Merchandising and Display of Products and Services Training

Learning Outcomes

• Apply the principles of merchandising and display to arrange products and services effectively.
• Demonstrate the ability to plan and set up displays that align with organisational objectives and customer needs.
• Evaluate display effectiveness and make adjustments to optimise sales and customer engagement.
• Implement stock rotation and replenishment procedures to maintain display integrity.
• Use promotional materials and signage to enhance product visibility and brand messaging.
• Analyse customer traffic patterns and product placement to improve store layout and product accessibility.

Target Audience

This course is designed for retail staff, visual merchandisers, store managers, and anyone responsible for product display and merchandising in a commercial setting. It is also suitable for entrepreneurs or small business owners looking to improve their in-store presentation.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practical sessions allow learners to apply merchandising theories by planning, setting up, and evaluating real or simulated displays. Hands-on practice reinforces understanding of planograms, product placement, and visual appeal, while developing skills in fixture use, signage, and display maintenance.

Practical Activities

• Display Planning and Sketching — Learners plan a display for a given product category, creating a scaled sketch or floor plan that includes fixture placement, signage, and product grouping. (2h)
• Setting Up a Window Display — In groups, learners set up a window display using provided props, mannequins, and products, applying principles of balance, colour, and lighting. (3h)
• Planogram Implementation and Stocking — Learners execute a planogram on a gondola shelf, arranging products according to a given schematic and replenishing stock. (2h)
• Display Evaluation and Adjustment — Learners evaluate a display using a checklist, identify strengths and weaknesses, and make adjustments to improve visual appeal and sales potential. (2h)
• Presentation of Merchandising Plan — Learners present their merchandising plan to the group, explaining their choices and responding to feedback. (1h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.