Visual Merchandising Display Evaluation Training

Learning Outcomes

• Evaluate the effectiveness of a visually merchandised display against given criteria and marketing objectives.
• Analyze the impact of display elements (lighting, colour, signage, layout) on customer behaviour and sales.
• Apply principles of visual merchandising to identify strengths and weaknesses in a display.
• Recommend improvements to a display to enhance visual appeal and commercial performance.
• Demonstrate the ability to document and present evaluation findings in a professional report.
• Implement corrective actions based on evaluation results to optimize future displays.

Target Audience

Retail managers, visual merchandisers, store planners, and marketing professionals responsible for creating or evaluating in-store displays. This course is also suitable for entrepreneurs and small business owners seeking to optimize their retail space.

Prerequisites

None — open enrollment

Course Outline

Practicals

Overview

Practical sessions are integrated throughout the course to allow learners to apply evaluation techniques in real retail settings. Hands-on activities include observing customer behaviour, using evaluation scorecards, and analysing display data to make informed recommendations.

Practical Activities

• Display Observation and Data Collection — Learners visit a retail store to observe two different displays, record customer interactions, and collect foot traffic data. (6h)
• Evaluation Scorecard Application — Using a standard scorecard, learners assess design, functionality, and sales impact of a display, then compare results with peers. (6h)
• Comparative Display Analysis — Learners evaluate two displays from different stores or product categories, analyse sales data, and present a comparative report. (6h)
• Improvement Plan Development and Presentation — Based on evaluation results, learners create an improvement plan for a display, including design changes and budget, and present it to the class. (6h)

Summatives

Each delegate is assessed continuously throughout the course via daily exercises, scored practical assignments, and a final summative test at the end.

Practical Assignments — 30%

Practical assignments are observed and scored against a rubric during the practical sessions. Each delegate's practical mark is averaged into a single 100% score and contributes 30% to the final total.

Daily Exercises — 20%

Every training day ends with a multiple-choice exercise scored out of 100%. The scores from each daily exercise are averaged across the duration of the course to produce a Daily Average mark, which contributes 20% to the final total.

Final Test — 50%

On the last day a final summative test is written. It is a multiple-choice paper with multiple-answer questions: each question may have more than one correct option, and a single wrong selection on a question marks the entire question wrong — no partial credit. The final test is scored out of 100% and contributes 50% to the overall mark.

Final Total

Component	Out of	Weight
Practical Assignments (rubric-scored)	100%	30%
Daily Average (multiple choice)	100%	20%
Final Test (multi-answer multiple choice)	100%	50%
Final Total	—	100%

All marks are recorded on the AATICD LMS and visible to each learner under their account.

Certificate

How it works

• Certificates are auto-generated on the AATICD LMS as soon as the marks pass the 50% threshold.
• Each certificate is a branded PDF with the delegate's name, the course title, the unit standard ID, NQF level, credits, and the date of issue.
• You can download or print your certificate from your LMS dashboard at any time after issue — there's no reissue fee and no expiry date.
• If you scored under 50% you can sit the final test again at the next scheduled session at no extra cost.

Where to find it

Sign in to the LMS, open your dashboard, and your certificates appear under My Certificates. Each entry has a View / Download button and a print option.

Training Discounts

Group discounts apply automatically — the more delegates you enrol, the greater the saving. Discounts are calculated at 3% per 5 delegates, scaling up to 40% off for 100+ delegates.

Delegates	Discount
5	3% off
10	6% off
15	9% off
20	12% off
25	15% off
30	18% off
50	30% off
75	35% off
100	40% off

3% discount per 5 delegates, up to 40% off for 100+ delegates. Contact us for a custom group quote.