Business, Commerce and Management Studies Finance, Economics and Accounting

Media Events Impacting Wealth Management Analysis Training

SAQA US 243133 | NQF 4 | Credits 10 | Duration 7 Days
From $1,523 per delegate

Description

This course equips wealth management professionals with the skills to systematically analyse current events reported in the media and assess their potential impact on investment portfolios and client wealth. Participants will learn to differentiate between short-term market noise and significant structural shifts, enabling them to provide informed, strategic advice.

Learning Outcomes

  • Identify and categorise current events reported in the media that could influence wealth management decisions.
  • Analyse the potential short-term and long-term impact of specific media-reported events on asset classes and client portfolios.
  • Evaluate the credibility and bias of media sources to filter relevant information for wealth management analysis.
  • Apply a structured framework to assess how political, economic, social, and technological news affects wealth preservation and growth.
  • Formulate evidence-based recommendations to clients based on current event analysis.
  • Demonstrate the ability to communicate complex event-driven impacts clearly to clients and stakeholders.

Target Audience

Wealth managers, financial advisors, investment analysts, and private bankers who need to integrate real-world media analysis into their advisory process.

Prerequisites

None — open enrollment

Course Outline

Day 1: Introduction to Wealth Management and Media Influence

Objectives:
• Define wealth management and its key components
• Identify different types of media and their roles in financial markets
• Explain how media events can influence investor behaviour and market movements
• Recognise the importance of media analysis in wealth management

Topics:
• Overview of wealth management: principles, stakeholders, and objectives
• Types of media: traditional (print, TV, radio) vs digital (social media, blogs, news sites)
• How media events (e.g., earnings reports, regulatory announcements, geopolitical events) impact markets
• Case studies: historical media-driven market movements
• Introduction to media monitoring tools and sources

Day 2: Media Event Analysis Frameworks

Objectives:
• Apply frameworks for analysing media events
• Distinguish between sentiment, tone, and bias in media coverage
• Evaluate the credibility and reliability of media sources
• Understand the concept of market sentiment and its measurement

Topics:
• Frameworks: PESTLE analysis, sentiment analysis, event study methodology
• Sentiment analysis: tools and techniques (e.g., lexicon-based, machine learning)
• Identifying bias and misinformation in financial media
• Source credibility assessment: authority, accuracy, objectivity, currency
• Market sentiment indicators: VIX, put/call ratios, social media sentiment indices

Day 3: Quantitative and Qualitative Media Impact Assessment

Objectives:
• Perform quantitative analysis of media events on asset prices
• Conduct qualitative assessments of media narratives
• Use statistical tools to measure event impact
• Interpret results to inform investment decisions

Topics:
• Quantitative methods: event study, regression analysis, abnormal returns
• Qualitative methods: thematic analysis, narrative analysis
• Data sources: financial databases, news archives, social media APIs
• Software tools: Excel, Python/R for basic analysis, sentiment analysis platforms
• Interpreting outputs: significance, magnitude, and persistence of impact

Day 4: Sector-Specific Media Event Impacts

Objectives:
• Analyse how media events affect different sectors (e.g., mining, finance, retail)
• Identify sector-specific media triggers and responses
• Compare impact across sectors using case studies
• Develop sector-specific monitoring strategies

Topics:
• Sector sensitivity: how media events affect industries differently
• Case studies: mining sector (commodity price news), financial sector (regulatory changes), retail (consumer sentiment)
• Media event types: product recalls, CEO changes, policy announcements
• Building sector-specific media watchlists
• Cross-sector contagion effects

Day 5: Integrating Media Analysis into Wealth Management Strategies

Objectives:
• Incorporate media event analysis into portfolio construction
• Use media insights for risk management and asset allocation
• Develop trading signals based on media sentiment
• Understand limitations and ethical considerations

Topics:
• Portfolio construction: factor models incorporating media sentiment
• Risk management: hedging against media-driven volatility
• Trading strategies: event-driven, sentiment-based, contrarian
• Ethical considerations: insider trading, market manipulation, fake news
• Backtesting media-based strategies

Day 6: Advanced Topics and Emerging Trends

Objectives:
• Explore advanced techniques like machine learning for media analysis
• Understand the role of social media and alternative data
• Evaluate the impact of regulatory changes on media analysis
• Discuss future trends in wealth management and media

Topics:
• Machine learning: natural language processing (NLP), deep learning for sentiment
• Alternative data: satellite images, credit card transactions, web scraping
• Regulatory environment: MiFID II, FAIS Act, media disclosure rules
• Emerging trends: AI-generated news, deepfakes, blockchain in media verification
• Ethical implications of automated media analysis

Day 7: Practical Integration and Capstone Exercise

Objectives:
• Synthesise all course concepts in a comprehensive media impact analysis
• Present findings and recommendations to a simulated client
• Demonstrate proficiency in using media analysis tools
• Reflect on learning and develop a personal action plan

Topics:
• Capstone project: analyse a real or simulated media event and its impact on a wealth portfolio
• Presentation skills: communicating insights to clients
• Tool mastery: final hands-on session with software
• Peer review and feedback
• Action plan: integrating media analysis into daily practice

Practicals

24 hours of practicals To be conducted online or on-campus or in-house
Overview

This course includes practical sessions where learners use media monitoring tools, sentiment analysis software, and statistical methods to analyse real-world media events. They will apply frameworks to assess impact on asset prices and portfolios, culminating in a capstone project presentation.

Practical Activities
  • Media Monitoring and Sentiment Analysis — Learners use tools like Google News API, Twitter API, and sentiment analysis software to collect and analyse media data for a selected stock or sector. (6h)
  • Event Study Analysis — Learners conduct an event study on a historical media event (e.g., earnings surprise) using Excel or Python to calculate abnormal returns and statistical significance. (6h)
  • Sector-Specific Impact Assessment — In groups, learners analyse media events affecting a specific sector (e.g., mining) and compare impact across two sectors using quantitative and qualitative methods. (6h)
  • Capstone Project: Integrated Media Impact Analysis — Learners choose a recent media event, analyse its impact on a diversified portfolio, and present recommendations to the class as a simulated client briefing. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Tue 08 Sep 2026 Wed 16 Sep 2026 Virtual Spring 2026 $1,523 Register
Mon 28 Sep 2026 Tue 06 Oct 2026 Virtual Spring 2026 $1,523 Register
Fri 23 Oct 2026 Mon 02 Nov 2026 Virtual Spring 2026 $1,523 Register
Fri 11 Dec 2026 Mon 21 Dec 2026 Virtual Summer 2026 $1,523 Register
Thu 14 Jan 2027 Fri 22 Jan 2027 Virtual Summer 2026 $1,523 Register
Wed 17 Feb 2027 Thu 25 Feb 2027 Virtual Summer 2026 $1,523 Register
Tue 02 Mar 2027 Wed 10 Mar 2027 Virtual Autumn 2027 $1,523 Register
Mon 08 Mar 2027 Tue 16 Mar 2027 Virtual Autumn 2027 $1,523 Register
Fri 19 Mar 2027 Mon 29 Mar 2027 Virtual Autumn 2027 $1,523 Register
Thu 10 Jun 2027 Fri 18 Jun 2027 Virtual Winter 2027 $1,523 Register
Wed 30 Jun 2027 Thu 08 Jul 2027 Virtual Winter 2027 $1,523 Register
Tue 20 Jul 2027 Wed 28 Jul 2027 Virtual Winter 2027 $1,523 Register
Mon 06 Sep 2027 Tue 14 Sep 2027 Virtual Spring 2027 $1,523 Register
Fri 01 Oct 2027 Mon 11 Oct 2027 Virtual Spring 2027 $1,523 Register
Thu 21 Oct 2027 Fri 29 Oct 2027 Virtual Spring 2027 $1,523 Register
Fri 10 Dec 2027 Mon 20 Dec 2027 Virtual Summer 2027 $1,523 Register
Thu 30 Dec 2027 Fri 07 Jan 2028 Virtual Summer 2027 $1,523 Register
Wed 19 Jan 2028 Thu 27 Jan 2028 Virtual Summer 2027 $1,523 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 492 sessions across 26 venues
Start End Venue Season Price Action
Mon 10 Aug 2026 Tue 18 Aug 2026 Cape Town, South Africa Winter 2026 $3,769 Register
Tue 11 Aug 2026 Wed 19 Aug 2026 Dubai, UAE Winter 2026 $5,929 Register
Wed 12 Aug 2026 Thu 20 Aug 2026 Pretoria, South Africa Winter 2026 $2,284 Register
Thu 13 Aug 2026 Fri 21 Aug 2026 Abu Dhabi, UAE Winter 2026 $5,929 Register
Fri 14 Aug 2026 Mon 24 Aug 2026 Durban, South Africa Winter 2026 $3,607 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Wed 16 Sep 2026 Thu 24 Sep 2026 Your Premises Spring 2026 $1,982 Register
Tue 06 Oct 2026 Wed 14 Oct 2026 Your Premises Spring 2026 $1,982 Register
Mon 26 Oct 2026 Tue 03 Nov 2026 Your Premises Spring 2026 $1,982 Register
Mon 14 Dec 2026 Tue 22 Dec 2026 Your Premises Summer 2026 $1,982 Register
Fri 22 Jan 2027 Mon 01 Feb 2027 Your Premises Summer 2026 $1,982 Register
Thu 25 Feb 2027 Fri 05 Mar 2027 Your Premises Summer 2026 $1,982 Register
Wed 10 Mar 2027 Thu 18 Mar 2027 Your Premises Autumn 2027 $1,982 Register
Tue 16 Mar 2027 Wed 24 Mar 2027 Your Premises Autumn 2027 $1,982 Register
Mon 22 Mar 2027 Tue 30 Mar 2027 Your Premises Autumn 2027 $1,982 Register
Fri 18 Jun 2027 Mon 28 Jun 2027 Your Premises Winter 2027 $1,982 Register
Thu 08 Jul 2027 Fri 16 Jul 2027 Your Premises Winter 2027 $1,982 Register
Wed 28 Jul 2027 Thu 05 Aug 2027 Your Premises Winter 2027 $1,982 Register
Tue 14 Sep 2027 Wed 22 Sep 2027 Your Premises Spring 2027 $1,982 Register
Mon 04 Oct 2027 Tue 12 Oct 2027 Your Premises Spring 2027 $1,982 Register
Fri 29 Oct 2027 Mon 08 Nov 2027 Your Premises Spring 2027 $1,982 Register
Mon 13 Dec 2027 Tue 21 Dec 2027 Your Premises Summer 2027 $1,982 Register
Fri 07 Jan 2028 Mon 17 Jan 2028 Your Premises Summer 2027 $1,982 Register
Thu 27 Jan 2028 Fri 04 Feb 2028 Your Premises Summer 2027 $1,982 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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