Business, Commerce and Management Studies Generic Management

Measure Customer Satisfaction and Recommend Corrective Action Training

SAQA US 243269 | NQF 5 | Credits 14 | Duration 11 Days
From $2,074 per delegate

Description

This course equips learners with the skills to systematically measure customer satisfaction within a business unit, interpret results, and recommend corrective actions. It focuses on using appropriate measurement tools, analyzing feedback, and proposing improvements to enhance service delivery.

Learning Outcomes

  • Apply appropriate measurement tools to gather customer satisfaction data within a business unit.
  • Analyze collected data to identify trends, gaps, and areas for improvement.
  • Evaluate the impact of customer satisfaction levels on business performance.
  • Design corrective action plans based on findings and stakeholder input.
  • Implement corrective actions and monitor their effectiveness.
  • Demonstrate the ability to communicate recommendations clearly to relevant stakeholders.

Target Audience

This course is designed for team leaders, supervisors, and customer service managers responsible for monitoring and improving customer satisfaction in their business units.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Introduction to Customer Satisfaction

Objectives:
• Define customer satisfaction and its importance in business
• Identify key drivers of customer satisfaction
• Explain the relationship between customer satisfaction and organisational success
• Describe the role of customer feedback in continuous improvement

Topics:
• What is customer satisfaction?
• Importance of customer satisfaction for business growth
• Key drivers: quality, service, price, and experience
• Overview of customer satisfaction measurement
• Introduction to corrective action

Day 2: Customer Satisfaction Measurement Methods

Objectives:
• Differentiate between qualitative and quantitative measurement methods
• Identify appropriate measurement tools for different contexts
• Understand sampling techniques and bias
• Design simple surveys and feedback forms

Topics:
• Qualitative methods: interviews, focus groups
• Quantitative methods: surveys, questionnaires
• Sampling techniques and sample size
• Designing effective survey questions
• Bias and validity in measurement

Day 3: Data Collection and Management

Objectives:
• Plan data collection activities
• Collect customer feedback using various tools
• Manage and store data securely
• Ensure data accuracy and completeness

Topics:
• Data collection planning
• Using electronic and paper-based tools
• Data entry and coding
• Data storage and confidentiality
• Quality checks and validation

Day 4: Analysing Customer Satisfaction Data

Objectives:
• Perform basic statistical analysis on satisfaction data
• Interpret trends and patterns
• Identify areas of strength and improvement
• Present findings using charts and graphs

Topics:
• Descriptive statistics: mean, median, mode
• Trend analysis over time
• Gap analysis: expectations vs. perceptions
• Visualisation: bar charts, line graphs, pie charts
• Reporting key findings

Day 5: Identifying Root Causes of Dissatisfaction

Objectives:
• Use root cause analysis tools to identify underlying issues
• Distinguish between symptoms and causes
• Prioritise issues based on impact and urgency
• Document root cause findings

Topics:
• Root cause analysis techniques: 5 Whys, fishbone diagram
• Cause-and-effect relationships
• Prioritisation matrix
• Documenting findings
• Case studies on dissatisfaction

Day 6: Developing Corrective Action Plans

Objectives:
• Formulate corrective actions to address identified issues
• Set SMART objectives for improvement
• Assign responsibilities and timelines
• Plan resources and budget

Topics:
• Components of a corrective action plan
• SMART goals
• Action steps and milestones
• Resource allocation
• Risk assessment and contingency

Day 7: Implementing Corrective Actions

Objectives:
• Execute corrective action plans effectively
• Communicate changes to stakeholders
• Monitor implementation progress
• Adjust plans as needed

Topics:
• Change management principles
• Communication strategies
• Monitoring and tracking tools
• Overcoming resistance to change
• Real-world implementation examples

Day 8: Evaluating Corrective Action Effectiveness

Objectives:
• Measure the impact of corrective actions on satisfaction
• Compare pre- and post-intervention data
• Identify further improvement opportunities
• Report evaluation results

Topics:
• Evaluation metrics and KPIs
• Pre- and post-implementation comparison
• Continuous improvement cycle
• Reporting and feedback loops
• Case study evaluation

Day 9: Customer Relationship Management and Feedback Systems

Objectives:
• Understand CRM systems and their role in satisfaction
• Implement ongoing feedback mechanisms
• Use technology to track customer interactions
• Analyse CRM data for satisfaction trends

Topics:
• Overview of CRM systems
• Automated feedback collection
• Integrating feedback with CRM
• Data-driven decision making
• Best practices in customer engagement

Day 10: Advanced Topics and Industry Applications

Objectives:
• Explore advanced measurement techniques (e.g., Net Promoter Score, CSAT)
• Apply concepts to specific industry contexts
• Discuss ethical considerations in customer research
• Prepare for practical assessment

Topics:
• Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT)
• Industry-specific case studies (retail, service, manufacturing)
• Ethics in customer feedback
• Preparing for practical application
• Review of key concepts

Day 11: Integration and Final Assessment

Objectives:
• Synthesise all course content into a comprehensive plan
• Complete a summative assessment (case study or project)
• Present findings and recommendations
• Receive feedback and certification

Topics:
• Comprehensive case study: measure, analyse, correct
• Developing a full corrective action proposal
• Presentation skills
• Peer and facilitator feedback
• Course wrap-up and certification

Practicals

24 hours of practicals To be conducted online or on-campus or in-house
Overview

Practical sessions allow learners to apply measurement and corrective action techniques in simulated or real-world scenarios. Learners will design surveys, collect data, analyse results, and develop corrective action plans, reinforcing theoretical knowledge through hands-on practice.

Practical Activities
  • Survey Design and Data Collection — Learners design a customer satisfaction survey for a given scenario, then collect data from peers or simulated respondents. (6h)
  • Data Analysis and Interpretation — Using collected data, learners perform basic statistical analysis, create visualisations, and identify key satisfaction drivers and issues. (6h)
  • Root Cause Analysis and Corrective Action Planning — Learners conduct root cause analysis on identified issues and develop a detailed corrective action plan with SMART objectives. (6h)
  • Presentation and Evaluation — Learners present their findings and corrective action plan to the group, receive feedback, and evaluate the effectiveness of their proposed actions. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Tue 08 Sep 2026 Tue 22 Sep 2026 Virtual Spring 2026 $2,074 Register
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Thu 30 Dec 2027 Thu 13 Jan 2028 Virtual Summer 2027 $2,074 Register
Wed 19 Jan 2028 Wed 02 Feb 2028 Virtual Summer 2027 $2,074 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 498 sessions across 26 venues
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In-House training — we bring the trainer to your organisation, tailored to your team.
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Wed 16 Sep 2026 Wed 30 Sep 2026 Your Premises Spring 2026 $2,695 Register
Tue 06 Oct 2026 Tue 20 Oct 2026 Your Premises Spring 2026 $2,695 Register
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Mon 22 Mar 2027 Mon 05 Apr 2027 Your Premises Autumn 2027 $2,695 Register
Fri 18 Jun 2027 Fri 02 Jul 2027 Your Premises Winter 2027 $2,695 Register
Thu 08 Jul 2027 Thu 22 Jul 2027 Your Premises Winter 2027 $2,695 Register
Wed 28 Jul 2027 Wed 11 Aug 2027 Your Premises Winter 2027 $2,695 Register
Tue 14 Sep 2027 Tue 28 Sep 2027 Your Premises Spring 2027 $2,695 Register
Mon 04 Oct 2027 Mon 18 Oct 2027 Your Premises Spring 2027 $2,695 Register
Fri 29 Oct 2027 Fri 12 Nov 2027 Your Premises Spring 2027 $2,695 Register
Mon 13 Dec 2027 Mon 27 Dec 2027 Your Premises Summer 2027 $2,695 Register
Fri 07 Jan 2028 Fri 21 Jan 2028 Your Premises Summer 2027 $2,695 Register
Thu 27 Jan 2028 Thu 10 Feb 2028 Your Premises Summer 2027 $2,695 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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