Custom Courses Public Relations and Communication

Business Etiquette and Protocol Training

SAQA US AATICD-0143 | NQF 5 | Credits 10 | Duration 5 Days
From $1,242 per delegate

Description

This course equips learners with the essential skills to navigate professional environments with confidence and cultural sensitivity. It covers the principles of business etiquette, protocol, and professional conduct to enhance interpersonal relationships and organisational reputation. Learners will develop the ability to apply appropriate behaviour in diverse business settings, including meetings, correspondence, and networking events.

Learning Outcomes

  • Apply the principles of business etiquette to various professional interactions, including meetings, telephonic conversations, and written correspondence.
  • Demonstrate appropriate protocol for formal events, introductions, and cross-cultural business engagements.
  • Analyse the impact of personal appearance, grooming, and non-verbal communication on professional credibility.
  • Implement strategies for effective networking and relationship building within a corporate environment.
  • Evaluate the role of etiquette in managing conflict, giving feedback, and maintaining professional boundaries.

Target Audience

This course is designed for professionals at all levels who interact with clients, colleagues, or stakeholders in a business context. It is ideal for new employees, managers, and anyone seeking to refine their professional image and communication skills.

Prerequisites

None — open enrollment.

Course Outline

Day 1: Foundations of Business Etiquette

Objectives:
• Define business etiquette and its importance in the workplace.
• Identify key principles of professional behaviour.
• Understand the impact of first impressions.
• Recognise the role of etiquette in building relationships.
• Apply basic etiquette in common business scenarios.

Topics:
• What is business etiquette?
• The business case for good manners.
• First impressions: appearance, punctuality, and greetings.
• Professional communication basics: tone, language, and active listening.
• Office etiquette: shared spaces, noise, and interruptions.
• Introductions and handshake protocol.
• Business card etiquette.
• Cultural sensitivity in a diverse workplace.

Day 2: Communication Etiquette and Email Protocol

Objectives:
• Demonstrate professional email writing skills.
• Apply telephone and virtual meeting etiquette.
• Use appropriate language and tone in written correspondence.
• Manage difficult conversations with tact.
• Understand confidentiality and discretion in communications.

Topics:
• Email etiquette: subject lines, salutations, and sign-offs.
• CC, BCC, reply all, and forwarding protocols.
• Professional telephone etiquette: answering, transferring, and voicemail.
• Virtual meeting etiquette: video, audio, and screen sharing.
• Instant messaging and social media in the workplace.
• Handling complaints and difficult conversations.
• Confidentiality and discretion in communications.
• Written business correspondence: letters and memos.

Day 3: Meeting and Networking Etiquette

Objectives:
• Prepare for and participate in meetings professionally.
• Demonstrate effective networking skills at events.
• Apply meeting protocol: agendas, minutes, and follow-ups.
• Manage time and contributions in meetings.
• Build professional relationships through networking.

Topics:
• Meeting types and purposes.
• Before the meeting: agenda, preparation, and punctuality.
• During the meeting: contributions, turn-taking, and technology use.
• After the meeting: minutes, action items, and follow-ups.
• Virtual meeting etiquette specific to platforms.
• Networking events: preparation, introductions, and conversation starters.
• Following up after networking.
• Handling difficult personalities in meetings.

Day 4: Dining Etiquette and Corporate Social Events

Objectives:
• Demonstrate correct table manners in a business dining setting.
• Navigate formal and informal business meals.
• Handle alcohol and toasts appropriately.
• Apply protocol at corporate events and functions.
• Understand cross-cultural dining etiquette.

Topics:
• Business dining: purpose and expectations.
• Table setting and utensil usage.
• Ordering food and interacting with waitstaff.
• Navigating the meal: conversation, pace, and etiquette.
• Alcohol: when to drink, toasts, and limits.
• Paying the bill and tipping.
• Corporate social events: dress code, behaviour, and networking.
• Cross-cultural dining considerations.

Day 5: Professional Image, Dress Code, and Global Protocol

Objectives:
• Apply appropriate dress codes for various business contexts.
• Develop a professional personal brand.
• Understand protocol for international business interactions.
• Integrate all etiquette skills into daily practice.
• Create a personal action plan for continuous improvement.

Topics:
• Dress codes: business formal, business casual, and casual.
• Grooming and personal hygiene.
• Personal branding and professional presence.
• Global business etiquette: key differences across cultures.
• Gift-giving and hospitality protocol.
• Handling etiquette breaches gracefully.
• Action planning for ongoing etiquette development.
• Course review and assessment.

Practicals

16 hours of practicals To be conducted online or on-campus or in-house
Overview

Practical sessions allow learners to apply etiquette concepts in simulated business scenarios. Through role-plays, mock meetings, and dining exercises, learners practice professional behaviour and receive feedback to refine their skills.

Practical Activities
  • Role-Play: First Impressions and Introductions — Learners practise introductions, handshakes, and business card exchanges in various scenarios, receiving peer and facilitator feedback. (3h)
  • Email and Virtual Meeting Simulation — Learners draft professional emails and participate in a mock virtual meeting, focusing on etiquette and protocol. (4h)
  • Mock Business Meeting — Learners conduct a simulated business meeting from agenda setting to minutes and follow-up, practising meeting etiquette. (3h)
  • Business Dining Practicum — Learners participate in a simulated business meal (e.g., lunch) to practise dining etiquette, including table manners and conversation. (4h)
  • Dress Code and Professional Presence Workshop — Learners assess dress code scenarios and receive guidance on professional appearance and personal branding. (2h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total
Component Out of Weight
Practical Assignments (rubric-scored) 100% 30%
Daily Average (multiple choice) 100% 20%
Final Test (multi-answer multiple choice) 100% 50%
Final Total 100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

Certificate of Completion

Awarded to delegates who achieve an overall mark of 50% or higher on the Final Total (Practicals 30% + Daily Average 20% + Final Test 50%).

How it works
  • Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
  • Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
  • You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
  • If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.
Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.

Upcoming Training Sessions
Online training — attend live sessions from anywhere via our virtual classroom.
Start End Delivery Season Price Action
Mon 07 Sep 2026 Fri 11 Sep 2026 Virtual Spring 2026 $1,242 Register
Mon 21 Sep 2026 Fri 25 Sep 2026 Virtual Spring 2026 $1,242 Register
Mon 05 Oct 2026 Fri 09 Oct 2026 Virtual Spring 2026 $1,242 Register
Mon 07 Dec 2026 Fri 11 Dec 2026 Virtual Summer 2026 $1,242 Register
Mon 04 Jan 2027 Fri 08 Jan 2027 Virtual Summer 2026 $1,242 Register
Mon 01 Feb 2027 Fri 05 Feb 2027 Virtual Summer 2026 $1,242 Register
Mon 01 Mar 2027 Fri 05 Mar 2027 Virtual Autumn 2027 $1,242 Register
Mon 07 Jun 2027 Fri 11 Jun 2027 Virtual Winter 2027 $1,242 Register
Mon 21 Jun 2027 Fri 25 Jun 2027 Virtual Winter 2027 $1,242 Register
Mon 05 Jul 2027 Fri 09 Jul 2027 Virtual Winter 2027 $1,242 Register
Mon 06 Sep 2027 Fri 10 Sep 2027 Virtual Spring 2027 $1,242 Register
Mon 20 Sep 2027 Fri 24 Sep 2027 Virtual Spring 2027 $1,242 Register
Mon 04 Oct 2027 Fri 08 Oct 2027 Virtual Spring 2027 $1,242 Register
Mon 06 Dec 2027 Fri 10 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 20 Dec 2027 Fri 24 Dec 2027 Virtual Summer 2027 $1,242 Register
Mon 03 Jan 2028 Fri 07 Jan 2028 Virtual Summer 2027 $1,242 Register
On-Campus training — face-to-face sessions at our training venues across Africa and beyond.
Showing all 424 sessions across 26 venues
Start End Venue Season Price Action
Mon 10 Aug 2026 Fri 14 Aug 2026 Durban, South Africa Winter 2026 $2,916 Register
Mon 10 Aug 2026 Fri 14 Aug 2026 Abu Dhabi, UAE Winter 2026 $5,238 Register
Mon 17 Aug 2026 Fri 21 Aug 2026 Harare, Zimbabwe Winter 2026 $3,078 Register
Mon 17 Aug 2026 Fri 21 Aug 2026 Shenzhen, China Winter 2026 $7,398 Register
Mon 24 Aug 2026 Fri 28 Aug 2026 Bangkok, Thailand Winter 2026 $6,318 Register
In-House training — we bring the trainer to your organisation, tailored to your team.
Start End Delivery Season Price Action
Mon 14 Sep 2026 Fri 18 Sep 2026 Your Premises Spring 2026 $1,615 Register
Mon 28 Sep 2026 Fri 02 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 12 Oct 2026 Fri 16 Oct 2026 Your Premises Spring 2026 $1,615 Register
Mon 14 Dec 2026 Fri 18 Dec 2026 Your Premises Summer 2026 $1,615 Register
Mon 11 Jan 2027 Fri 15 Jan 2027 Your Premises Summer 2026 $1,615 Register
Mon 08 Feb 2027 Fri 12 Feb 2027 Your Premises Summer 2026 $1,615 Register
Mon 08 Mar 2027 Fri 12 Mar 2027 Your Premises Autumn 2027 $1,615 Register
Mon 14 Jun 2027 Fri 18 Jun 2027 Your Premises Winter 2027 $1,615 Register
Mon 28 Jun 2027 Fri 02 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 12 Jul 2027 Fri 16 Jul 2027 Your Premises Winter 2027 $1,615 Register
Mon 13 Sep 2027 Fri 17 Sep 2027 Your Premises Spring 2027 $1,615 Register
Mon 27 Sep 2027 Fri 01 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 11 Oct 2027 Fri 15 Oct 2027 Your Premises Spring 2027 $1,615 Register
Mon 13 Dec 2027 Fri 17 Dec 2027 Your Premises Summer 2027 $1,615 Register
Mon 27 Dec 2027 Fri 31 Dec 2027 Your Premises Summer 2027 $1,615 Register
Mon 10 Jan 2028 Fri 14 Jan 2028 Your Premises Summer 2027 $1,615 Register
Training Discounts
Delegates Discount
5 3% off
10 6% off
15 9% off
20 12% off
25 15% off
30 18% off
50 30% off
75 35% off
100 40% off

3% off per 5 delegates, up to 40% for 100+

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