Health Sciences and Social Services Curative Health

Pharmacy Product and Service Sales to Clients Training

SAQA US 256482 | NQF 3 | Credits 6 | Duration 3 Days
From $713 per delegate

Description

This course equips pharmacy staff with the skills to sell products and services effectively while adhering to ethical and legal standards. Learners will develop the ability to assess client needs, recommend appropriate solutions, and close sales in a pharmacy environment.

Learning Outcomes

  • Apply communication techniques to identify client needs and preferences.
  • Demonstrate product knowledge to recommend suitable pharmacy products and services.
  • Implement selling techniques that comply with pharmacy regulations and ethical guidelines.
  • Evaluate client feedback to improve service delivery and sales effectiveness.
  • Analyze sales transactions to ensure accuracy and customer satisfaction.

Target Audience

This course is designed for pharmacy assistants, sales consultants, and front-shop staff who interact directly with clients in a retail pharmacy setting.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Foundations of Pharmacy Product and Service Sales

Objectives:
• Understand the regulatory and ethical framework governing pharmacy sales in South Africa.
• Identify different product categories and their key features.
• Explain the role of a pharmacy sales assistant in client service.
• Describe the importance of product knowledge and accurate information.
• Recognise common client needs and expectations in a pharmacy setting.

Topics:
• Overview of SAQA unit standard 256482 and course outcomes.
• Legal and ethical requirements: Medicines Act, Pharmacy Act, and Code of Ethics.
• Product categories: prescription medicines, over-the-counter (OTC) products, scheduled substances, and health supplements.
• Understanding client demographics and typical pharmacy clients.
• The sales process: greeting, identifying needs, presenting products, closing.
• Importance of accurate product information and contraindications.
• Introduction to client service excellence in pharmacy.

Day 2: Sales Techniques and Client Communication

Objectives:
• Apply effective communication skills to build rapport with clients.
• Demonstrate questioning and listening techniques to identify client needs.
• Present product features and benefits tailored to client requirements.
• Handle objections and close sales professionally.
• Describe upselling and cross-selling strategies appropriate to pharmacy context.

Topics:
• Communication models: verbal and non-verbal cues.
• Active listening and open-ended questioning.
• Building trust and rapport with diverse clients.
• Product presentation: linking features to client benefits.
• Handling common objections (price, efficacy, side effects).
• Closing techniques: assumptive, alternative choice, summary close.
• Upselling and cross-selling opportunities without compromising ethics.
• Role-play scenarios for practice.

Day 3: Advanced Sales, Compliance, and Practical Integration

Objectives:
• Apply knowledge of pharmacy regulations to sales interactions.
• Manage client records and referrals appropriately.
• Handle complaints and difficult situations with professionalism.
• Integrate sales skills with dispensary workflow and team collaboration.
• Evaluate personal sales performance and identify areas for improvement.

Topics:
• Compliance in sales: record-keeping, privacy (POPIA), and referral protocols.
• Managing client complaints and feedback.
• Working with the dispensary team: communication and workflow.
• Ethical dilemmas in pharmacy sales: balancing profit and patient care.
• Self-assessment and continuous improvement strategies.
• Final role-play assessment and feedback.

Practicals

12 hours of practicals To be conducted online or on-campus or in-house
Overview

Practical sessions allow learners to apply sales techniques and regulatory knowledge in simulated pharmacy environments. Role-plays and case studies develop confidence in client interactions, product presentation, and ethical decision-making.

Practical Activities
  • Client Consultation Role-Play — Learners pair up to simulate client consultations using given scenarios, practicing need identification, product recommendation, and closing. (4h)
  • Objection Handling and Upselling Scenarios — Learners handle scripted objections from facilitators and practice upselling/cross-selling health supplements or related products. (3h)
  • Dispensary Workflow Simulation — In a simulated dispensary, learners process a prescription transaction, including client check-in, product dispensing (role-play), and payment, integrating sales of ancillary products. (3h)
  • Complaint Handling and Ethical Decision-Making — Learners role-play a client complaint scenario and discuss ethical dilemmas in small groups, then present solutions. (2h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
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Mon 07 Sep 2026 Wed 09 Sep 2026 Virtual Spring 2026 $713 Register
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Tue 18 Jan 2028 Thu 20 Jan 2028 Virtual Summer 2027 $713 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 480 sessions across 26 venues
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Mon 24 Aug 2026 Wed 26 Aug 2026 Victoria Falls, Zimbabwe Winter 2026 $2,014 Register
Mon 24 Aug 2026 Wed 26 Aug 2026 Shenzhen, China Winter 2026 $6,334 Register
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Wed 26 Aug 2026 Fri 28 Aug 2026 Bangkok, Thailand Winter 2026 $5,254 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
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Mon 03 Jan 2028 Wed 05 Jan 2028 Your Premises Summer 2027 $929 Register
Wed 26 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $929 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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