Wholesale and Retail Product Range Proposal Training

Learning Outcomes

• Analyze market trends and customer demographics to identify product opportunities
• Evaluate potential suppliers based on quality, cost, reliability, and ethical standards
• Apply financial principles to determine pricing, margins, and break-even points
• Design a balanced product range that meets target market needs and business goals
• Propose a product range in a formal written format with justification and supporting data

Target Audience

This course is designed for retail and wholesale buyers, merchandise planners, and small business owners who are responsible for selecting and proposing product ranges. It is also suitable for aspiring entrepreneurs entering the retail or wholesale sector.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practical sessions are integral to this course, enabling learners to apply theoretical knowledge to real-world scenarios. Through hands-on activities such as market research, product selection, pricing calculations, and planogram design, learners develop the skills needed to create a credible product range proposal.

Practical Activities

• Market Survey and Analysis — Learners conduct a mini market survey in a retail setting, collect data on customer preferences, and analyze competitor product ranges. (6h)
• Product Selection and Supplier Evaluation — Learners evaluate potential products using criteria, assess supplier proposals, and make sourcing decisions. (6h)
• Pricing and Margin Calculation — Learners calculate costs, margins, and break-even points for a sample product range, then develop a pricing strategy. (4h)
• Planogram Design and Assortment Planning — Learners design a planogram for a retail category and plan a balanced product assortment. (4h)
• Final Project: Product Range Proposal — Learners develop and present a comprehensive product range proposal for a given business scenario, integrating all course elements. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.