Custom Courses Leadership and Management

Business Development Training

SAQA US AATICD-0077 | NQF 5 | Credits 10 | Duration 5 Days
From $913 per delegate

Description

This course equips learners with the knowledge and skills to drive business growth through strategic planning, market analysis, and relationship management. Participants will learn to identify opportunities, develop business cases, and implement growth strategies that align with organizational objectives.

Learning Outcomes

  • Apply business development principles to identify and evaluate new market opportunities.
  • Analyze internal and external business environments to inform strategic decisions.
  • Develop a comprehensive business development plan with measurable goals and timelines.
  • Implement relationship management strategies to build and sustain client partnerships.
  • Evaluate the effectiveness of business development initiatives using key performance indicators.
  • Demonstrate negotiation and communication skills to secure business agreements.

Target Audience

This course is designed for managers, team leaders, and professionals seeking to enhance their business development capabilities. It is ideal for individuals responsible for driving revenue growth, expanding market presence, or building strategic partnerships.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Foundations of Business Development

Objectives:
• Understand the core concepts and scope of business development.
• Identify the role of business development in organisational growth.
• Recognise key stakeholders and market dynamics.
• Differentiate business development from sales and marketing.

Topics:
• Definition and importance of business development
• Business development vs sales vs marketing
• Key stakeholders: customers, partners, investors
• Market analysis: trends, competition, opportunities
• Business development lifecycle overview
• Ethics and professionalism in business development

Day 2: Strategic Planning and Market Analysis

Objectives:
• Apply strategic planning frameworks to business development.
• Conduct market research and competitor analysis.
• Segment markets and identify target customers.
• Develop value propositions and positioning.

Topics:
• Strategic planning models (SWOT, PESTLE, Porter's Five Forces)
• Market research methods: primary and secondary
• Competitor analysis and benchmarking
• Market segmentation and targeting
• Value proposition design
• Positioning strategies

Day 3: Building Relationships and Partnerships

Objectives:
• Develop skills for networking and relationship building.
• Identify and evaluate potential business partners.
• Structure partnerships and negotiate agreements.
• Manage stakeholder relationships effectively.

Topics:
• Networking strategies and techniques
• Identifying strategic partners and alliances
• Partnership evaluation criteria
• Negotiation principles and tactics
• Drafting partnership agreements
• Relationship management and communication

Day 4: Sales Pipeline and Revenue Growth

Objectives:
• Design and manage a sales pipeline.
• Apply lead generation and qualification techniques.
• Develop pricing strategies and revenue models.
• Use CRM tools to track business development activities.

Topics:
• Sales pipeline stages and metrics
• Lead generation: inbound and outbound
• Lead qualification criteria (BANT, CHAMP)
• Pricing strategies: cost-based, value-based, competitive
• Revenue models: subscription, transactional, freemium
• CRM systems and data management

Day 5: Implementation, Measurement, and Growth

Objectives:
• Create a business development action plan.
• Measure performance using KPIs and ROI.
• Adapt strategies based on feedback and data.
• Present a business development proposal.

Topics:
• Business development plan structure
• Key performance indicators (KPIs) for BD
• ROI analysis and reporting
• Continuous improvement and agile adaptation
• Pitching and presenting proposals
• Case studies and best practices

Practicals

No practicals for this training.

This course is made up of exercises and case studies delivered alongside the theory — no separate practical sessions are required to complete it.

Summatives

Each delegate is assessed continuously throughout the course and a final summative test at the end.

Daily Exercises — 30%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 30% to the final total.

Final Test — 70%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 70% to the overall mark.

Final Total
Component Out of Weight
Daily Average (multiple choice) 100% 30%
Final Test (multi-answer multiple choice) 100% 70%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Daily Average 30% + Final Test 70%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $913 Register
Mon 21 Sep 2026 Fri 25 Sep 2026 Virtual Spring 2026 $913 Register
Mon 05 Oct 2026 Fri 09 Oct 2026 Virtual Spring 2026 $913 Register
Mon 07 Dec 2026 Fri 11 Dec 2026 Virtual Summer 2026 $913 Register
Mon 04 Jan 2027 Fri 08 Jan 2027 Virtual Summer 2026 $913 Register
Mon 01 Feb 2027 Fri 05 Feb 2027 Virtual Summer 2026 $913 Register
Mon 01 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $913 Register
Mon 07 Jun 2027 Fri 11 Jun 2027 Virtual Winter 2027 $913 Register
Mon 21 Jun 2027 Fri 25 Jun 2027 Virtual Winter 2027 $913 Register
Mon 05 Jul 2027 Fri 09 Jul 2027 Virtual Winter 2027 $913 Register
Mon 06 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $913 Register
Mon 20 Sep 2027 Fri 24 Sep 2027 Virtual Spring 2027 $913 Register
Mon 04 Oct 2027 Fri 08 Oct 2027 Virtual Spring 2027 $913 Register
Mon 06 Dec 2027 Fri 10 Dec 2027 Virtual Summer 2027 $913 Register
Mon 20 Dec 2027 Fri 24 Dec 2027 Virtual Summer 2027 $913 Register
Mon 03 Jan 2028 Fri 07 Jan 2028 Virtual Summer 2027 $913 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 420 sessions across 26 venues
Start End Venue Season Price Action
Mon 24 Aug 2026 Fri 28 Aug 2026 Victoria Falls, Zimbabwe Winter 2026 $2,587 Register
Mon 24 Aug 2026 Fri 28 Aug 2026 Bangkok, Thailand Winter 2026 $5,827 Register
Mon 31 Aug 2026 Fri 04 Sep 2026 Lusaka, Zambia Winter 2026 $2,587 Register
Mon 31 Aug 2026 Fri 04 Sep 2026 London, UK Winter 2026 $5,827 Register
Mon 07 Sep 2026 Fri 11 Sep 2026 Mauritius Spring 2026 $3,343 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 14 Sep 2026 Fri 18 Sep 2026 Your Premises Spring 2026 $1,188 Register
Mon 28 Sep 2026 Fri 02 Oct 2026 Your Premises Spring 2026 $1,188 Register
Mon 12 Oct 2026 Fri 16 Oct 2026 Your Premises Spring 2026 $1,188 Register
Mon 14 Dec 2026 Fri 18 Dec 2026 Your Premises Summer 2026 $1,188 Register
Mon 11 Jan 2027 Fri 15 Jan 2027 Your Premises Summer 2026 $1,188 Register
Mon 08 Feb 2027 Fri 12 Feb 2027 Your Premises Summer 2026 $1,188 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Your Premises Autumn 2027 $1,188 Register
Mon 14 Jun 2027 Fri 18 Jun 2027 Your Premises Winter 2027 $1,188 Register
Mon 28 Jun 2027 Fri 02 Jul 2027 Your Premises Winter 2027 $1,188 Register
Mon 12 Jul 2027 Fri 16 Jul 2027 Your Premises Winter 2027 $1,188 Register
Mon 13 Sep 2027 Fri 17 Sep 2027 Your Premises Spring 2027 $1,188 Register
Mon 27 Sep 2027 Fri 01 Oct 2027 Your Premises Spring 2027 $1,188 Register
Mon 11 Oct 2027 Fri 15 Oct 2027 Your Premises Spring 2027 $1,188 Register
Mon 13 Dec 2027 Fri 17 Dec 2027 Your Premises Summer 2027 $1,188 Register
Mon 27 Dec 2027 Fri 31 Dec 2027 Your Premises Summer 2027 $1,188 Register
Mon 10 Jan 2028 Fri 14 Jan 2028 Your Premises Summer 2027 $1,188 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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