Business, Commerce and Management Studies Finance, Economics and Accounting

Financial Services Industry Evolution and Consumer Insights Training

SAQA US 230075 | NQF 5 | Credits 6 | Duration 3 Days
From $967 per delegate

Description

This course equips financial services professionals with a deep understanding of the evolving financial services landscape and the changing needs and behaviors of consumers. Participants will gain insight into regulatory shifts, technological advancements, and socio-economic factors that shape the industry, enabling them to adapt strategies and enhance client engagement.

Learning Outcomes

  • Analyze the key factors driving change in the financial services industry, including technology, regulation, and consumer expectations.
  • Evaluate the impact of evolving consumer profiles and behaviors on financial product design and service delivery.
  • Demonstrate knowledge of the regulatory framework governing financial services in South Africa and its influence on industry practices.
  • Apply insights into consumer decision-making processes to improve client advisory and sales approaches.
  • Assess the role of digital innovation (e.g., fintech, mobile banking) in reshaping the financial services landscape.
  • Implement strategies to align service offerings with the diverse needs of contemporary financial consumers.

Target Audience

This course is designed for financial advisors, bank tellers, insurance agents, investment consultants, and other frontline staff in the financial services sector who need to understand industry trends and consumer dynamics.

Prerequisites

None — open enrollment. However, a basic understanding of financial products and services is recommended.

Course Outline

Day 1: Foundations of the Financial Services Industry

Objectives:
• Understand the historical evolution of the South African financial services industry
• Identify key regulatory milestones and their impact on the sector
• Describe the structure and role of major financial institutions
• Recognise the importance of consumer protection frameworks
• Analyse the influence of technology on traditional financial services

Topics:
• Overview of the financial services landscape in South Africa
• Historical timeline: from early banking to modern fintech
• Key regulatory bodies and legislation (e.g., FAIS, FICA, NCA)
• Types of financial institutions: banks, insurers, asset managers, intermediaries
• Consumer protection: Treating Customers Fairly (TCF) principles
• Introduction to financial technology (fintech) and digital disruption

Day 2: Understanding Consumer Behaviour and Needs

Objectives:
• Apply consumer behaviour models to financial services contexts
• Analyse demographic and psychographic influences on financial decisions
• Evaluate the role of trust, risk perception, and financial literacy
• Identify emerging consumer trends and preferences
• Assess the impact of digital channels on customer expectations

Topics:
• Consumer decision-making processes in financial services
• Factors influencing financial behaviour: culture, income, age, education
• Financial literacy levels and their implications for advice
• Trust and reputation in financial relationships
• Digital consumer behaviour: online banking, robo-advisory, mobile apps
• Market segmentation and customer personas

Day 3: Integrating Insights for Strategic Application

Objectives:
• Synthesise industry evolution and consumer insights to inform strategy
• Design customer-centric solutions aligned with regulatory requirements
• Evaluate case studies of successful innovation in financial services
• Develop a basic consumer insight report for a target market
• Present recommendations for improving customer engagement

Topics:
• Strategic implications of industry trends for financial professionals
• Customer journey mapping and touchpoint analysis
• Innovation in product design: from needs analysis to value proposition
• Case studies: fintech disruptors and traditional bank adaptations
• Ethical considerations in leveraging consumer data
• Action planning: applying insights to improve service delivery

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Wed 09 Sep 2026 Virtual Spring 2026 $967 Register
Wed 30 Sep 2026 Fri 02 Oct 2026 Virtual Spring 2026 $967 Register
Tue 20 Oct 2026 Thu 22 Oct 2026 Virtual Spring 2026 $967 Register
Mon 07 Dec 2026 Wed 09 Dec 2026 Virtual Summer 2026 $967 Register
Wed 13 Jan 2027 Fri 15 Jan 2027 Virtual Summer 2026 $967 Register
Tue 16 Feb 2027 Thu 18 Feb 2027 Virtual Summer 2026 $967 Register
Mon 01 Mar 2027 Wed 03 Mar 2027 Virtual Autumn 2027 $967 Register
Wed 10 Mar 2027 Fri 12 Mar 2027 Virtual Autumn 2027 $967 Register
Tue 16 Mar 2027 Thu 18 Mar 2027 Virtual Autumn 2027 $967 Register
Mon 07 Jun 2027 Wed 09 Jun 2027 Virtual Winter 2027 $967 Register
Wed 30 Jun 2027 Fri 02 Jul 2027 Virtual Winter 2027 $967 Register
Tue 20 Jul 2027 Thu 22 Jul 2027 Virtual Winter 2027 $967 Register
Mon 06 Sep 2027 Wed 08 Sep 2027 Virtual Spring 2027 $967 Register
Wed 29 Sep 2027 Fri 01 Oct 2027 Virtual Spring 2027 $967 Register
Tue 19 Oct 2027 Thu 21 Oct 2027 Virtual Spring 2027 $967 Register
Mon 06 Dec 2027 Wed 08 Dec 2027 Virtual Summer 2027 $967 Register
Wed 29 Dec 2027 Fri 31 Dec 2027 Virtual Summer 2027 $967 Register
Tue 18 Jan 2028 Thu 20 Jan 2028 Virtual Summer 2027 $967 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 533 sessions across 26 venues
Start End Venue Season Price Action
Mon 22 Jun 2026 Wed 24 Jun 2026 Mombasa, Kenya Winter 2026 $3,148 Register
Mon 22 Jun 2026 Wed 24 Jun 2026 Maseru, Lesotho Winter 2026 $2,230 Register
Tue 23 Jun 2026 Thu 25 Jun 2026 Nairobi, Kenya Winter 2026 $3,148 Register
Tue 23 Jun 2026 Thu 25 Jun 2026 Windhoek, Namibia Winter 2026 $2,392 Register
Wed 24 Jun 2026 Fri 26 Jun 2026 Mbabane, Eswatini Winter 2026 $2,230 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Wed 24 Jun 2026 Fri 26 Jun 2026 Your Premises Winter 2026 $1,258 Register
Tue 15 Sep 2026 Thu 17 Sep 2026 Your Premises Spring 2026 $1,258 Register
Mon 05 Oct 2026 Wed 07 Oct 2026 Your Premises Spring 2026 $1,258 Register
Wed 28 Oct 2026 Fri 30 Oct 2026 Your Premises Spring 2026 $1,258 Register
Tue 15 Dec 2026 Thu 17 Dec 2026 Your Premises Summer 2026 $1,258 Register
Mon 18 Jan 2027 Wed 20 Jan 2027 Your Premises Summer 2026 $1,258 Register
Wed 24 Feb 2027 Fri 26 Feb 2027 Your Premises Summer 2026 $1,258 Register
Tue 09 Mar 2027 Thu 11 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Mon 15 Mar 2027 Wed 17 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Wed 24 Mar 2027 Fri 26 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Tue 15 Jun 2027 Thu 17 Jun 2027 Your Premises Winter 2027 $1,258 Register
Mon 05 Jul 2027 Wed 07 Jul 2027 Your Premises Winter 2027 $1,258 Register
Wed 28 Jul 2027 Fri 30 Jul 2027 Your Premises Winter 2027 $1,258 Register
Tue 14 Sep 2027 Thu 16 Sep 2027 Your Premises Spring 2027 $1,258 Register
Mon 04 Oct 2027 Wed 06 Oct 2027 Your Premises Spring 2027 $1,258 Register
Wed 27 Oct 2027 Fri 29 Oct 2027 Your Premises Spring 2027 $1,258 Register
Tue 14 Dec 2027 Thu 16 Dec 2027 Your Premises Summer 2027 $1,258 Register
Mon 03 Jan 2028 Wed 05 Jan 2028 Your Premises Summer 2027 $1,258 Register
Wed 26 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $1,258 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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