Health Sciences and Social Services Curative Health

Pharmaceutical Clinical Research for Sales Visits Training

SAQA US 259361 | NQF 5 | Credits 8 | Duration 5 Days
From $1,242 per delegate

Description

This course equips pharmaceutical sales representatives with the skills to critically evaluate and apply clinical research findings during sales visits. Participants will learn to interpret study data, align product benefits with evidence, and communicate complex information effectively to healthcare professionals. The goal is to enhance the credibility and impact of sales interactions through evidence-based detailing.

Learning Outcomes

  • Apply relevant clinical research findings to support product claims during sales visits.
  • Analyze clinical study data to identify key messages that address healthcare professional needs.
  • Evaluate the quality and applicability of research findings for specific therapeutic areas.
  • Demonstrate effective communication of complex clinical information in a clear, concise manner.
  • Design tailored sales presentations that integrate clinical evidence with product benefits.

Target Audience

Pharmaceutical sales representatives, medical sales liaisons, and key account managers who conduct sales visits to healthcare professionals and need to integrate clinical research into their product presentations.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Foundations of Clinical Research and the Pharmaceutical Industry

Objectives:
• Understand the clinical research landscape and key terminology
• Identify the phases of clinical trials and their objectives
• Explain the roles and responsibilities of stakeholders in clinical research
• Recognize ethical and regulatory frameworks governing clinical trials

Topics:
• Overview of clinical research: definitions, history, and importance
• Phases of clinical trials (I-IV) and their characteristics
• Key stakeholders: sponsors, CROs, investigators, ethics committees, regulators
• Ethical principles: Declaration of Helsinki, ICH GCP, Belmont Report
• Regulatory authorities: SAHPRA, FDA, EMA
• Introduction to clinical trial protocols and documentation

Day 2: Drug Development Process and Clinical Trial Design

Objectives:
• Describe the drug development lifecycle from discovery to market
• Differentiate between various clinical trial designs
• Understand the importance of randomization, blinding, and control groups
• Interpret basic biostatistical concepts relevant to clinical trials

Topics:
• Drug discovery and preclinical testing
• Clinical trial design: observational vs interventional, parallel vs crossover
• Randomization techniques and blinding (single, double, triple)
• Control groups: placebo, active, historical
• Biostatistics essentials: endpoints, sample size, p-values, confidence intervals
• Data management and quality assurance in trials

Day 3: Clinical Trial Operations and Site Management

Objectives:
• Outline the process of site selection, initiation, and monitoring
• Understand the responsibilities of clinical research coordinators and monitors
• Identify common challenges in patient recruitment and retention
• Describe the role of informed consent and patient safety reporting

Topics:
• Site selection criteria and feasibility assessment
• Site initiation visits and investigator meetings
• Patient recruitment strategies and retention best practices
• Informed consent process: elements, documentation, and waivers
• Adverse event reporting: SAEs, SUSARs, and safety monitoring
• Monitoring visits: routine, for-cause, and close-out

Day 4: Regulatory Compliance, Ethics, and Good Clinical Practice

Objectives:
• Apply ICH GCP guidelines to clinical research activities
• Understand the role of ethics committees and regulatory submissions
• Identify common compliance issues and audit preparation strategies
• Recognize the importance of data integrity and source document verification

Topics:
• ICH GCP principles: key requirements and responsibilities
• Ethics committee composition, review process, and continuing review
• Regulatory submissions: IND/CTA, NDA/MAA, and variations
• Audits and inspections: preparation, conduct, and follow-up
• Data integrity: ALCOA+ principles and source data verification
• Fraud and misconduct in clinical research

Day 5: Integrating Clinical Research Knowledge into Sales Visits

Objectives:
• Translate clinical trial data into compelling value propositions for healthcare professionals
• Use evidence-based selling techniques tailored to clinical research contexts
• Handle objections related to trial data and regulatory approvals
• Develop a personal action plan for applying clinical research insights in sales visits

Topics:
• Understanding healthcare professionals' perspectives on clinical data
• Crafting key messages from trial results: efficacy, safety, and endpoints
• Evidence-based selling: using publications, guidelines, and real-world evidence
• Role-playing: sales visit scenarios integrating clinical research knowledge
• Objection handling: data limitations, comparator issues, and regulatory concerns
• Creating a personal action plan for continuous learning and application

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $1,242 Register
Mon 28 Sep 2026 Fri 02 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 19 Oct 2026 Fri 23 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 07 Dec 2026 Fri 11 Dec 2026 Virtual Summer 2026 $1,242 Register
Mon 11 Jan 2027 Fri 15 Jan 2027 Virtual Summer 2026 $1,242 Register
Mon 15 Feb 2027 Fri 19 Feb 2027 Virtual Summer 2026 $1,242 Register
Mon 01 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 15 Mar 2027 Fri 19 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 07 Jun 2027 Fri 11 Jun 2027 Virtual Winter 2027 $1,242 Register
Mon 28 Jun 2027 Fri 02 Jul 2027 Virtual Winter 2027 $1,242 Register
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Mon 06 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $1,242 Register
Mon 27 Sep 2027 Fri 01 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 18 Oct 2027 Fri 22 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 06 Dec 2027 Fri 10 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 27 Dec 2027 Fri 31 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 17 Jan 2028 Fri 21 Jan 2028 Virtual Summer 2027 $1,242 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 504 sessions across 26 venues
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Mon 27 Jul 2026 Fri 31 Jul 2026 Cape Town, South Africa Winter 2026 $3,078 Register
Mon 27 Jul 2026 Fri 31 Jul 2026 Mauritius Winter 2026 $3,834 Register
Mon 27 Jul 2026 Fri 31 Jul 2026 Johannesburg, South Africa Winter 2026 $2,592 Register
Mon 27 Jul 2026 Fri 31 Jul 2026 Lagos, Nigeria Winter 2026 $4,482 Register
Mon 27 Jul 2026 Fri 31 Jul 2026 Dar es Salaam, Tanzania Winter 2026 $3,834 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
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Mon 14 Sep 2026 Fri 18 Sep 2026 Your Premises Spring 2026 $1,615 Register
Mon 05 Oct 2026 Fri 09 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 26 Oct 2026 Fri 30 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 14 Dec 2026 Fri 18 Dec 2026 Your Premises Summer 2026 $1,615 Register
Mon 18 Jan 2027 Fri 22 Jan 2027 Your Premises Summer 2026 $1,615 Register
Mon 22 Feb 2027 Fri 26 Feb 2027 Your Premises Summer 2026 $1,615 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 15 Mar 2027 Fri 19 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 22 Mar 2027 Fri 26 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 14 Jun 2027 Fri 18 Jun 2027 Your Premises Winter 2027 $1,615 Register
Mon 05 Jul 2027 Fri 09 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 26 Jul 2027 Fri 30 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 13 Sep 2027 Fri 17 Sep 2027 Your Premises Spring 2027 $1,615 Register
Mon 04 Oct 2027 Fri 08 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 25 Oct 2027 Fri 29 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 13 Dec 2027 Fri 17 Dec 2027 Your Premises Summer 2027 $1,615 Register
Mon 03 Jan 2028 Fri 07 Jan 2028 Your Premises Summer 2027 $1,615 Register
Mon 24 Jan 2028 Fri 28 Jan 2028 Your Premises Summer 2027 $1,615 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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