Business, Commerce and Management Studies Marketing

Marketing Administration within Agreed Parameters Training

SAQA US 252213 | NQF 4 | Credits 6 | Duration 3 Days
From $967 per delegate

Description

This course equips learners with the competencies required to carry out marketing administration tasks within agreed parameters, including planning, implementing, and monitoring marketing activities. It focuses on applying administrative processes to support marketing strategies while adhering to organisational policies and procedures.

Learning Outcomes

  • Apply marketing administrative processes within agreed parameters to support marketing plans.
  • Implement marketing activities in accordance with organisational policies and procedures.
  • Monitor and report on marketing administrative tasks against agreed timelines and budgets.
  • Evaluate marketing administrative outcomes and recommend improvements.
  • Demonstrate effective communication and record-keeping in marketing administration.
  • Utilize relevant technology and systems to manage marketing administration tasks.

Target Audience

This course is designed for marketing administrators, coordinators, and junior marketing professionals who are responsible for executing marketing administrative tasks under supervision.

Prerequisites

None — open enrollment

Course Outline

Day 1: Introduction to Marketing Administration

Objectives:
• Understand the scope and importance of marketing administration within agreed parameters.
• Identify key marketing concepts and terminology.
• Recognize the role of marketing administration in organizational success.
• Differentiate between marketing and sales administration.
• Apply basic administrative principles to marketing contexts.

Topics:
• Definition and scope of marketing administration.
• Marketing vs. sales administration.
• The marketing mix (4Ps) and its administrative implications.
• Understanding target markets and customer segmentation.
• Marketing information systems and data management.
• Legal and ethical considerations in marketing administration.
• Introduction to marketing plans and budgets.
• Roles and responsibilities of a marketing administrator.

Day 2: Implementing Marketing Administration Tasks

Objectives:
• Execute administrative tasks related to marketing campaigns.
• Manage marketing communications and promotional materials.
• Coordinate events and product launches.
• Monitor and report on marketing activities.
• Use administrative tools for tracking and evaluation.

Topics:
• Planning and scheduling marketing activities.
• Managing promotional materials and inventory.
• Coordinating with internal teams and external vendors.
• Budget monitoring and expense tracking.
• Reporting on campaign performance.
• Handling customer inquiries and feedback.
• Using CRM systems for administrative tasks.
• Compliance with organizational policies and procedures.

Day 3: Evaluation and Continuous Improvement

Objectives:
• Evaluate marketing administration processes against agreed parameters.
• Identify areas for improvement in marketing administration.
• Implement corrective actions and adjustments.
• Prepare comprehensive reports for management.
• Apply best practices for continuous improvement.

Topics:
• Key performance indicators (KPIs) for marketing administration.
• Methods for evaluating marketing effectiveness.
• Analyzing data to inform decision-making.
• Reporting structures and formats.
• Feedback mechanisms and stakeholder communication.
• Continuous improvement models (e.g., PDCA).
• Case studies of successful marketing administration.
• Developing an action plan for improvement.

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Wed 09 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $967 Register
Tue 29 Sep 2026 Thu 01 Oct 2026 Virtual Spring 2026 $967 Register
Mon 19 Oct 2026 Wed 21 Oct 2026 Virtual Spring 2026 $967 Register
Wed 09 Dec 2026 Fri 11 Dec 2026 Virtual Summer 2026 $967 Register
Tue 12 Jan 2027 Thu 14 Jan 2027 Virtual Summer 2026 $967 Register
Mon 15 Feb 2027 Wed 17 Feb 2027 Virtual Summer 2026 $967 Register
Wed 03 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $967 Register
Tue 09 Mar 2027 Thu 11 Mar 2027 Virtual Autumn 2027 $967 Register
Mon 15 Mar 2027 Wed 17 Mar 2027 Virtual Autumn 2027 $967 Register
Wed 09 Jun 2027 Fri 11 Jun 2027 Virtual Winter 2027 $967 Register
Tue 29 Jun 2027 Thu 01 Jul 2027 Virtual Winter 2027 $967 Register
Mon 19 Jul 2027 Wed 21 Jul 2027 Virtual Winter 2027 $967 Register
Wed 08 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $967 Register
Tue 28 Sep 2027 Thu 30 Sep 2027 Virtual Spring 2027 $967 Register
Mon 18 Oct 2027 Wed 20 Oct 2027 Virtual Spring 2027 $967 Register
Wed 08 Dec 2027 Fri 10 Dec 2027 Virtual Summer 2027 $967 Register
Tue 28 Dec 2027 Thu 30 Dec 2027 Virtual Summer 2027 $967 Register
Mon 17 Jan 2028 Wed 19 Jan 2028 Virtual Summer 2027 $967 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 492 sessions across 26 venues
Start End Venue Season Price Action
Mon 10 Aug 2026 Wed 12 Aug 2026 Durban, South Africa Winter 2026 $2,230 Register
Mon 10 Aug 2026 Wed 12 Aug 2026 Dubai, UAE Winter 2026 $4,552 Register
Tue 11 Aug 2026 Thu 13 Aug 2026 Pretoria, South Africa Winter 2026 $1,447 Register
Tue 11 Aug 2026 Thu 13 Aug 2026 Mauritius Winter 2026 $3,148 Register
Wed 12 Aug 2026 Fri 14 Aug 2026 Abu Dhabi, UAE Winter 2026 $4,552 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 14 Sep 2026 Wed 16 Sep 2026 Your Premises Spring 2026 $1,258 Register
Wed 07 Oct 2026 Fri 09 Oct 2026 Your Premises Spring 2026 $1,258 Register
Tue 27 Oct 2026 Thu 29 Oct 2026 Your Premises Spring 2026 $1,258 Register
Mon 14 Dec 2026 Wed 16 Dec 2026 Your Premises Summer 2026 $1,258 Register
Wed 20 Jan 2027 Fri 22 Jan 2027 Your Premises Summer 2026 $1,258 Register
Tue 23 Feb 2027 Thu 25 Feb 2027 Your Premises Summer 2026 $1,258 Register
Mon 08 Mar 2027 Wed 10 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Wed 17 Mar 2027 Fri 19 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Tue 23 Mar 2027 Thu 25 Mar 2027 Your Premises Autumn 2027 $1,258 Register
Mon 14 Jun 2027 Wed 16 Jun 2027 Your Premises Winter 2027 $1,258 Register
Wed 07 Jul 2027 Fri 09 Jul 2027 Your Premises Winter 2027 $1,258 Register
Tue 27 Jul 2027 Thu 29 Jul 2027 Your Premises Winter 2027 $1,258 Register
Mon 13 Sep 2027 Wed 15 Sep 2027 Your Premises Spring 2027 $1,258 Register
Wed 06 Oct 2027 Fri 08 Oct 2027 Your Premises Spring 2027 $1,258 Register
Tue 26 Oct 2027 Thu 28 Oct 2027 Your Premises Spring 2027 $1,258 Register
Mon 13 Dec 2027 Wed 15 Dec 2027 Your Premises Summer 2027 $1,258 Register
Wed 05 Jan 2028 Fri 07 Jan 2028 Your Premises Summer 2027 $1,258 Register
Tue 25 Jan 2028 Thu 27 Jan 2028 Your Premises Summer 2027 $1,258 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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