Business, Commerce and Management Studies Marketing

Supplier Contracting for Advertising Assignments Training

SAQA US 244586 | NQF 5 | Credits 15 | Duration 12 Days
From $2,214 per delegate

Description

This course equips learners with the skills to effectively contract suppliers for advertising assignments. It covers the process of identifying, evaluating, and selecting suppliers, as well as negotiating and managing contracts to ensure compliance with organisational and legal requirements.

Learning Outcomes

  • Apply the principles of supplier selection and evaluation to identify suitable advertising suppliers.
  • Analyze advertising assignment requirements to develop clear and comprehensive supplier briefs.
  • Evaluate supplier proposals against predefined criteria to make informed contracting decisions.
  • Negotiate contract terms and conditions that protect the interests of all parties involved.
  • Implement contract management procedures to monitor supplier performance and ensure compliance.
  • Demonstrate an understanding of legal and ethical considerations in supplier contracting.

Target Audience

This course is designed for advertising professionals, procurement officers, and marketing managers who are responsible for sourcing and contracting suppliers for advertising campaigns.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Introduction to Supplier Contracting for Advertising Assignments

Objectives:
• Understand the purpose and scope of supplier contracting in advertising
• Identify key stakeholders and their roles
• Recognise the legal and regulatory framework governing advertising contracts in South Africa
• Define essential contract terminology

Topics:
• Overview of the advertising industry and supply chain
• Importance of formal supplier agreements
• Stakeholder roles: advertiser, agency, supplier
• Legal framework: Consumer Protection Act, ASA Code of Advertising Practice
• Key contract terms: scope, deliverables, timelines, payment

Day 2: Contract Law Fundamentals

Objectives:
• Explain the elements of a valid contract
• Distinguish between different types of contracts used in advertising
• Understand the implications of breach of contract
• Apply basic contract law principles to advertising scenarios

Topics:
• Elements of a valid contract: offer, acceptance, consideration, capacity, legality
• Types of contracts: fixed-price, cost-plus, retainer, performance-based
• Express and implied terms
• Breach of contract and remedies
• Case studies in advertising contract disputes

Day 3: Scope of Work and Deliverables

Objectives:
• Define clear scope of work (SOW) for advertising assignments
• Specify measurable deliverables and milestones
• Manage scope creep through contract provisions
• Align SOW with client briefs and campaign objectives

Topics:
• Crafting a detailed scope of work
• Defining deliverables: creative assets, media placements, reports
• Setting milestones and acceptance criteria
• Change order procedures
• Avoiding ambiguity and scope creep

Day 4: Pricing, Payment Terms, and Budget Management

Objectives:
• Structure pricing models appropriate for advertising tasks
• Negotiate payment terms and schedules
• Incorporate budget management clauses
• Understand cost transparency and reconciliation requirements

Topics:
• Pricing models: fixed fee, hourly rates, commission, media mark-ups
• Payment terms: deposits, progress payments, final payment
• Budget tracking and reporting obligations
• Cost overrun provisions
• Auditing and reconciliation clauses

Day 5: Intellectual Property and Usage Rights

Objectives:
• Identify intellectual property (IP) created in advertising assignments
• Draft IP ownership and licensing clauses
• Manage usage rights across media and territories
• Protect confidential information and trade secrets

Topics:
• Types of IP: copyright, trademarks, trade secrets
• IP ownership: work-made-for-hire vs. assignment
• Licensing scope: media, duration, territory, exclusivity
• Moral rights and attribution
• Confidentiality and non-disclosure agreements (NDAs)

Day 6: Performance, Quality, and Service Level Agreements

Objectives:
• Establish performance metrics and key performance indicators (KPIs)
• Draft service level agreements (SLAs) for advertising services
• Implement quality assurance and approval processes
• Define consequences for non-performance

Topics:
• Defining KPIs: reach, engagement, conversion, ROI
• SLA components: uptime, response times, quality standards
• Approval workflows and revision cycles
• Penalties and liquidated damages
• Performance review and continuous improvement

Day 7: Risk Management, Indemnities, and Insurance

Objectives:
• Identify common risks in advertising supplier contracts
• Draft indemnification and limitation of liability clauses
• Specify insurance requirements for suppliers
• Mitigate risks through contractual safeguards

Topics:
• Risk identification: creative errors, media misplacement, brand damage
• Indemnity clauses: scope, exceptions
• Limitation of liability: caps, exclusions
• Insurance: professional indemnity, public liability, cyber insurance
• Force majeure and business continuity

Day 8: Termination, Suspension, and Dispute Resolution

Objectives:
• Draft termination for convenience and for cause clauses
• Understand suspension rights and obligations
• Outline dispute resolution mechanisms
• Manage transition and handover on termination

Topics:
• Termination for convenience vs. for cause
• Notice periods and cure periods
• Suspension of work
• Dispute resolution: negotiation, mediation, arbitration, litigation
• Transition of assets and data upon termination

Day 9: Compliance, Ethics, and Regulatory Requirements

Objectives:
• Ensure contracts comply with South African advertising regulations
• Incorporate ethical standards and codes of conduct
• Address data protection and privacy requirements
• Manage conflicts of interest and transparency

Topics:
• ASA Code of Advertising Practice compliance
• Consumer Protection Act implications
• Protection of Personal Information Act (POPIA) requirements
• Ethical sourcing and B-BBEE considerations
• Anti-corruption and conflicts of interest clauses

Day 10: Negotiation Skills for Supplier Contracts

Objectives:
• Apply effective negotiation strategies for advertising contracts
• Balance relationship building with commercial interests
• Handle difficult negotiation scenarios
• Document agreed terms clearly

Topics:
• Preparation: BATNA, ZOPA, interests vs. positions
• Negotiation tactics: anchoring, trade-offs, concessions
• Cross-cultural and virtual negotiation considerations
• Managing power imbalances
• Recording and confirming agreements

Day 11: Drafting and Reviewing Supplier Contracts

Objectives:
• Draft a complete supplier contract for an advertising assignment
• Review contracts critically for gaps and risks
• Use standard templates and checklists
• Incorporate feedback and amendments

Topics:
• Contract drafting best practices
• Using precedent clauses and templates
• Contract review checklist
• Redlining and negotiating amendments
• Finalising and executing the contract

Day 12: Practical Integration and Course Wrap-Up

Objectives:
• Integrate all contract components into a cohesive agreement
• Present and defend contract terms in a simulated negotiation
• Reflect on learning and apply to real-world scenarios
• Prepare a personal action plan for ongoing development

Topics:
• Simulated contract negotiation exercise
• Peer review of draft contracts
• Lessons learned and common pitfalls
• Action planning for on-the-job application
• Course evaluation and certification

Practicals

36 hours of practicals To be conducted online or on-campus or in-house
Overview

Practical sessions allow learners to apply contract theory to realistic advertising scenarios. Through drafting exercises, negotiation simulations, and contract review workshops, learners develop hands-on skills in creating and managing supplier agreements.

Practical Activities
  • Drafting a Supplier Contract — Learners draft a complete supplier contract for an advertising assignment, including SOW, pricing, IP, and termination clauses. (12h)
  • Contract Review and Redlining — Learners review a sample supplier contract, identify risks, and propose amendments using redlining techniques. (8h)
  • Negotiation Simulation — In pairs, learners negotiate a supplier contract from opposite sides, applying negotiation strategies and documenting agreed terms. (10h)
  • Compliance and Ethics Case Study — Learners analyse a case study involving regulatory or ethical issues in an advertising contract and propose compliant solutions. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Thu 10 Sep 2026 Fri 25 Sep 2026 Virtual Spring 2026 $2,214 Register
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Mon 27 Dec 2027 Tue 11 Jan 2028 Virtual Summer 2027 $2,214 Register
Fri 21 Jan 2028 Mon 07 Feb 2028 Virtual Summer 2027 $2,214 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 493 sessions across 26 venues
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Fri 07 Aug 2026 Mon 24 Aug 2026 Dubai, UAE Winter 2026 $7,641 Register
Mon 10 Aug 2026 Tue 25 Aug 2026 Abu Dhabi, UAE Winter 2026 $7,641 Register
Tue 11 Aug 2026 Wed 26 Aug 2026 Durban, South Africa Winter 2026 $5,319 Register
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Wed 12 Aug 2026 Thu 27 Aug 2026 Cape Town, South Africa Winter 2026 $5,481 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Fri 18 Sep 2026 Mon 05 Oct 2026 Your Premises Spring 2026 $2,878 Register
Thu 08 Oct 2026 Fri 23 Oct 2026 Your Premises Spring 2026 $2,878 Register
Wed 28 Oct 2026 Thu 12 Nov 2026 Your Premises Spring 2026 $2,878 Register
Wed 16 Dec 2026 Thu 31 Dec 2026 Your Premises Summer 2026 $2,878 Register
Tue 19 Jan 2027 Wed 03 Feb 2027 Your Premises Summer 2026 $2,878 Register
Mon 22 Feb 2027 Tue 09 Mar 2027 Your Premises Summer 2026 $2,878 Register
Fri 12 Mar 2027 Mon 29 Mar 2027 Your Premises Autumn 2027 $2,878 Register
Thu 18 Mar 2027 Fri 02 Apr 2027 Your Premises Autumn 2027 $2,878 Register
Wed 24 Mar 2027 Thu 08 Apr 2027 Your Premises Autumn 2027 $2,878 Register
Tue 15 Jun 2027 Wed 30 Jun 2027 Your Premises Winter 2027 $2,878 Register
Mon 05 Jul 2027 Tue 20 Jul 2027 Your Premises Winter 2027 $2,878 Register
Fri 30 Jul 2027 Mon 16 Aug 2027 Your Premises Winter 2027 $2,878 Register
Thu 16 Sep 2027 Fri 01 Oct 2027 Your Premises Spring 2027 $2,878 Register
Wed 06 Oct 2027 Thu 21 Oct 2027 Your Premises Spring 2027 $2,878 Register
Tue 26 Oct 2027 Wed 10 Nov 2027 Your Premises Spring 2027 $2,878 Register
Wed 15 Dec 2027 Thu 30 Dec 2027 Your Premises Summer 2027 $2,878 Register
Tue 04 Jan 2028 Wed 19 Jan 2028 Your Premises Summer 2027 $2,878 Register
Mon 24 Jan 2028 Tue 08 Feb 2028 Your Premises Summer 2027 $2,878 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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