Business, Commerce and Management Studies Marketing

Intellectual Property Rights and Value Advocacy Training

SAQA US 252445 | NQF 5 | Credits 8 | Duration 5 Days
From $1,242 per delegate

Description

This course equips learners with the knowledge and skills to advocate for intellectual property rights and understand their value in organisational contexts. Participants will learn to identify, protect, and promote intellectual property assets, fostering a culture of respect for IP rights within their teams and organisations.

Learning Outcomes

  • Apply principles of intellectual property law to identify and classify IP assets within an organisation.
  • Analyze the value of intellectual property and its impact on organisational strategy and competitiveness.
  • Evaluate potential infringements and recommend appropriate protection measures.
  • Design advocacy strategies to promote respect for IP rights among stakeholders.
  • Implement procedures for IP registration, licensing, and enforcement.
  • Demonstrate the ability to advise on IP-related risks and opportunities.

Target Audience

This course is designed for managers, team leaders, legal advisors, and professionals responsible for protecting and advocating intellectual property in corporate, government, or non-profit settings.

Prerequisites

None — open enrollment. However, a basic understanding of business operations is beneficial.

Course Outline

Day 1: Introduction to Intellectual Property Rights

Objectives:
• Define intellectual property and its key categories
• Understand the legal framework for IP rights in South Africa
• Identify the economic and social value of IP
• Distinguish between different types of IP protection
• Recognise the role of IP in business and innovation

Topics:
• What is intellectual property?
• Overview of IP categories: patents, trademarks, copyright, designs, trade secrets
• South African IP legislation and SAQA alignment
• Economic importance of IP rights
• IP as an asset: valuation basics
• Case studies of IP in various industries

Day 2: Patents, Trademarks, and Designs

Objectives:
• Explain patent requirements and the application process
• Understand trademark registration and protection
• Describe design registration and its benefits
• Identify infringement risks and enforcement mechanisms
• Apply knowledge to real-world scenarios

Topics:
• Patentability criteria: novelty, inventive step, industrial applicability
• Patent application procedure in South Africa
• Trademark types and registration process
• Trademark infringement and passing off
• Registered and unregistered designs
• Practical examples of IP protection strategies

Day 3: Copyright, Trade Secrets, and Licensing

Objectives:
• Understand copyright scope and duration
• Identify works eligible for copyright protection
• Explain trade secret protection and management
• Describe IP licensing agreements and their terms
• Evaluate licensing opportunities and risks

Topics:
• Copyright: original works, economic and moral rights
• Copyright exceptions and limitations
• Trade secrets: definition and protection measures
• Non-disclosure agreements (NDAs)
• IP licensing: types, royalties, and negotiation
• Case studies on licensing disputes

Day 4: IP Enforcement and Value Advocacy

Objectives:
• Understand IP enforcement mechanisms and remedies
• Develop strategies for IP value advocacy
• Analyse IP disputes and resolution methods
• Promote IP awareness within organisations
• Formulate an IP protection plan

Topics:
• IP infringement: civil and criminal remedies
• IP litigation and alternative dispute resolution
• Role of IP in competitive advantage
• Advocacy: communicating IP value to stakeholders
• Building an IP culture in the workplace
• Developing an IP strategy for a business

Day 5: Practical Integration and Case Studies

Objectives:
• Apply IP concepts to complex case studies
• Conduct an IP audit and risk assessment
• Draft a basic IP policy or strategy document
• Present IP advocacy proposals
• Evaluate IP management best practices

Topics:
• IP audit methodology
• Risk assessment for IP assets
• Drafting an IP policy
• Group case study: IP strategy for a start-up
• Presentation and feedback
• Future trends in IP: digital economy and AI

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $1,242 Register
Mon 28 Sep 2026 Fri 02 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 19 Oct 2026 Fri 23 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 07 Dec 2026 Fri 11 Dec 2026 Virtual Summer 2026 $1,242 Register
Mon 11 Jan 2027 Fri 15 Jan 2027 Virtual Summer 2026 $1,242 Register
Mon 15 Feb 2027 Fri 19 Feb 2027 Virtual Summer 2026 $1,242 Register
Mon 01 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 15 Mar 2027 Fri 19 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 07 Jun 2027 Fri 11 Jun 2027 Virtual Winter 2027 $1,242 Register
Mon 28 Jun 2027 Fri 02 Jul 2027 Virtual Winter 2027 $1,242 Register
Mon 19 Jul 2027 Fri 23 Jul 2027 Virtual Winter 2027 $1,242 Register
Mon 06 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $1,242 Register
Mon 27 Sep 2027 Fri 01 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 18 Oct 2027 Fri 22 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 06 Dec 2027 Fri 10 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 27 Dec 2027 Fri 31 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 17 Jan 2028 Fri 21 Jan 2028 Virtual Summer 2027 $1,242 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 492 sessions across 26 venues
Start End Venue Season Price Action
Mon 10 Aug 2026 Fri 14 Aug 2026 Durban, South Africa Winter 2026 $2,916 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Abu Dhabi, UAE Winter 2026 $5,238 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Pretoria, South Africa Winter 2026 $1,863 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Dubai, UAE Winter 2026 $5,238 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Cape Town, South Africa Winter 2026 $3,078 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 14 Sep 2026 Fri 18 Sep 2026 Your Premises Spring 2026 $1,615 Register
Mon 05 Oct 2026 Fri 09 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 26 Oct 2026 Fri 30 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 14 Dec 2026 Fri 18 Dec 2026 Your Premises Summer 2026 $1,615 Register
Mon 18 Jan 2027 Fri 22 Jan 2027 Your Premises Summer 2026 $1,615 Register
Mon 22 Feb 2027 Fri 26 Feb 2027 Your Premises Summer 2026 $1,615 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 15 Mar 2027 Fri 19 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 22 Mar 2027 Fri 26 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 14 Jun 2027 Fri 18 Jun 2027 Your Premises Winter 2027 $1,615 Register
Mon 05 Jul 2027 Fri 09 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 26 Jul 2027 Fri 30 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 13 Sep 2027 Fri 17 Sep 2027 Your Premises Spring 2027 $1,615 Register
Mon 04 Oct 2027 Fri 08 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 25 Oct 2027 Fri 29 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 13 Dec 2027 Fri 17 Dec 2027 Your Premises Summer 2027 $1,615 Register
Mon 03 Jan 2028 Fri 07 Jan 2028 Your Premises Summer 2027 $1,615 Register
Mon 24 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $1,615 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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