Motion Graphics And Video Production For Multimedia Training

Objectives:
• Understand the course scope and assessment criteria.
• Define motion graphics and video production in multimedia contexts.
• Identify key roles and workflows in a production pipeline.
• Explore industry-standard software and hardware requirements.
• Discuss ethical and legal considerations in multimedia production.

Topics:
• Course overview and unit standard requirements.
• History and evolution of motion graphics and video.
• Multimedia applications: advertising, education, entertainment.
• Production pipeline: pre-production, production, post-production.
• Software overview: Adobe After Effects, Premiere Pro, DaVinci Resolve.
• Hardware considerations: computers, cameras, storage.
• Copyright, licensing, and attribution basics.
• Portfolio development expectations.

Objectives:
• Apply design principles to motion graphics.
• Understand colour theory and its psychological impact.
• Use typography effectively in motion.
• Create balanced compositions for screen.
• Analyse examples of effective motion design.

Topics:
• Elements of design: line, shape, space, texture, colour.
• Principles: balance, contrast, emphasis, movement, rhythm, unity.
• Colour theory: RGB vs CMYK, colour harmonies, mood.
• Typography: font selection, hierarchy, readability in motion.
• Composition rules: rule of thirds, golden ratio, framing.
• Case study: breaking down a motion graphic sequence.
• Practical exercise: design a static storyboard frame.

Objectives:
• Develop a creative brief from a client scenario.
• Write a script for a 30-second motion graphic.
• Create a storyboard with key frames and transitions.
• Annotate storyboards with timing and technical notes.
• Present and critique storyboards in groups.

Topics:
• Creative brief development: target audience, message, tone.
• Scriptwriting structure: hook, body, call to action.
• Visual storytelling techniques.
• Storyboard formats: thumbnail, detailed, animatic.
• Timing and pacing: 24fps, 30fps, duration per scene.
• Technical annotations: camera moves, effects, transitions.
• Peer review and feedback process.
• Practical: storyboard a 30-second explainer video.

Objectives:
• Explain camera settings: aperture, shutter speed, ISO.
• Apply composition techniques for video.
• Use lighting setups for different moods.
• Record high-quality video and audio.
• Manage file formats and storage.

Topics:
• Camera types: DSLR, mirrorless, cinema cameras.
• Exposure triangle: aperture, shutter speed, ISO.
• Frame rates and resolution: 1080p, 4K, slow motion.
• Composition for video: headroom, lead room, rule of thirds.
• Lighting: three-point lighting, natural light, colour temperature.
• Audio capture: internal vs external microphones, levels.
• Practical: shoot a short interview or b-roll.
• File management: codecs, containers, proxy workflows.

Objectives:
• Navigate the After Effects interface.
• Create compositions and import assets.
• Animate basic properties: position, scale, rotation, opacity.
• Use keyframes and adjust timing.
• Apply presets and simple effects.

Topics:
• Interface overview: project panel, composition panel, timeline.
• Creating compositions: settings, duration, background.
• Importing assets: images, videos, audio, vector files.
• Layer types: text, solid, shape, adjustment layers.
• Keyframe animation: linear vs easing.
• Graph editor for fine-tuning motion.
• Presets: animation presets, effects & presets panel.
• Practical: animate a logo reveal.

Objectives:
• Use masks and track mattes for compositing.
• Apply parenting and expressions for complex motion.
• Create 3D layers and cameras.
• Animate text with text animators.
• Design shape layers and trim paths.

Topics:
• Masking: shapes, paths, feathering.
• Track mattes: alpha, luma, invert options.
• Parenting: linking layers, null objects.
• Expressions basics: wiggle, time, loopOut.
• 3D layers: position, rotation, lights, cameras.
• Text animators: range selectors, properties.
• Shape layers: creating, merging, trim paths.
• Practical: create a kinetic typography sequence.

Objectives:
• Navigate the Premiere Pro interface.
• Organise media with bins and metadata.
• Perform cuts, trims, and transitions.
• Work with multi-camera editing.
• Add titles and basic effects.

Topics:
• Interface: project panel, source monitor, timeline, effects.
• Ingest and organisation: bins, labels, proxies.
• Editing tools: selection, razor, slip, slide.
• Trimming: ripple, rolling, extend edits.
• Transitions: video and audio transitions.
• Multi-camera editing: sync, switch angles.
• Titles: essential graphics panel, templates.
• Practical: edit a short interview with b-roll.

Objectives:
• Record and edit voiceovers.
• Apply audio effects: EQ, compression, reverb.
• Sync audio with video.
• Create soundscapes and Foley.
• Mix and export audio properly.

Topics:
• Audio recording: microphone types, positioning, room treatment.
• Voiceover editing: noise reduction, punch and roll.
• Audio effects: parametric EQ, compressor, limiter.
• Syncing: waveform alignment, plural eyes.
• Sound design: Foley, ambient sounds, spot effects.
• Music: royalty-free sources, editing to picture.
• Mixing: levels, panning, stereo vs surround.
• Practical: build a sound track for a 30-second clip.

Objectives:
• Use green screen keying techniques.
• Apply colour correction and grading.
• Track motion and stabilise footage.
• Create particle effects and simulations.
• Integrate 3D elements with live action.

Topics:
• Green screen: lighting, keying (Keylight, Advanced Spill Suppressor).
• Colour correction: scopes, curves, colour wheels.
• Colour grading: looks, LUTs, mood.
• Motion tracking: point tracking, planar tracking.
• Stabilisation: warp stabilizer, manual.
• Particle systems: Particular, built-in.
• 3D integration: Element 3D, C4D Lite.
• Practical: composite a subject into a new background.

Objectives:
• Design motion graphics for different platforms.
• Optimise export settings for web and mobile.
• Create animated social media ads.
• Use templates and expressions for efficiency.
• Understand accessibility guidelines.

Topics:
• Platform specifications: Instagram, YouTube, TikTok, web.
• Aspect ratios: square, vertical, landscape.
• Export settings: H.264, MP4, frame rate, bitrate.
• Rendering with Media Encoder.
• Looping animations for GIFs and cinemagraphs.
• Accessibility: captions, contrast, audio descriptions.
• Practical: create an animated Instagram story ad.
• Template creation for repeatability.

Objectives:
• Manage a production project from brief to delivery.
• Communicate with clients and stakeholders.
• Use project management tools.
• Create a portfolio piece with real-world constraints.
• Present work professionally.

Topics:
• Project management: scope, timeline, budget.
• Client communication: briefs, feedback, revisions.
• Tools: Trello, Asana, frame.io.
• Version control and file naming conventions.
• Portfolio development: selecting work, presentation.
• Pitching: reel, case studies, proposals.
• Legal: contracts, releases, usage rights.
• Practical: simulate a client project with milestones.

Objectives:
• Complete a final motion graphics and video project.
• Apply all skills learned throughout the course.
• Present and defend creative decisions.
• Receive constructive feedback.
• Prepare for certification assessment.

Topics:
• Final project brief: create a 60-second promotional video.
• Individual work time with instructor support.
• Peer review and iteration.
• Final presentation: show project, explain workflow.
• Q&A and feedback session.
• Assessment criteria review.
• Portfolio submission guidelines.
• Course wrap-up and next steps.