Business, Commerce and Management Studies Public Administration

Customer Service Role Model Culture Setting Training

SAQA US 243118 | NQF 7 | Credits 8 | Duration 5 Days
From $1,242 per delegate

Description

This course equips participants with the skills and mindset to act as a role model in cultivating a customer service culture within their organisation. Participants learn to demonstrate service excellence, influence others positively, and embed customer-centric values into daily operations. By the end of the course, learners will be able to lead by example and foster an environment where exceptional customer service thrives.

Learning Outcomes

  • Demonstrate an understanding of the principles of customer service and the role of a role model in setting a service culture.
  • Apply techniques to model and promote customer-centric behaviours in the workplace.
  • Analyze current customer service practices and identify areas for improvement aligned with organisational values.
  • Evaluate the impact of one's own behaviour on team members and the broader customer service culture.
  • Implement strategies to encourage and sustain a customer-focused culture among colleagues.
  • Demonstrate the ability to handle customer interactions in a manner that reinforces a positive service culture.

Target Audience

This course is designed for team leaders, supervisors, managers, and any individuals who are expected to set an example and influence customer service standards within their teams or departments.

Prerequisites

None — open enrollment

Course Outline

Day 1: Foundations of Customer Service Excellence

Objectives:
• Understand the principles of customer service role modelling.
• Identify the characteristics of a customer-centric culture.
• Recognise the impact of personal behaviour on service delivery.
• Explore the SAQA unit standard requirements for role modelling.
• Establish a baseline for self-assessment.

Topics:
• Introduction to customer service role modelling.
• Defining a customer-centric culture.
• The business case for service excellence.
• Personal accountability and ownership.
• Self-assessment: current service behaviours.
• Overview of Unit Standard 243118 outcomes.
• Setting personal development goals.

Day 2: Communication and Interpersonal Skills

Objectives:
• Demonstrate effective verbal and non-verbal communication.
• Apply active listening techniques to understand customer needs.
• Use positive language to build rapport.
• Manage emotions in challenging interactions.
• Practice empathy and professionalism.

Topics:
• Communication models for service excellence.
• Active listening and questioning skills.
• Non-verbal cues and body language.
• Empathy and emotional intelligence.
• Handling difficult conversations.
• Language that builds trust.
• Role-play: service scenarios.

Day 3: Problem Solving and Service Recovery

Objectives:
• Apply structured problem-solving techniques.
• Implement effective service recovery strategies.
• Turn complaints into opportunities.
• Empower decision-making within boundaries.
• Analyse root causes of service failures.

Topics:
• The service recovery paradox.
• Steps in effective complaint handling.
• Root cause analysis tools.
• Decision-making frameworks.
• Empowering frontline staff.
• Case studies: real-world recoveries.
• Role-play: resolving customer issues.

Day 4: Leading by Example and Influencing Culture

Objectives:
• Model desired service behaviours consistently.
• Influence colleagues through positive example.
• Foster a team culture of accountability.
• Coach peers in service excellence.
• Recognise and reward service champions.

Topics:
• The role model as a change agent.
• Behavioural consistency and integrity.
• Peer coaching and feedback.
• Creating a service vision.
• Recognition and motivation strategies.
• Overcoming resistance to change.
• Action planning for culture shift.

Day 5: Integration, Assessment and Action Planning

Objectives:
• Synthesise all learning into a personal action plan.
• Demonstrate role modelling through simulated scenarios.
• Evaluate personal growth against unit standards.
• Commit to ongoing development.
• Present a culture improvement proposal.

Topics:
• Review of key concepts.
• Simulated customer service assessments.
• Peer and facilitator feedback.
• Personal action plan development.
• Culture improvement project pitch.
• Final assessment and reflection.
• Certification and next steps.

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $1,242 Register
Mon 28 Sep 2026 Fri 02 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 19 Oct 2026 Fri 23 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 07 Dec 2026 Fri 11 Dec 2026 Virtual Summer 2026 $1,242 Register
Mon 11 Jan 2027 Fri 15 Jan 2027 Virtual Summer 2026 $1,242 Register
Mon 15 Feb 2027 Fri 19 Feb 2027 Virtual Summer 2026 $1,242 Register
Mon 01 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 15 Mar 2027 Fri 19 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 07 Jun 2027 Fri 11 Jun 2027 Virtual Winter 2027 $1,242 Register
Mon 28 Jun 2027 Fri 02 Jul 2027 Virtual Winter 2027 $1,242 Register
Mon 19 Jul 2027 Fri 23 Jul 2027 Virtual Winter 2027 $1,242 Register
Mon 06 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $1,242 Register
Mon 27 Sep 2027 Fri 01 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 18 Oct 2027 Fri 22 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 06 Dec 2027 Fri 10 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 27 Dec 2027 Fri 31 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 17 Jan 2028 Fri 21 Jan 2028 Virtual Summer 2027 $1,242 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 492 sessions across 26 venues
Start End Venue Season Price Action
Mon 10 Aug 2026 Fri 14 Aug 2026 Durban, South Africa Winter 2026 $2,916 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Abu Dhabi, UAE Winter 2026 $5,238 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Pretoria, South Africa Winter 2026 $1,863 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Dubai, UAE Winter 2026 $5,238 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Cape Town, South Africa Winter 2026 $3,078 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 14 Sep 2026 Fri 18 Sep 2026 Your Premises Spring 2026 $1,615 Register
Mon 05 Oct 2026 Fri 09 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 26 Oct 2026 Fri 30 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 14 Dec 2026 Fri 18 Dec 2026 Your Premises Summer 2026 $1,615 Register
Mon 18 Jan 2027 Fri 22 Jan 2027 Your Premises Summer 2026 $1,615 Register
Mon 22 Feb 2027 Fri 26 Feb 2027 Your Premises Summer 2026 $1,615 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 15 Mar 2027 Fri 19 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 22 Mar 2027 Fri 26 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 14 Jun 2027 Fri 18 Jun 2027 Your Premises Winter 2027 $1,615 Register
Mon 05 Jul 2027 Fri 09 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 26 Jul 2027 Fri 30 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 13 Sep 2027 Fri 17 Sep 2027 Your Premises Spring 2027 $1,615 Register
Mon 04 Oct 2027 Fri 08 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 25 Oct 2027 Fri 29 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 13 Dec 2027 Fri 17 Dec 2027 Your Premises Summer 2027 $1,615 Register
Mon 03 Jan 2028 Fri 07 Jan 2028 Your Premises Summer 2027 $1,615 Register
Mon 24 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $1,615 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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