Design Concept Realisation for Creative Industries Training

Learning Outcomes

• Apply design principles and elements to develop a coherent concept for a creative product.
• Select and justify appropriate materials, tools, and processes for realising a design concept.
• Produce a prototype or sample that demonstrates the feasibility of the design concept.
• Evaluate the realised design against the original brief and quality standards.
• Document the design realisation process for future reference and improvement.
• Communicate design decisions effectively to stakeholders and clients.

Target Audience

This course is ideal for graphic designers, product developers, fashion designers, interior decorators, and other creative professionals seeking to formalise their ability to realise design concepts in a structured, industry-aligned manner.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practical sessions are integral to this course, providing hands-on experience in prototyping, model making, and using digital design tools. Learners will apply theoretical knowledge to create physical and digital prototypes, develop technical drawings, and present their work, ensuring they are job-ready for the creative industries.

Practical Activities

• Research and Mood Board Creation — Learners conduct research on a given theme and create a mood board using physical and digital materials. (8h)
• Technical Drawing and Specification Sheets — Learners produce detailed technical drawings and specification sheets for a design concept using manual and CAD tools. (12h)
• Prototyping and Model Making — Learners construct a physical or digital prototype of their design concept, testing materials and construction techniques. (16h)
• Digital Mock-up and Presentation — Learners create a digital mock-up of their design and prepare a presentation board or slideshow for client pitch. (8h)
• Final Project Realisation and Portfolio Submission — Learners finalise their complete design concept realisation project, including all documentation, and submit a portfolio. (8h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.