• Retention Strategy Presentation — Learners design and present a comprehensive retention strategy for a new freight forwarding client. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.