Vehicle Features, Advantages and Benefits Presentation Training

Learning Outcomes

• Apply knowledge of vehicle features, advantages, and benefits to create compelling sales presentations.
• Demonstrate a vehicle's key attributes to match customer requirements and overcome objections.
• Analyze customer needs to select appropriate vehicle features for demonstration.
• Evaluate the effectiveness of a presentation by gathering customer feedback and adjusting techniques.
• Implement ethical selling practices and adhere to relevant legislation during vehicle demonstrations.
• Design a structured presentation that highlights the value proposition of a vehicle.

Target Audience

This course is ideal for sales consultants, dealership staff, and automotive professionals who interact with customers and need to present vehicles persuasively. It is also suitable for individuals seeking to improve their product demonstration skills in the automotive industry.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practicals are integral to this course as learners must develop and deliver actual presentations. Hands-on sessions include researching vehicles, creating visual aids, rehearsing, and presenting to peers and assessors, ensuring competence in FAB selling techniques.

Practical Activities

• Vehicle Research and FAB Analysis — Learners select a vehicle model, research its specifications, and compile a list of features with corresponding advantages and benefits. (4h)
• Presentation Development and Visual Aids — Learners create a structured presentation script and develop visual aids (e.g., slides, handouts) to support their FAB narrative. (4h)
• Rehearsal and Peer Feedback — Learners practice their presentation in small groups, receiving and giving constructive feedback on content and delivery. (4h)
• Final Presentation and Q&A — Learners deliver their final FAB presentation to an audience that includes assessors, followed by a question-and-answer session. (4h)
• Self-Assessment and Reflection — Learners review their recorded presentation, complete a self-assessment checklist, and write a brief reflection on strengths and areas for improvement. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.