Agriculture and Nature Conservation Primary Agriculture

Behaviour Change and Innovation Facilitation Training

SAQA US 252897 | NQF 6 | Credits 20 | Duration 17 Days
From $2,905 per delegate

Description

This course equips extension practitioners and change agents with the competencies to facilitate behavioural change and innovation within agricultural and community contexts. Participants will learn to apply participatory methodologies, design interventions that foster innovation, and evaluate the impact of change initiatives.

Learning Outcomes

  • Apply principles of behaviour change to develop strategies that encourage adoption of new practices.
  • Analyse the social, economic and cultural factors influencing innovation in extension contexts.
  • Design participatory processes that facilitate stakeholder engagement and co-creation of solutions.
  • Implement monitoring and evaluation frameworks to assess the effectiveness of change interventions.
  • Demonstrate facilitation skills that promote group learning, problem-solving and innovation.
  • Evaluate the impact of innovation facilitation on community development and agricultural productivity.

Target Audience

Extension officers, agricultural advisors, community development workers, and managers responsible for driving change and innovation in rural or agricultural settings.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Introduction to Behaviour Change and Innovation Facilitation

Objectives:
• Define behaviour change and innovation facilitation in the South African context
• Understand the role of the facilitator in driving behaviour change
• Identify key theories underpinning behaviour change
• Recognise the importance of innovation in organisational development

Topics:
• Course overview and learning outcomes
• What is behaviour change?
• What is innovation facilitation?
• Overview of behaviour change theories (e.g., Transtheoretical Model, Social Cognitive Theory)
• The facilitator's role and competencies
• Ethics and professional practice

Day 2: Understanding Human Behaviour

Objectives:
• Explain psychological foundations of behaviour
• Differentiate between intrinsic and extrinsic motivation
• Analyse the impact of habits on behaviour
• Discuss cognitive biases and decision-making

Topics:
• Psychological principles of behaviour
• Motivation: intrinsic vs extrinsic
• Habit formation and change
• Cognitive biases and heuristics
• Emotional influences on behaviour
• Case study: workplace behaviour patterns

Day 3: Behaviour Change Models and Frameworks

Objectives:
• Apply the Transtheoretical Model to behaviour change
• Use the COM-B model for understanding behaviour
• Implement the Behaviour Change Wheel
• Evaluate the Fogg Behaviour Model

Topics:
• Transtheoretical Model (Stages of Change)
• COM-B model (Capability, Opportunity, Motivation)
• Behaviour Change Wheel
• Fogg Behaviour Model
• Selecting appropriate models for different contexts
• Group activity: mapping a behaviour change scenario

Day 4: Facilitation Skills for Behaviour Change

Objectives:
• Demonstrate active listening and questioning techniques
• Apply motivational interviewing principles
• Facilitate group discussions effectively
• Manage resistance and difficult conversations

Topics:
• Core facilitation skills
• Active listening and paraphrasing
• Motivational interviewing basics
• Handling resistance and ambivalence
• Questioning techniques (open, probing, reflective)
• Role-play: facilitating a behaviour change conversation

Day 5: Innovation and Creativity Fundamentals

Objectives:
• Define innovation and creativity in organisational settings
• Distinguish between incremental and disruptive innovation
• Identify barriers to innovation
• Foster a creative mindset

Topics:
• What is innovation? Types and levels
• Creativity vs innovation
• Innovation processes and stages
• Barriers to innovation (individual, cultural, structural)
• Cultivating creativity: techniques and environment
• Case study: successful innovations in SA

Day 6: Design Thinking for Behaviour Change

Objectives:
• Apply the design thinking process to behaviour change challenges
• Empathise with target audiences
• Ideate and prototype solutions
• Test and iterate interventions

Topics:
• Introduction to design thinking
• Empathy mapping and user journey mapping
• Problem definition and reframing
• Ideation techniques (brainstorming, SCAMPER)
• Prototyping and testing
• Group exercise: design thinking sprint

Day 7: Stakeholder Analysis and Engagement

Objectives:
• Identify key stakeholders in behaviour change initiatives
• Conduct stakeholder analysis
• Develop engagement strategies
• Manage stakeholder expectations and resistance

Topics:
• Stakeholder identification and mapping
• Power-interest grid
• Communication strategies for different stakeholders
• Building buy-in and managing resistance
• Collaborative partnerships
• Workshop: stakeholder engagement plan

Day 8: Data Collection and Needs Assessment

Objectives:
• Design a needs assessment for behaviour change
• Use qualitative and quantitative data collection methods
• Analyse data to inform interventions
• Ensure ethical data practices

Topics:
• Purpose of needs assessment
• Data collection methods: surveys, interviews, focus groups, observation
• Sampling techniques
• Data analysis basics (thematic analysis, descriptive statistics)
• Ethical considerations in data collection
• Practical: designing a needs assessment tool

Day 9: Intervention Design and Planning

Objectives:
• Develop behaviour change interventions using theory
• Set SMART objectives
• Plan intervention activities and resources
• Create a logic model

Topics:
• Linking theory to intervention design
• Setting SMART goals and objectives
• Logic models and theory of change
• Activity planning and resource allocation
• Risk assessment and mitigation
• Group work: designing an intervention plan

Day 10: Communication and Social Marketing

Objectives:
• Apply social marketing principles to behaviour change
• Craft effective messages for target audiences
• Use multiple channels for communication
• Evaluate communication effectiveness

Topics:
• Social marketing framework
• Audience segmentation and targeting
• Message development and framing
• Channel selection (mass media, digital, interpersonal)
• Pre-testing and evaluation
• Case study: social marketing campaigns

Day 11: Facilitating Innovation in Teams

Objectives:
• Foster a culture of innovation in teams
• Use creative problem-solving techniques
• Manage group dynamics for innovation
• Lead innovation workshops

Topics:
• Building innovative teams
• Creative problem-solving methods (e.g., Six Thinking Hats, World Café)
• Group dynamics and facilitation
• Innovation workshop design
• Overcoming groupthink
• Simulation: facilitating an innovation session

Day 12: Monitoring and Evaluation

Objectives:
• Develop monitoring and evaluation (M&E) plans
• Select appropriate indicators
• Use M&E data to improve interventions
• Report findings to stakeholders

Topics:
• M&E fundamentals
• Process vs outcome indicators
• Data collection for M&E
• Data analysis and interpretation
• Reporting and feedback loops
• Using M&E for adaptive management

Day 13: Sustainability and Scaling Up

Objectives:
• Plan for sustainability of behaviour change initiatives
• Identify strategies for scaling up
• Secure resources and partnerships
• Address challenges in scaling

Topics:
• Sustainability planning
• Scaling up strategies: replication, adaptation, mainstreaming
• Resource mobilisation
• Partnership development
• Case studies of scaled interventions
• Group activity: sustainability plan

Day 14: Ethics, Culture, and Context

Objectives:
• Apply ethical principles in behaviour change work
• Consider cultural sensitivity and inclusivity
• Adapt interventions to diverse contexts
• Address power dynamics and equity

Topics:
• Ethical dilemmas in behaviour change
• Cultural competence and sensitivity
• Inclusivity and accessibility
• Power, privilege, and equity
• Contextual adaptation of interventions
• Discussion: ethical scenarios

Day 15: Advanced Facilitation Techniques

Objectives:
• Master advanced facilitation techniques
• Handle complex group dynamics
• Use virtual facilitation tools
• Facilitate difficult conversations

Topics:
• Advanced facilitation skills (e.g., conflict resolution, consensus building)
• Virtual facilitation best practices
• Dealing with challenging participants
• Facilitating for diversity and inclusion
• Co-facilitation strategies
• Role-play: advanced facilitation scenarios

Day 16: Integration and Capstone Project Preparation

Objectives:
• Synthesise learning from the course
• Develop a comprehensive behaviour change and innovation plan
• Prepare a presentation for stakeholders
• Receive feedback and refine

Topics:
• Recap of key concepts and models
• Capstone project guidelines
• Developing a comprehensive intervention plan
• Presentation skills for stakeholder pitches
• Peer feedback sessions
• Work on capstone project

Day 17: Capstone Presentations and Course Wrap-Up

Objectives:
• Present capstone projects to peers and facilitators
• Demonstrate integration of learning
• Evaluate own and peer projects
• Plan next steps for professional development

Topics:
• Capstone project presentations
• Q&A and feedback
• Peer evaluation
• Course evaluation and reflection
• Certification and next steps
• Networking and closing

Practicals

68 hours of practicals To be conducted online or on-campus or in-house
Overview

Practicals are integral to this course, allowing learners to apply behaviour change and facilitation theories in simulated and real-world scenarios. Through role-plays, design thinking sprints, and capstone project development, learners gain hands-on experience in designing, facilitating, and evaluating interventions.

Practical Activities
  • Facilitation Role-Play Sessions — Learners conduct facilitated conversations with simulated participants to practice motivational interviewing and handling resistance. (16h)
  • Design Thinking Sprint — Teams work through a full design thinking cycle to develop a prototype behaviour change intervention for a given challenge. (16h)
  • Needs Assessment and Intervention Planning — Learners design a needs assessment tool, collect simulated data, and develop a logic model and intervention plan. (16h)
  • Capstone Project Development and Presentation — In teams, learners develop a comprehensive behaviour change and innovation plan for a real or simulated organisation, culminating in a stakeholder presentation. (20h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Tue 29 Sep 2026 Virtual Spring 2026 $2,905 Register
Fri 02 Oct 2026 Mon 26 Oct 2026 Virtual Spring 2026 $2,905 Register
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Thu 10 Dec 2026 Fri 01 Jan 2027 Virtual Summer 2026 $2,905 Register
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Wed 29 Dec 2027 Thu 20 Jan 2028 Virtual Summer 2027 $2,905 Register
Tue 18 Jan 2028 Wed 09 Feb 2028 Virtual Summer 2027 $2,905 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 492 sessions across 26 venues
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Mon 10 Aug 2026 Tue 01 Sep 2026 Dubai, UAE Winter 2026 $9,353 Register
Tue 11 Aug 2026 Wed 02 Sep 2026 Pretoria, South Africa Winter 2026 $4,358 Register
Wed 12 Aug 2026 Thu 03 Sep 2026 Abu Dhabi, UAE Winter 2026 $9,353 Register
Thu 13 Aug 2026 Fri 04 Sep 2026 Durban, South Africa Winter 2026 $7,031 Register
Thu 13 Aug 2026 Fri 04 Sep 2026 Mauritius Winter 2026 $7,949 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Tue 15 Sep 2026 Wed 07 Oct 2026 Your Premises Spring 2026 $3,775 Register
Mon 05 Oct 2026 Tue 27 Oct 2026 Your Premises Spring 2026 $3,775 Register
Fri 30 Oct 2026 Mon 23 Nov 2026 Your Premises Spring 2026 $3,775 Register
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Wed 24 Feb 2027 Thu 18 Mar 2027 Your Premises Summer 2026 $3,775 Register
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Mon 15 Mar 2027 Tue 06 Apr 2027 Your Premises Autumn 2027 $3,775 Register
Fri 26 Mar 2027 Mon 19 Apr 2027 Your Premises Autumn 2027 $3,775 Register
Thu 17 Jun 2027 Fri 09 Jul 2027 Your Premises Winter 2027 $3,775 Register
Wed 07 Jul 2027 Thu 29 Jul 2027 Your Premises Winter 2027 $3,775 Register
Tue 27 Jul 2027 Wed 18 Aug 2027 Your Premises Winter 2027 $3,775 Register
Mon 13 Sep 2027 Tue 05 Oct 2027 Your Premises Spring 2027 $3,775 Register
Fri 08 Oct 2027 Mon 01 Nov 2027 Your Premises Spring 2027 $3,775 Register
Thu 28 Oct 2027 Fri 19 Nov 2027 Your Premises Spring 2027 $3,775 Register
Fri 17 Dec 2027 Mon 10 Jan 2028 Your Premises Summer 2027 $3,775 Register
Thu 06 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $3,775 Register
Wed 26 Jan 2028 Thu 17 Feb 2028 Your Premises Summer 2027 $3,775 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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