Integrated Development Communication Plans Evaluation Training

Learning Outcomes

• Analyse the principles and theories of development communication relevant to complex extension settings.
• Evaluate the integration and coordination of multiple development communication plans to ensure coherence and synergy.
• Design monitoring and evaluation frameworks to assess the impact of development communication initiatives.
• Implement strategies for stakeholder engagement and feedback incorporation in communication plans.
• Demonstrate the ability to adapt communication plans based on evaluation findings and changing contexts.
• Apply ethical and culturally sensitive approaches in development communication evaluation.

Target Audience

This course is designed for extension officers, development practitioners, project managers, and communication specialists involved in designing and implementing development communication plans in complex environments.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

The practicals component provides hands-on experience in designing and conducting evaluations of integrated development communication plans. Learners will apply monitoring and evaluation tools, collect and analyze real data, and produce a mini-evaluation report, reinforcing theoretical concepts through supervised practice.

Practical Activities

• Practical 1: Designing Evaluation Instruments — Learners design a survey questionnaire and focus group guide for a simulated development communication plan, then pilot test and refine them. (16h)
• Practical 2: Field Data Collection — In small groups, learners conduct field data collection using the instruments designed, including administering surveys and facilitating focus groups with community volunteers. (20h)
• Practical 3: Data Analysis and Interpretation — Learners analyze the collected quantitative and qualitative data using Excel and thematic coding, then interpret findings to draw conclusions. (16h)
• Practical 4: Reporting and Presentation — Learners write a mini-evaluation report summarizing methodology, findings, conclusions, and recommendations, and present it to the class. (16h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.