Design Development from a Brief Training

Learning Outcomes

• Analyze a design brief to identify client needs, target audience, and project constraints.
• Apply design principles and elements to develop creative concepts that align with the brief.
• Evaluate design options against the brief's objectives and make informed decisions.
• Implement feedback and revisions to refine designs to final approval.
• Demonstrate proficiency in using design software and tools to produce final design outputs.
• Present and justify design solutions to stakeholders effectively.

Target Audience

This course is ideal for graphic designers, visual artists, marketing professionals, and anyone involved in the design process who needs to produce professional outputs from a given brief.

Prerequisites

None — open enrollment.

Course Outline

Practicals

Overview

Hands-on practicals are integral to this course, allowing learners to apply design theory to real-world briefs. Through supervised practice, learners develop technical skills in design software and presentation techniques, culminating in a final project that demonstrates competence.

Practical Activities

• Practical 1: Brief Analysis and Concept Sketching — Learners receive a design brief and perform analysis, then sketch three initial concepts on paper. (3h)
• Practical 2: Digital Mockup Creation — Using design software, learners create digital mockups of their selected concept, including typography and colour choices. (5h)
• Practical 3: Presentation and Feedback Simulation — Learners present their design to peers and facilitator, receive feedback, and note revisions. (3h)
• Practical 4: Final Project Execution — Learners complete a full design project from brief to final presentation, incorporating feedback and preparing files for output. (5h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.