Develop and Adapt Arts and Culture Products Training

Learning Outcomes

• Analyze existing arts and culture products to identify opportunities for adaptation or adjustment.
• Apply creative techniques to develop new concepts or variations of arts and culture products.
• Implement adjustments to arts and culture products based on audience feedback and market trends.
• Evaluate the impact of adaptations on the cultural integrity and commercial viability of products.
• Design a plan for adapting an arts and culture product, including resource allocation and timelines.
• Demonstrate the ability to collaborate with stakeholders during the product development process.

Target Audience

This course is designed for artists, cultural practitioners, arts administrators, and entrepreneurs who create or manage arts and culture products. It is also suitable for individuals seeking to refresh or expand their product development skills within the cultural sector.

Prerequisites

None — open enrollment.

Course Outline

Practicals

Overview

Practical sessions are integral to this course, allowing learners to apply theoretical knowledge by developing and adapting an actual arts and culture product. Through hands-on projects, learners will conceptualise, plan, produce, and present a product, gaining real-world experience in the creative process.

Practical Activities

• Practical 1: Concept Development and Research — Learners conduct market research and generate a concept for an arts product (e.g., a short play, art exhibition, or digital content series). (6h)
• Practical 2: Planning and Budgeting — Learners develop a project plan, budget, and timeline for their chosen concept, identifying required resources and risks. (6h)
• Practical 3: Production and Adaptation — Learners produce a prototype or sample of their product (e.g., a scene, artwork, or video) and adapt it based on peer feedback. (8h)
• Practical 4: Marketing and Presentation — Learners create a marketing plan and present their final product to the class, simulating a pitch to stakeholders. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.