Business, Commerce and Management Studies Generic Management

Manage Marketing And Selling Processes Of A New Venture Training

SAQA US 119672 | NQF 2 | Credits 7 | Duration 4 Days
From $1,107 per delegate

Description

This course equips entrepreneurs and small business owners with practical skills to manage and execute marketing and selling processes for a new venture. Participants will learn to develop marketing strategies, implement sales plans, and evaluate performance to drive business growth.

Learning Outcomes

  • Apply marketing principles to develop a marketing strategy for a new venture.
  • Implement a sales plan to achieve targeted revenue goals.
  • Analyze market trends and customer needs to refine marketing approaches.
  • Evaluate the effectiveness of marketing and selling processes using key performance indicators.
  • Demonstrate the ability to manage customer relationships to enhance loyalty and repeat business.

Target Audience

This course is designed for aspiring entrepreneurs, new venture owners, and small business managers who are responsible for marketing and selling their products or services.

Prerequisites

None — open enrollment

Course Outline

Day 1: Foundations of Marketing and Selling in New Ventures

Objectives:
• Understand the role of marketing and selling in a new venture.
• Identify target markets and customer segments.
• Develop a value proposition for a new product or service.
• Differentiate between marketing and selling processes.

Topics:
• Introduction to marketing and selling for new ventures.
• Market research techniques for startups.
• Defining target markets and customer personas.
• Crafting a unique value proposition.
• Overview of the marketing mix (7Ps).
• Differences between marketing and sales strategies.
• Case studies of successful new venture marketing.

Day 2: Developing Marketing Strategies and Plans

Objectives:
• Create a marketing plan aligned with business goals.
• Select appropriate marketing channels for new ventures.
• Set marketing objectives and key performance indicators (KPIs).
• Budgeting for marketing activities in a resource-constrained environment.

Topics:
• Components of a marketing plan.
• Digital marketing essentials: SEO, social media, email.
• Traditional marketing options for startups.
• Setting SMART marketing objectives.
• Measuring marketing effectiveness.
• Budget allocation and cost-effective strategies.
• Guerrilla marketing tactics for new ventures.
• Developing a promotional calendar.

Day 3: Sales Processes and Customer Relationship Management

Objectives:
• Design a sales process tailored to a new venture.
• Apply sales techniques for prospecting and closing.
• Manage customer relationships to drive repeat business.
• Use sales metrics to evaluate performance.

Topics:
• Stages of the sales process: prospecting, qualifying, presenting, closing.
• Consultative selling vs. transactional selling.
• Building a sales pipeline.
• Customer relationship management (CRM) systems.
• Techniques for handling objections.
• Sales forecasting and tracking.
• After-sales service and customer retention.
• Ethical selling practices.

Day 4: Integrating Marketing and Sales for Business Growth

Objectives:
• Align marketing and sales strategies for cohesive growth.
• Develop a customer acquisition and retention plan.
• Evaluate and refine marketing and selling processes.
• Prepare a presentation of the integrated plan.

Topics:
• Aligning marketing and sales goals.
• Lead generation and conversion strategies.
• Customer lifetime value and loyalty programmes.
• Using data to optimise marketing and sales.
• Scaling marketing and sales efforts.
• Reviewing and adjusting the marketing plan.
• Final project: Presenting an integrated marketing and sales plan for a new venture.
• Course wrap-up and assessment.

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Thu 10 Sep 2026 Virtual Spring 2026 $1,107 Register
Tue 29 Sep 2026 Fri 02 Oct 2026 Virtual Spring 2026 $1,107 Register
Mon 19 Oct 2026 Thu 22 Oct 2026 Virtual Spring 2026 $1,107 Register
Mon 07 Dec 2026 Thu 10 Dec 2026 Virtual Summer 2026 $1,107 Register
Tue 12 Jan 2027 Fri 15 Jan 2027 Virtual Summer 2026 $1,107 Register
Mon 15 Feb 2027 Thu 18 Feb 2027 Virtual Summer 2026 $1,107 Register
Tue 02 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $1,107 Register
Mon 08 Mar 2027 Thu 11 Mar 2027 Virtual Autumn 2027 $1,107 Register
Tue 16 Mar 2027 Fri 19 Mar 2027 Virtual Autumn 2027 $1,107 Register
Mon 07 Jun 2027 Thu 10 Jun 2027 Virtual Winter 2027 $1,107 Register
Tue 29 Jun 2027 Fri 02 Jul 2027 Virtual Winter 2027 $1,107 Register
Mon 19 Jul 2027 Thu 22 Jul 2027 Virtual Winter 2027 $1,107 Register
Tue 07 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $1,107 Register
Mon 27 Sep 2027 Thu 30 Sep 2027 Virtual Spring 2027 $1,107 Register
Tue 19 Oct 2027 Fri 22 Oct 2027 Virtual Spring 2027 $1,107 Register
Mon 06 Dec 2027 Thu 09 Dec 2027 Virtual Summer 2027 $1,107 Register
Tue 28 Dec 2027 Fri 31 Dec 2027 Virtual Summer 2027 $1,107 Register
Mon 17 Jan 2028 Thu 20 Jan 2028 Virtual Summer 2027 $1,107 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 533 sessions across 26 venues
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Mon 22 Jun 2026 Thu 25 Jun 2026 Mombasa, Kenya Winter 2026 $3,499 Register
Mon 22 Jun 2026 Thu 25 Jun 2026 Mbabane, Eswatini Winter 2026 $2,581 Register
Mon 22 Jun 2026 Thu 25 Jun 2026 Nairobi, Kenya Winter 2026 $3,499 Register
Mon 22 Jun 2026 Thu 25 Jun 2026 Maseru, Lesotho Winter 2026 $2,581 Register
Mon 22 Jun 2026 Thu 25 Jun 2026 Windhoek, Namibia Winter 2026 $2,743 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 22 Jun 2026 Thu 25 Jun 2026 Your Premises Winter 2026 $1,436 Register
Tue 15 Sep 2026 Fri 18 Sep 2026 Your Premises Spring 2026 $1,436 Register
Mon 05 Oct 2026 Thu 08 Oct 2026 Your Premises Spring 2026 $1,436 Register
Tue 27 Oct 2026 Fri 30 Oct 2026 Your Premises Spring 2026 $1,436 Register
Tue 15 Dec 2026 Fri 18 Dec 2026 Your Premises Summer 2026 $1,436 Register
Mon 18 Jan 2027 Thu 21 Jan 2027 Your Premises Summer 2026 $1,436 Register
Tue 23 Feb 2027 Fri 26 Feb 2027 Your Premises Summer 2026 $1,436 Register
Mon 08 Mar 2027 Thu 11 Mar 2027 Your Premises Autumn 2027 $1,436 Register
Tue 16 Mar 2027 Fri 19 Mar 2027 Your Premises Autumn 2027 $1,436 Register
Mon 22 Mar 2027 Thu 25 Mar 2027 Your Premises Autumn 2027 $1,436 Register
Tue 15 Jun 2027 Fri 18 Jun 2027 Your Premises Winter 2027 $1,436 Register
Mon 05 Jul 2027 Thu 08 Jul 2027 Your Premises Winter 2027 $1,436 Register
Tue 27 Jul 2027 Fri 30 Jul 2027 Your Premises Winter 2027 $1,436 Register
Mon 13 Sep 2027 Thu 16 Sep 2027 Your Premises Spring 2027 $1,436 Register
Tue 05 Oct 2027 Fri 08 Oct 2027 Your Premises Spring 2027 $1,436 Register
Mon 25 Oct 2027 Thu 28 Oct 2027 Your Premises Spring 2027 $1,436 Register
Tue 14 Dec 2027 Fri 17 Dec 2027 Your Premises Summer 2027 $1,436 Register
Mon 03 Jan 2028 Thu 06 Jan 2028 Your Premises Summer 2027 $1,436 Register
Tue 25 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $1,436 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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