Business, Commerce and Management Studies Marketing

Conceptual And Lateral Thinking Skills Development Training

SAQA US 117578 | NQF 5 | Credits 12 | Duration 9 Days
From $1,798 per delegate

Description

This course equips learners with the ability to think conceptually and laterally to solve complex problems and generate innovative solutions. Participants will develop skills to break free from conventional thinking patterns, fostering creativity and strategic decision-making in the workplace.

Learning Outcomes

  • Apply conceptual thinking techniques to deconstruct and reframe complex business problems.
  • Analyze scenarios using lateral thinking methods to identify non-obvious solutions.
  • Evaluate the effectiveness of different thinking strategies in diverse workplace contexts.
  • Design innovative approaches to challenges by integrating conceptual and lateral thinking.
  • Implement creative problem-solving processes to improve team and organizational outcomes.
  • Demonstrate the ability to generate multiple perspectives and alternative solutions systematically.

Target Audience

This course is designed for professionals at all levels who need to enhance their problem-solving and creative thinking abilities, including managers, team leaders, project coordinators, and individual contributors.

Prerequisites

None — open enrollment

Course Outline

Day 1: Foundations of Thinking

Objectives:
• Define conceptual and lateral thinking and distinguish between them
• Understand the role of thinking in problem-solving and innovation
• Identify personal thinking preferences using a thinking styles assessment
• Recognise barriers to effective thinking
• Establish a growth mindset for thinking development

Topics:
• Introduction to the course and unit standard outcomes
• What is conceptual thinking?
• What is lateral thinking?
• Thinking styles assessment
• Barriers to effective thinking
• The growth mindset and learning agility

Day 2: Principles of Lateral Thinking

Objectives:
• Explain the key principles of lateral thinking as per Edward de Bono
• Apply the four main lateral thinking techniques
• Distinguish between vertical and lateral thinking
• Practice generating alternative solutions
• Evaluate the effectiveness of lateral thinking in different contexts

Topics:
• Edward de Bono's lateral thinking framework
• Vertical vs. lateral thinking
• Technique 1: Alternatives
• Technique 2: Focus
• Technique 3: Challenge
• Technique 4: Random entry
• Group practice exercises

Day 3: Lateral Thinking Tools and Techniques

Objectives:
• Use the Six Thinking Hats method effectively
• Apply SCAMPER technique to modify ideas
• Practice provocation and movement techniques
• Generate novel ideas using analogies and metaphors
• Combine multiple lateral thinking tools for enhanced creativity

Topics:
• Six Thinking Hats: roles and application
• SCAMPER technique
• Provocation and movement
• Analogies and metaphors
• Combining tools for creative problem-solving
• Practical exercises and case studies

Day 4: Conceptual Thinking Fundamentals

Objectives:
• Understand the nature and importance of conceptual thinking
• Identify core concepts and abstract ideas
• Use concept mapping to visualise relationships
• Apply conceptual thinking to simplify complex problems
• Develop conceptual frameworks for analysis

Topics:
• What is conceptual thinking?
• Abstract vs. concrete thinking
• Concept mapping techniques
• Identifying core concepts in business scenarios
• Developing conceptual frameworks
• Practical exercises in simplification

Day 5: Advanced Conceptual Thinking

Objectives:
• Apply conceptual thinking to strategic planning
• Use analogical reasoning to transfer concepts across domains
• Develop and test conceptual models
• Synthesise multiple concepts into coherent strategies
• Evaluate the impact of conceptual thinking on innovation

Topics:
• Strategic conceptual thinking
• Analogical reasoning
• Conceptual modelling
• Synthesis of concepts
• Case studies: breakthrough innovations
• Group project: conceptual solution design

Day 6: Integrating Lateral and Conceptual Thinking

Objectives:
• Combine lateral and conceptual thinking for comprehensive problem-solving
• Apply both thinking styles in a structured process
• Use lateral thinking to generate concepts and conceptual thinking to refine them
• Evaluate the synergy between the two approaches
• Practice integrated thinking in complex scenarios

Topics:
• The integrated thinking process
• Using lateral thinking to generate concepts
• Using conceptual thinking to structure ideas
• Synergy and balance
• Complex problem-solving workshop
• Reflection and feedback

Day 7: Creative Problem-Solving Models

Objectives:
• Apply the CPS (Creative Problem Solving) model
• Use design thinking principles for human-centered innovation
• Implement the IDEAL problem-solving framework
• Practice divergent and convergent thinking stages
• Evaluate and select the best solutions

Topics:
• Creative Problem Solving (CPS) model
• Design thinking: empathise, define, ideate, prototype, test
• IDEAL framework: Identify, Define, Explore, Act, Look
• Divergent and convergent thinking techniques
• Solution evaluation criteria
• Hands-on problem-solving session

Day 8: Workplace Application and Implementation

Objectives:
• Apply thinking skills to real workplace challenges
• Develop action plans for implementing creative solutions
• Facilitate thinking sessions with teams
• Overcome organisational barriers to innovation
• Measure the impact of thinking skills on performance

Topics:
• Real workplace challenge analysis
• Action planning and implementation
• Facilitation skills for thinking sessions
• Overcoming organisational barriers
• Measuring outcomes and ROI
• Role-play and simulation exercises

Day 9: Integration, Assessment, and Future Development

Objectives:
• Demonstrate integrated thinking skills in a final project
• Complete summative assessment tasks
• Reflect on personal thinking development journey
• Create a personal development plan for continued growth
• Share insights and best practices with peers

Topics:
• Final integrated project presentation
• Summative assessment: case study and portfolio
• Peer feedback and reflection
• Personal development planning
• Course evaluation and certification
• Closing remarks and next steps

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Thu 17 Sep 2026 Virtual Spring 2026 $1,798 Register
Fri 02 Oct 2026 Wed 14 Oct 2026 Virtual Spring 2026 $1,798 Register
Thu 22 Oct 2026 Tue 03 Nov 2026 Virtual Spring 2026 $1,798 Register
Thu 10 Dec 2026 Tue 22 Dec 2026 Virtual Summer 2026 $1,798 Register
Wed 13 Jan 2027 Mon 25 Jan 2027 Virtual Summer 2026 $1,798 Register
Tue 16 Feb 2027 Fri 26 Feb 2027 Virtual Summer 2026 $1,798 Register
Mon 01 Mar 2027 Thu 11 Mar 2027 Virtual Autumn 2027 $1,798 Register
Fri 12 Mar 2027 Wed 24 Mar 2027 Virtual Autumn 2027 $1,798 Register
Thu 18 Mar 2027 Tue 30 Mar 2027 Virtual Autumn 2027 $1,798 Register
Wed 09 Jun 2027 Mon 21 Jun 2027 Virtual Winter 2027 $1,798 Register
Tue 29 Jun 2027 Fri 09 Jul 2027 Virtual Winter 2027 $1,798 Register
Mon 19 Jul 2027 Thu 29 Jul 2027 Virtual Winter 2027 $1,798 Register
Fri 10 Sep 2027 Wed 22 Sep 2027 Virtual Spring 2027 $1,798 Register
Thu 30 Sep 2027 Tue 12 Oct 2027 Virtual Spring 2027 $1,798 Register
Wed 20 Oct 2027 Mon 01 Nov 2027 Virtual Spring 2027 $1,798 Register
Thu 09 Dec 2027 Tue 21 Dec 2027 Virtual Summer 2027 $1,798 Register
Wed 29 Dec 2027 Mon 10 Jan 2028 Virtual Summer 2027 $1,798 Register
Tue 18 Jan 2028 Fri 28 Jan 2028 Virtual Summer 2027 $1,798 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 493 sessions across 26 venues
Start End Venue Season Price Action
Fri 07 Aug 2026 Wed 19 Aug 2026 Mauritius Winter 2026 $5,211 Register
Mon 10 Aug 2026 Thu 20 Aug 2026 Dubai, UAE Winter 2026 $6,615 Register
Tue 11 Aug 2026 Fri 21 Aug 2026 Pretoria, South Africa Winter 2026 $2,700 Register
Wed 12 Aug 2026 Mon 24 Aug 2026 Abu Dhabi, UAE Winter 2026 $6,615 Register
Thu 13 Aug 2026 Tue 25 Aug 2026 Durban, South Africa Winter 2026 $4,293 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Tue 15 Sep 2026 Fri 25 Sep 2026 Your Premises Spring 2026 $2,338 Register
Mon 05 Oct 2026 Thu 15 Oct 2026 Your Premises Spring 2026 $2,338 Register
Fri 30 Oct 2026 Wed 11 Nov 2026 Your Premises Spring 2026 $2,338 Register
Fri 18 Dec 2026 Wed 30 Dec 2026 Your Premises Summer 2026 $2,338 Register
Thu 21 Jan 2027 Tue 02 Feb 2027 Your Premises Summer 2026 $2,338 Register
Wed 24 Feb 2027 Mon 08 Mar 2027 Your Premises Summer 2026 $2,338 Register
Tue 09 Mar 2027 Fri 19 Mar 2027 Your Premises Autumn 2027 $2,338 Register
Mon 15 Mar 2027 Thu 25 Mar 2027 Your Premises Autumn 2027 $2,338 Register
Fri 26 Mar 2027 Wed 07 Apr 2027 Your Premises Autumn 2027 $2,338 Register
Thu 17 Jun 2027 Tue 29 Jun 2027 Your Premises Winter 2027 $2,338 Register
Wed 07 Jul 2027 Mon 19 Jul 2027 Your Premises Winter 2027 $2,338 Register
Tue 27 Jul 2027 Fri 06 Aug 2027 Your Premises Winter 2027 $2,338 Register
Mon 13 Sep 2027 Thu 23 Sep 2027 Your Premises Spring 2027 $2,338 Register
Fri 08 Oct 2027 Wed 20 Oct 2027 Your Premises Spring 2027 $2,338 Register
Thu 28 Oct 2027 Tue 09 Nov 2027 Your Premises Spring 2027 $2,338 Register
Fri 17 Dec 2027 Wed 29 Dec 2027 Your Premises Summer 2027 $2,338 Register
Thu 06 Jan 2028 Tue 18 Jan 2028 Your Premises Summer 2027 $2,338 Register
Wed 26 Jan 2028 Mon 07 Feb 2028 Your Premises Summer 2027 $2,338 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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