Introduction to the South African Music Industry Training

Learning Outcomes

• Identify and describe the main sectors and stakeholders in the South African music industry.
• Explain the legal and regulatory frameworks governing music copyright, licensing, and royalties in South Africa.
• Analyze the revenue streams and business models common in the South African music market.
• Evaluate the impact of digital technology and streaming platforms on the local music industry.
• Demonstrate knowledge of industry associations, collective management organizations, and their roles.
• Apply understanding of industry trends to identify opportunities and challenges in the South African music business.

Target Audience

Aspirant musicians, music entrepreneurs, and individuals seeking entry-level roles in music management, production, or distribution within South Africa.

Prerequisites

None — open enrollment.

Course Outline

Practicals

Overview

Practical sessions allow learners to apply theoretical knowledge through hands-on exercises in contract analysis, royalty calculations, marketing plan creation, and tour budgeting. These activities reinforce learning and prepare learners for real-world scenarios.

Practical Activities

• Contract Clause Analysis — Learners review sample recording and management contracts, identify key clauses, and negotiate modifications in a simulated setting. (4h)
• Royalty Calculation Exercise — Learners calculate mechanical and performance royalties for a hypothetical song based on given streaming and airplay data. (4h)
• Music Marketing Plan Development — Learners develop a 3-month marketing plan for a mock artist, including social media strategy, content calendar, and budget. (4h)
• Tour Budgeting Simulation — Learners plan a 5-city tour in South Africa, calculating costs and projected revenue, and present their budget. (4h)
• Mini Business Plan Presentation — Learners in groups create a mini business plan for a music project (e.g., album release, festival, record label) and present to peers for feedback. (4h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.